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Deodorants in the US
Euromonitor International, May 2011, Pages: 34
2010 witnessed a renewed commitment to gender-specific deodorant formulation and marketing. In 2010, less than 5% of deodorants were gender-neutral, compared with over 30% of products a decade earlier. Hereto positioned as a unisex product, Sure, which Helen of Troy purchased from Innovative Brands in March 2010, was completely re-launched with men’s and women’s lines.
The Deodorants in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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