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Print Advertising Distribution in the US
IBISWorld, April 2012, Pages: 31
High flyers: Renewed marketing will aid demand, though online competition will rise
Print Advertising Distribution in the US
High flyers
While many businesses slashed marketing budgets as a result of the recession, the improving economy will aid demand in the next five years. More advertisers are using below-the-line marketing techniques because of the high costs associated with other campaigns. Unfortunately for operators, competition from the internet and mobile advertising methods will cut into overall revenue and profit growth.
This industry directly distributes and delivers advertisements (e.g. circulars, coupons and handbills) and samples. Firms deliver advertisements or samples door-to-door, place flyers and coupons on car windshields in parking lots, and hand out samples in retail stores. This industry does not include establishments that distribute advertising materials or samples through the mail.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
ABOUT THIS INDUSTRY
Industry Definition
Main Activities
Similar Industries
Additional Resources
INDUSTRY AT A GLANCE
INDUSTRY PERFORMANCE
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
PRODUCTS & MARKETS
Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations
COMPETITIVE LANDSCAPE
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization
MAJOR COMPANIES
OPERATING CONDITIONS
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
KEY STATISTICS
Industry Data
Annual Change
Key Ratios
JARGON & GLOSSARY
MAJOR COMPANIES.
Valassis Communications Inc.
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