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Deodorants in the United Kingdom
Euromonitor International, June 2011, Pages: 34
Formulations for sensitive skin and labelling of products as being sensitive and skin friendly is resulting in changes in deodorants. In 2010, the popular Lynx series from Unilever Home & Personal Care Ltd saw the launch of the Lynx Dry+ Sensitive variant into the line, following the company's study that found that 57% of men have sensitive skin. Being positioned as having properties good for sensitive skins adds an advantage to the deodorant's image, as people are already familiar with...
The Deodorants in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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