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Air Care in Norway Product Image

Air Care in Norway

  • Published: July 2013
  • Region: Norway
  • 23 pages
  • Euromonitor International

Air care is a relatively mature category in Norway; however, sales continue to grow. This is largely due to population growth, specifically growth in single- and two-person households, the number of which grew by 23,000 in 2012 alone. The rising number of households means a larger number of bathrooms and kitchens in total and in per capita terms. Demand is being driven by the fact that there are more potential places for the use of air care products within the home.

The Air Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners. READ MORE >

AIR CARE IN NORWAY
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2007-2012
Table 2 Sales of Air Care by Category: % Value Growth 2007-2012
Table 3 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2012
Table 4 Air Care Fragrances Rankings by Value 2007-2012
Table 5 Air Care Company Shares 2008-2012
Table 6 Air Care Brand Shares 2009-2012
Table 7 Forecast Sales of Air Care by Category: Value 2012-2017
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2012-2017
Krefting & Co As in Home Care (norway)
Strategic Direction
Key Facts
Summary 1 Krefting & Co AS: Key Facts
Summary 2 Krefting & Co AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Krefting & Co AS: Competitive Position 2012
Lilleborg As in Home Care (norway)
Strategic Direction
Key Facts
Summary 4 Lilleborg AS: Key Facts
Summary 5 Lilleborg AS: Operational Indicators
Company Background
Production
Summary 6 Lilleborg AS: Production Statistics 2012
Competitive Positioning
Summary 7 Lilleborg AS: Competitive Position 2012
Executive Summary
Growth Accelerates After A Challenging 2011
Changing Demographics Drive Growth
Lilleborg As Continues To Lead Home Care in Norway
the Discounters Channel Continues To Lead
Demand for Eco-friendliness and Efficiency To Sustain Sales Over the Forecast Period
Key Trends and Developments
Government-led Eco-friendly Initiatives
Discounters Lead Distribution
Lilleborg As Leads the Competition in Home Care
Changes in Demographics Present Challenges and Opportunities
Recovery in Home Appliances Continues
Market Indicators
Table 9 Households 2007-2012
Market Data
Table 10 Sales of Home Care by Category: Value 2007-2012
Table 11 Sales of Home Care by Category: % Value Growth 2007-2012
Table 12 Home Care Company Shares 2008-2012
Table 13 Home Care Brand Shares 2009-2012
Table 14 Penetration of Private Label by Category 2007-2012
Table 15 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 17 Forecast Sales of Home Care by Category: Value 2012-2017
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Sources
Summary 8 Research Sources

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