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Deodorants in Mexico

  • ID: 224299
  • June 2015
  • Region: Mexico
  • 26 pages
  • Euromonitor International

Although there was a growing relevance for beauty and personal care in health and beauty specialist retailers, the leading channel for deodorants continued to be modern grocery retailers through its various formats including discounters, hypermarkets, supermarkets, convenience stores and forecourt retailers, which accounted for 61% value share in 2014.

The Deodorants in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

DEODORANTS IN MEXICO

June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2009-2014
Table 2 Sales of Deodorants by Category: % Value Growth 2009-2014
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2009-2014
Table 4 NBO Company Shares of Deodorants: % Value 2010-2014
Table 5 LBN Brand Shares of Deodorants: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2011-2014
Table 7 Forecast Sales of Deodorants by Category: Value 2014-2019
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2014-2019
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2014-2019
Colgate-Palmolive De México SA De Cv in Beauty and Personal Care (mexico)
Strategic Direction
Key Facts
Summary 1 Colgate-Palmolive de México SA de CV: Key Facts
Company Background
Production
Summary 2 Colgate-Palmolive de México SA de CV: Production Statistics 2014
Competitive Positioning
Summary 3 Colgate-Palmolive de México SA de CV: Competitive Position 2014
Procter & Gamble De México SA De Cv in Beauty and Personal Care (mexico)
Strategic Direction
Key Facts
Summary 4 Procter & Gamble de México SA de CV: Key Facts
Summary 5 Procter & Gamble de México SA de CV: Operational Indicators
Company Background
Production
Summary 6 Procter & Gamble de México SA de CV: Production Statistics 2014
Competitive Positioning
Summary 7 Procter & Gamble de México SA de CV: Competitive Position 2014
Executive Summary
Beauty and Personal Care Shows Moderate Growth
Online Marketing Campaigns Continue To Gain Relevance in Beauty and Personal Care
Procter & Gamble De México Leads Beauty and Personal Care
Strong Competitive Environment Motivates Innovation
Beauty and Personal Care To Continue Developing Over Forecast Period
Key Trends and Developments
Beauty and Personal Care Indirectly Impacted by New Foods and Beverages Tax
Premium Products Continue To Represent A Small Portion of Beauty and Personal Care
Direct Selling Records Marginal Contraction
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 8 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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