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The CHILDWISE Trends Report 2015

  • ID: 3275384
  • June 2015
  • 32 Pages
  • ChildWise
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The CHILDWISE Monitor report has been published each year since 1994 – a comprehensive annual survey of children's media use, brand attitudes and purchasing habits.

Trends data from this proven leading industry tracking study is available as a separate, concise report - providing the ideal introductory reference for information on children aged 5-16 across the UK.

The Trends Report gives tracking data from 1997 to 2014 on media and purchasing behaviour, covering:

- Computers, Internet, games consoles
- TV viewing, access to TV and channels, favourite TV programmes
- Magazines and reading, music and radio, mobile phones
- Pocket money and self purchase across key product fields

Data is presented in total, and separately for boys and girls, within two broad age bands, 5-10 years and 11-16 years. More detailed 2 year age breakdowns are available in the full CHILDWISE Monitor Report, together with further topic areas and analysis.

Note: Product cover images may vary from those shown
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1.1 Child Demographics

2.1 Computer Ownership

3.1 Internet Access
3.2 Internet Usage
3.3 Websites Visited
3.4 Favourite Website

4.1 Games Console Ownership

5.1 Mobile Phone Ownership & Usage
5.2 Mobile Phone Payment

6.1 TV Viewing Habits
6.2 TV in Room
6.3 TV Channels Watched
6.4 Favourite TV Programmes

7.1 Music & Radio
7.2 Favourite Group Or Singer

8.1 Reading
8.2 Favourite Magazine / Comic

9.1 Money

10.1 Self Purchase - Sweets & Chocolate
10.2 Self Purchase - Crisps & Snacks
10.3 Self Purchase - Soft Drinks
10.4 Self Purchase - Clothing
10.5 Self Purchase - Music & Cds
10.6 Self Purchase - Magazines & Comics
10.7 Self Purchase - Toys
10.8 Self Purchase - Toiletries
10.9 Self Purchase – Bluray / Dvds / Videos
10.10 Self Purchase - Books

11.1 Sport & Activities
11.2 Individual Sports

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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