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Menswear in Ukraine

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    Report

  • 29 Pages
  • February 2021
  • Region: Ukraine
  • Euromonitor International
  • ID: 3217924
Sales of menswear were hit particularly hard by the impact of the COVID-19 pandemic in 2020. The combination of home seclusion and uncertainty regarding the future led many consumers to cut back on spending as they did not perceive the need for new clothes. This was compounded by a lack of socialising opportunities, especially during the spring, when entertainment venues such as restaurants, theatres and sports venues were closed.

The Menswear in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Menswear sales hit hard by lifestyle changes linked to COVID-19 in 2020
  • Formalwear sees the sharpest decline as comfortable, casual apparel proves more resilient in 2020
  • International and fast fashion brands extend appeal among price-conscious Ukrainian men in 2020

RECOVERY AND OPPORTUNITIES
  • Menswear faces slow return to pre-pandemic value sales
  • Sports-inspired apparel set to drive growth as sales of formal apparel remain sluggish
  • International brands set to maintain strength in menswear at expense of local players

CATEGORY DATA
  • Table 1 Sales of Menswear by Category: Volume 2015-2020
  • Table 2 Sales of Menswear by Category: Value 2015-2020
  • Table 3 Sales of Menswear by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Menswear by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Menswear: % Value 2016-2020
  • Table 6 LBN Brand Shares of Menswear: % Value 2017-2020
  • Table 7 NBO Company Shares of Men’s Nightwear: % Value 2016-2020
  • Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2017-2020
  • Table 9 NBO Company Shares of Men’s Outerwear: % Value 2016-2020
  • Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2017-2020
  • Table 11 NBO Company Shares of Men’s Swimwear: % Value 2016-2020
  • Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2017-2020
  • Table 13 NBO Company Shares of Men’s Underwear: % Value 2016-2020
  • Table 14 LBN Brand Shares of Men’s Underwear: % Value 2017-2020
  • Table 15 Forecast Sales of Menswear by Category: Volume 2020-2025
  • Table 16 Forecast Sales of Menswear by Category: Value 2020-2025
  • Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025
  • Table 18 Forecast Sales of Menswear by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on apparel and footwear
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for apparel and footwear?

MARKET DATA
  • Table 19 Sales of Apparel and Footwear by Category: Volume 2015-2020
  • Table 20 Sales of Apparel and Footwear by Category: Value 2015-2020
  • Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
  • Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
  • Table 23 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
  • Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
  • Table 25 Distribution of Apparel and Footwear by Format: % Value 2015-2020
  • Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2020
  • Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
  • Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
  • Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
  • Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENT
FACE MASKS
  • Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Eastern Europe – 2020

DISCLAIMER
SOURCES
  • Summary 2 Research Sources