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Air Care in Norway

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    Report

  • 16 Pages
  • February 2024
  • Region: Norway
  • Euromonitor International
  • ID: 323742
Norwegians tend to prefer clean, natural and scent-free homes, and many do not deem air care to be a necessity. Moreover, concerns over the impact of harmful chemicals on personal health and the environment placed a downward pressure on sales of air care in retail volume terms across the review period and again in 2023. Robust current value growth reflects higher average unit prices in the context of rising inflation.

The Air Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

AIR CARE IN NORWAYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Air care viewed as non-essential by Norwegians, who prefer natural home aromas
  • Candle air fresheners inject an element of premiumisation
  • Challenging economic climate dampens volume demand and drives sales through discounters
PROSPECTS AND OPPORTUNITIES
  • Environmental concerns will add impetus to new product development
  • Glade expected to retain its domination, leaving little scope for new entrants
  • Weak economic outlook will continue to favour private label and budget distributors
CATEGORY DATA
  • Table 1 Sales of Air Care by Category: Value 2018-2023
  • Table 2 Sales of Air Care by Category: % Value Growth 2018-2023
  • Table 3 Sales of Air Care by Fragrance: Value Ranking 2021-2023
  • Table 4 NBO Company Shares of Air Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Air Care: % Value 2020-2023
  • Table 6 Forecast Sales of Air Care by Category: Value 2023-2028
  • Table 7 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME CARE IN NORWAY
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 8 Households 2018-2023
MARKET DATA
  • Table 9 Sales of Home Care by Category: Value 2018-2023
  • Table 10 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 12 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 13 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 14 Distribution of Home Care by Format: % Value 2018-2023
  • Table 15 Distribution of Home Care by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 17 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources