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Air Care in Japan
Euromonitor International, Sep 2011, Pages: 27
Despite the weak economy, consumers are willing to spend to make their homes comfortable, and as a result air care registered positive growth in 2010 as new products were introduced to cater for such needs. At the same time, however, car air fresheners posted a decline as car ownership among younger consumers, particularly those in their 20s, fell. 2010 saw conventional gel and liquid variants lose share to electric and spray formats. Unit price remained stagnant as consumers continued to...
The Air Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Air Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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