Cough, Cold and Allergy (Hay Fever) Remedies in Japan

Euromonitor International, April 2012, Pages: 44

Value sales of antihistamines/allergy remedies (systemic) rose by 22% in 2011 due to very high pollen counts in Japan. It was reported that the dispersion of pollen exceeded 2010 level by 200-1,000%. The highest pollen levels since 2005 caused anxiety among pollen allergic consumers and pushed up sales of antihistamines/allergy remedies (systemic) and decongestants. Decongestants value sales increased by 7% in 2011, and within the category, nasal sprays demonstrated the highest value sales...

The Cough, Cold and Allergy (Hay Fever) Remedies in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN JAPAN
Euromonitor International
April 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2006-2011
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2006-2011
Table 3 Sales of Decongestants by Category: Value 2006-2011
Table 4 Sales of Decongestants by Category: % Value Growth 2006-2011
Table 5 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2006-2011
Table 6 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2006-2011
Table 7 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2007-2011
Table 8 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2008-2011
Table 9 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Daiichi Sankyo Healthcare Co Ltd in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 1 Daiichi Sankyo Healthcare Co Ltd: Key Facts
Summary 2 Daiichi Sankyo Healthcare Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Daiichi Sankyo Healthcare Co Ltd: Competitive Position 2011
Kobayashi Pharmaceutical Co Ltd in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 4 Kobayashi Pharmaceutical Co Ltd: Key Facts
Summary 5 Kobayashi Pharmaceutical Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Kobayashi Pharmaceutical Co Ltd: Competitive Position 2011
Rohto Pharmaceutical Co Ltd in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 7 Rohto Pharmaceutical Co Ltd: Key Facts
Summary 8 Rohto Pharmaceutical Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Rohto Pharmaceutical Co Ltd: Competitive Position 2011
Sato Pharmaceutical Co Ltd in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 10 Sato Pharmaceutical Co Ltd: Key Facts
Summary 11 Sato Pharmaceutical Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Sato Pharmaceutical Co Ltd: Competitive Position 2011
Taisho Pharmaceutical Co Ltd in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 13 Taisho Pharmaceutical Co Ltd: Key Facts
Summary 14 Taisho Pharmaceutical Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Taisho Pharmaceutical Co Ltd: Competitive Position 2011
Takeda Pharmaceutical Co Ltd in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 16 Takeda Pharmaceutical Co Ltd: Key Facts
Summary 17 Takeda Pharmaceutical Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Takeda Pharmaceutical Co Ltd: Competitive Position 2011
Executive Summary
High Pollen Levels Push Up Sales of Anti-pollen Positioned Products
March Earthquake Has Limited Impact on Consumer Health Industry
OTC Switch Creates A Major Hit Product - Loxonin S
Collagen Becomes A Beauty Catalyst Among Female Consumers
Competition Poses A Threat To Sales of Tonics and Bottled Nutritive Drinks
Key Trends and Developments
High Pollen Levels in 2011
Rising National Debt and Potential for OTC Switches
Delivery Service by Parapharmacies/drugstores
Electronic Tracking of Customer Medication Usage
Increasing Non-store Retailing Channel Sales
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 12 Life Expectancy at Birth 2006-2011
Market Data
Table 13 Sales of Consumer Health by Category: Value 2006-2011
Table 14 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 15 Consumer Health Company Shares 2007-2011
Table 16 Consumer Health Brand Shares 2008-2011
Table 17 Penetration of Private Label by Category 2006-2011
Table 18 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 20 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Consumer Healthcare Registration
Consumer Healthcare Advertising
Consumer Healthcare Packaging
Consumer Healthcare Distribution
Regulation of Japanese Traditional Herbal Remedies (kampo)
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 19 OTC Switches 2009-2011
Definitions
Sources
Summary 20 Research Sources

Retail prices of OTC healthcare products continued to fall in 2004, affected by the rapid expansion of chain drugstore outlets, deregulation in the retailing of OTC healthcare products, and the implementation of a nationwide tax-inclusive pricing system in April 2004. The growing significance of chain drugstores was also an important influence, as chain drugstore operators gained the upper hand over manufacturers in price negotiations, and extracted lower prices for OTC healthcare products.

Companies Mentioned Include:
- Taisho Pharmaceutical Co Ltd
- Otsuka Pharmaceutical Co Ltd
- Takeda Chemical Industries Ltd
- Sato Pharmaceutical Co Ltd
- SSP Co Ltd
- Miki Corp
- Kowa Co Ltd
- Amway Japan Ltd
- Sankyo Co Ltd
- Rohto Pharmaceutical Co Ltd
- Lion Corp
- Asahi Food & Healthcare Co Ltd
- Fancl Corp
- Kobayashi Pharmaceutical Co Ltd
- Eisai Co Ltd
- Zepharma Inc
- Taiho Pharmaceutical Co Ltd
- Zeria Pharmaceutical Co Ltd
- Yomeishu Seizo Co Ltd
- Hisamitsu Pharmaceutical Co Inc
- Bristol-Myers Lion Ltd
- Meiji Seika Kaisha Ltd
- Zenyaku Kogyo Co Ltd
- Nu Skin Japan Co Ltd
- Daiichi Pharmaceutical Co Ltd
- Tokiwa Chemical Industries Ltd
- Taiko Pharmaceutical Co Ltd
- Shionogi & Co Ltd
- Lotte Co Ltd
- GlaxoSmithKline KK
- Coca-Cola (Japan) Co Ltd
- Sun Chlorella Corp
- Kanro Co Ltd
- Pfizer Consumer Inc
- Suntory Ltd
- Shaklee Japan KK
- Oda Pharmaceutical Co Ltd
- Santen Pharmaceutical Co Ltd
- Tanabe Seiyaku Co Ltd
- Herbalife International of Japan KK
- Wakamoto Pharmaceutical Co Ltd
- DHC Corp
- Arax Pharmaceutical Co Ltd
- Asadaame Co Ltd
- Cadbury Japan Ltd
- Kirin Well-Foods Co Ltd
- Johnson & Johnson KK
- Shiseido Pharmaceutical Co Ltd
- Tokuhon Corp
- Nichiban Co Ltd
- Morishita Jintan Co Ltd
- Yakult Honsha Co Ltd
- Omi Brotherhood Co Ltd
- Ichijiku Pharmaceutical Co Ltd
- Kyushin Pharmaceutical Co Ltd
- Ikeda Mohando Co Ltd
- House Foods Corp
- Kawai Pharmaceutical Co Ltd
- Pfizer Japan Inc
- Ryukakusan Co Ltd
- Shiseido Co Ltd
- Wada Calcium Pharmaceutical Co Ltd
- Bristol-Myers (Japan) Ltd
- Nivea-Kao Co Ltd
- Dai Nippon Pharmaceutical Co Ltd
- Pigeon Corp
- Hoyu Co Ltd
- Bayer Yakuhin Ltd
- Pfizer Japan Inc
- Chugai Pharmaceutical Co Ltd
- Fujisawa Pharmaceutical Co Ltd
- Yamanouchi Pharmaceutical Co Ltd
- Warner-Lambert Inc
- Procter & Gamble Far East Inc

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