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Air Care in Norway

  • ID: 323742
  • March 2015
  • Region: Norway
  • 24 pages
  • Euromonitor International

Air care in Norway continued with strong growth in 2014, with positive performances recorded by all categories. With a range of products available in several different categories within air care, it is this very diversification that kept consumers interested. A good example of this was the development of candle air fresheners, which are providing consumers with a level of comfort and homeliness in addition to freshening up the smell of the rooms in which they are placed.

The Air Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Air Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

AIR CARE IN NORWAY

March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2009-2014
Table 2 Sales of Air Care by Category: % Value Growth 2009-2014
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2009-2014
Table 4 Sales of Air Care by Fragrance: Value Ranking 2009-2014
Table 5 NBO Company Shares of Air Care: % Value 2010-2014
Table 6 LBN Brand Shares of Air Care: % Value 2011-2014
Table 7 Forecast Sales of Air Care by Category: Value 2014-2019
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2014-2019
Biltema Norge As in Home Care (norway)
Strategic Direction
Key Facts
Summary 1 Biltema Norge AS: Key Facts
Summary 2 Biltema Norge AS: Operational Indicators
Company Background
Proouction
Competitive Positioning
Summary 3 Biltema Norge AS: Competitive Position 2014
Krefting & Co As in Home Care (norway)
Strategic Direction
Key Facts
Summary 4 Krefting & Co AS: Key Facts
Summary 5 Krefting & Co AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Krefting & Co AS: Competitive Position 2014
Lilleborg As in Home Care (norway)
Strategic Direction
Key Facts
Summary 7 Lilleborg AS: Key Facts
Summary 8 Lilleborg AS: Operational Indicators
Company Background
Production
Summary 9 Lilleborg AS: Production Statistics 2013
Competitive Positioning
Summary 10 Lilleborg AS: Competitive Position 2014
SC Johnson Norway As in Home Care (norway)
Strategic Direction
Key Facts
Summary 11 SC Johnson Norway AS: Key Facts
Summary 12 SC Johnson Norway AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 SC Johnson Norway AS: Competitive Position 2014
Executive Summary
Home Care Continues To Perform Solidly
Convenience Remains A Major Factor
Lilleborg Leads the Way
Discounters Is the Most Important Distribution Channel
Solid Growth Expected Over the Forecast Period
Key Trends and Developments
Strong Norwegian Economy Continues To Support Spending
Demand for Convenient Products Continues To Drive Sales
Environmental Awareness Remains A Factor
Market Indicators
Table 9 Households 2009-2014
Market Data
Table 10 Sales of Home Care by Category: Value 2009-2014
Table 11 Sales of Home Care by Category: % Value Growth 2009-2014
Table 12 NBO Company Shares of Home Care: % Value 2010-2014
Table 13 LBN Brand Shares of Home Care: % Value 2011-2014
Table 14 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 15 Distribution of Home Care by Format: % Value 2009-2014
Table 16 Distribution of Home Care by Format and Category: % Value 2014
Table 17 Forecast Sales of Home Care by Category: Value 2014-2019
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 14 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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