Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria

The Mucosolvan cough remedy was the most popular product in cough, cold and allergy remedies in 2011, followed by Fervex and Tylol Hot. All aforementioned products except Mucosolvan are cold remedies in the form of a hot drink, which has become the most popular form of cold and flu medication in Bulgaria. During the review period this form of cold remedy has gained stable market positions, competition between brands is intense and this form of cold treatment is threatening to occupy the leading...

The Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Antihistamines/Allergy Remedies (Systemic), Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Cold Sore Treatments, Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Diarrhoeal Remedies, First Aid Kits, Gauze, Tape and Other Wound Care, Haemorrhoid Treatments, Hair Loss Treatments, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Medicated Confectionery, Medicated Shampoos, Motion Sickness Remedies, Nappy (Diaper) Rash Treatments, NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT, Paediatric Cough, Cold and Allergy Remedies, Paediatric Digestive Remedies, Paediatric Medicated Skin Care, Pharyngeal Preparations, Standard Eye Care, Sticking Plasters/Adhesive Bandages, Systemic Analgesics, Topical Allergy Remedies/Antihistamines, Topical Analgesics/Anaesthetic, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BULGARIA
Euromonitor International
March 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2006-2011
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2006-2011
Table 3 Sales of Decongestants by Category: Value 2006-2011
Table 4 Sales of Decongestants by Category: % Value Growth 2006-2011
Table 5 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2006-2011
Table 6 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2006-2011
Table 7 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2007-2011
Table 8 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2008-2011
Table 9 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016
Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016
Sopharma Ad in Consumer Health (bulgaria)
Strategic Direction
Key Facts
Summary 1 Sopharma AD: Key Facts
Summary 2 Sopharma AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Sopharma AD: Competitive Position 2011
Executive Summary
Consumer Health Market Not Significantly Affected by Recession
Advertising Shapes Much of Consumers' Spending
Leading Bulgarian Companies Rely on Exports As Well As the Domestic Market
Chemists/pharmacies Is the Most Important Distribution Channel
Most Consumer Health Categories Are Close To Maturity
Key Trends and Developments
Chemists/pharmacies Is the Main Sales Channel for Consumer Health Products
Marketing Is Driving the Market Forward But It Needs Stricter Regulation
the Market Progressed Relatively Well in 2011
Some Consumer Health Products Are Registered As Foods in Order To Take Advantage of Less Strict Legislation and Regulation
Weight Management Among the Most Successful Categories Due To Sedentary Lifestyles and Poor Diets
Market Indicators
Table 11 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 12 Life Expectancy at Birth 2006-2011
Market Data
Table 13 Sales of Consumer Health by Category: Value 2006-2011
Table 14 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 15 Consumer Health Company Shares 2007-2011
Table 16 Consumer Health Brand Shares 2008-2011
Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Sources
Summary 4 Research Sources

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