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Digital Advertising and Marketing - Global Strategic Business Report

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    Report

  • 1262 Pages
  • February 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 347974

Global Digital Advertising and Marketing Market to Reach $1.5 Trillion by 2030

The global market for Digital Advertising and Marketing estimated at US$531 Billion in the year 2022, is projected to reach a revised size of US$1.5 Trillion by 2030, growing at a CAGR of 13.9% over the analysis period 2022-2030. Display, one of the segments analyzed in the report, is projected to record 15.3% CAGR and reach US$939.4 Billion by the end of the analysis period. Growth in the Search segment is estimated at 12.2% CAGR for the next 8-year period.

The U.S. Market is Estimated at $223.2 Billion, While China is Forecast to Grow at 14.2% CAGR

The Digital Advertising and Marketing market in the U.S. is estimated at US$223.2 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$372.6 Billion by the year 2030 trailing a CAGR of 14.2% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.8% and 9.5% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 11.1% CAGR.

Select Competitors (Total 523 Featured)

  • Acquia, Inc.
  • Act-On Software, Inc.
  • [L]earned Media
  • 360i
  • 9thCO, Inc.
  • ACTITO Belgium
  • ActiveCampaign, Inc.
  • ACTV8me Inc.
  • Ace Marketing & Promotions, Inc.
  • Acoustic, L.P.
  • Accelerize 360, Inc.
  • Act!
  • ActiveTrail Ltd.
  • AbsolutData
  • AcuityAds

Economic Outlook

The global economic outlook is improving, and growth recovery, albeit on the lower side, is expected for this year and the next. The United States although witnessing slowing GDP growth in response to tight monetary and financial conditions, has nevertheless overcome the recession threat. Easing of headline inflation in Euro area is helping boost real incomes and is contributing to pick-up in economic activity. China is expected to see strong increases in GDP in the coming year as the pandemic threat recedes and the government sheds its zero-COVID policy. With optimistic GDP projections, India remains on-course to emerge into a US trillion economy by 2030, surpassing Japan and Germany.

The upturn, however, remains fragile and a number of interlocking challenges continue to run in parallel, such as continued uncertainty around the war in Ukraine; slower than expected decline in global headline inflation; continuation of food and fuel inflation as a persistent economic problem for most developing countries; and still high retail inflation and its impact on consumer confidence and spending. Countries and their governments are showing signs of weathering these challenges, which helps lift market sentiments. As governments continue to combat inflation to get it down to more economically conformable levels by raising interest rates, new job creation will slowdown and impact economic activity. Stricter regulatory environment and pressure to mainstream climate change into economic decisions will compound the complexity of challenges faced.

Although corporate investments can likely be held back by inflation worries and weaker demand, rise of new technologies will reverse partially this prevailing investment sentiment. Rise of generative AI; applied AI; industrializing machine learning; next-generation software development; Web3; cloud and edge computing; quantum technologies; electrification and renewables and climate technologies beyond electrification and renewables, will open up the global investment landscape. The technologies hold the potential to drive sizeable incremental growth and value to global GDP in the coming years. The short-term is expected to be a mixed bag of challenges and opportunities for both consumers and investors alike. There is always opportunity for businesses and their leaders who can chart a path forward with resilience and adaptability.

What`s New?

  • Special discussions on the global economic climate and market sentiment
  • Coverage on global competitiveness and key competitor percentage market shares
  • Market presence analysis across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and trademarked research platform
  • Complimentary updates for one year
  • Access to curated YouTube video transcripts of market sentiments shared by CEOs, domain experts and market influencers via interviews, podcasts, press statements and event keynotes
Frequently Asked Questions about the Digital Advertising and Marketing

What is the estimated value of the Digital Advertising and Marketing?

The Digital Advertising and Marketing was estimated to be valued at $531 Billion in 2022.

What is the growth rate of the Digital Advertising and Marketing?

The growth rate of the Digital Advertising and Marketing is 13.9%, with an estimated value of $1500 Billion by 2030.

What is the forecasted size of the Digital Advertising and Marketing?

The Digital Advertising and Marketing is estimated to be worth $1500 Billion by 2030.

Who are the key companies in the Digital Advertising and Marketing?

Key companies in the Digital Advertising and Marketing include Acquia, Inc., Act, On Software, Inc., [L]earned Media, 360i, 9thCO, Inc., ACTITO Belgium, ActiveCampaign, Inc., ACTV8me Inc. and Ace Marketing & Promotions, Inc..

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Advertising: Essential for Corporate/Brand Survival & Existence
  • Global Advertising Spending by Medium (in %): 2021
  • Impact of COVID-19 Pandemic and Looming Global Recession
  • Year 2021 in Review and Near-term Outlook
  • Prolonged Pandemic, Ukraine-Russia Conflict and Ensuing Economic Disruptions Impact Growth Outlook
  • World Economic Growth Projections (Real GDP, Annual % Change) for the Years 2021, 2022 and 2023
  • COVID-19 Pandemic Upends the Advertising Landscape
  • While Traditional Ad Spending Declines, Digital Advertising Spending Records Growth during Pandemic
  • Digital Marketing Strategies Change in Pandemic Times
  • Digital and Personalized Experiences Gain Prominence
  • The CCPA to Bring About Major Changes to the Digital Advertising Landscape in California
  • Digital Advertising and Marketing: A Conceptual Overview
  • Digital Media Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Digital Advertising and Marketing Formats
  • Digital Advertising and Marketing: Transforming, Transitioning & Conditioning Brand-Consumer Relationships
  • Display Advertising: The Largest Contributor to Global Digital Ad Spend
  • Developing Economies to Spearhead Future Growth
  • Competition
  • Digital Advertising and Marketing - Global Key Competitors Percentage Market Share in 2023 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2023 (E)
  • World Brands
  • Recent Market Activity
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Rapid Shift of Media Spending from Traditional to Digital: Cornerstone for Present & Future Growth of Digital Ad Market
  • COVID-19 Pandemic Impacts Spending on Traditional Ad Media, Drives Opportunities for Digital Advertising Market: % YoY Change in Ad Spending for Traditional Media for 2020 and 2021
  • Superior Attributes of Digital Advertising over Other Ad Media Drives Market Adoption
  • Emerging Digital Advertising & Marketing Challenges Call for Swift Action from Brands
  • Digital Advertising & Marketing Trends Under COVID-19 Shadow
  • Video Advertising in Focus
  • Emphasis on Social Advertising
  • Inclusive Marketing and Data Privacy
  • Display Advertising to Find Favor
  • Personalization: Set to Become New Standard
  • Programmatic Advertising: The Power of Software
  • Mobile-first Advertising Strategy
  • Spectra of Digital Marketing Elements Holding Great Implications for Businesses
  • Digital Transformation across Organizations Goes Beyond Digital Marketing
  • Digital Marketing Trends for the Future
  • Omnichannel Marketing: A Prominent Trend in Digital Marketing Domain
  • Vernacular SEO Gains from Explosion of Regional Language Users of Internet
  • Progressive Web Apps Emerge as Big Digital Marketing Trend
  • Automated, Personalized E-Mail Marketing Blowing Away Digital Marketers
  • Influencer Marketing as Powerful Weapon for Digital Marketing Teams
  • Role of Modern Technology in Improving Advertising Campaign Strategies
  • Technology Trends and Advancements to Spearhead Future Growth in Digital Advertising Space
  • Augmented Reality (AR): Enabling Customized Experiences
  • Blockchain Technology Poised to Transform Digital Advertising Space
  • Voice Search: Redefining the Digital Marketing Space
  • Videos: The New Go-to Medium of Advertising
  • Video Marketing Experiences Phenomenal Surge in Digital Marketing Arena
  • Social Messaging to Connect with Customers
  • Geofencing & Hyperlocal SEO: Elevating Customer Interactions
  • Other Notable Technology Trends in Digital Advertising Market
  • A Digital Cocktail for Digital Marketing
  • AI in Media & Advertising: Targeting Customers with Right Marketing Content
  • Possibilities Galore for AI in Digital Marketing
  • An Insight into the Issues Associated with AI
  • AI & Chatbots Trending Big in Digital Advertising & Marketing Space
  • Rising Internet Usage Widens Opportunities for Digital Advertising and Marketing
  • World Internet Adoption Rate (in %) by Geographic Region: 2021
  • Number of Internet Users Worldwide (in Billions) for the Years 2011-2021
  • Rising Adoption of Web-Enabled Mobile Devices Boosts Digital Advertising Market Prospects
  • Smartphone Penetration Rate as Share of Total Population: 2016-2021
  • Breakdown of Mobile Internet Revenues by Category (in %): 2020
  • 5G to Further Enhance Mobile Advertising Spending
  • 5G Smartphone Sales in Million Units: 2019-2022
  • Global Smartphone Subscription Breakdown by Technology for 2019 and 2025
  • Growth in Mobile Apps Drive Opportunities for Digital Marketers
  • Global Mobile Apps Market Size in $ Billion for the Years 2019, 2021, 2023 and 2025
  • Growing Use of Social Media Platforms: A Lucrative Opportunity for Digital Advertisers
  • Social Media Adoption Worldwide: % of Active Users Compared to Total Population for 2022E
  • Social Media Users Penetration (in %) by Generation
  • Social Commerce Through Social Media Platforms
  • Top Social Media Platforms by Number of Monthly Active Users (In Millions): January 2022
  • Smart TVs Emerge as an Important Platform for Cross-Screen Digital Advertising
  • Global Smart TVs Market Size (in $ Billion) for the Years 2020, 2022, 2024 and 2026
  • Customer Preference for Multiscreen Activities Presents Potential Opportunities for Digital Advertisers
  • Multiscreen Content Penetration (in %) by Age Group: 2020
  • Common Activities Performed in Sequential Multi-Screening Activity: 2019
  • Rising Prominence of IoT and the Growth in Connected Devices Set to Take Digital Advertising to the Next Level
  • Global Number of IoT Connected Devices (In Billion Units) for the Years 2016, 2018, 2020, 2022 & 2025
  • Flourishing Gaming Market Generates Lucrative Opportunities for In-Game Advertising
  • Gaming Industry by Segment: 2022E
  • Mobile Gaming Makes Rapid Gains during Pandemic, Boosting Market Prospects
  • Global Mobile Gaming Market: Annual Sales in US$ Million by Region/Country for the Years 2020 and 2027
  • Rising Adoption of GPS-Enabled Devices Boosts Demand for Location-based Advertising
  • New Restrictions on Collection of Location Data to Cost Marketers
  • Social Media with Location Based Features: Emerging Avenues for Marketing
  • Location-based Advertising (LBA) Gains Foothold at Airports
  • Global Airlines Performance by Region: 2020 Vs 2019
  • Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
  • Continuous Growth in Cross-Platform Video Advertising Market
  • Cross-Platform Video Advertising Market in the US: % of Budget Allocated for Cross Platform Videos for the Years 2016-2019
  • In-App Advertising: A Promising Platform for Reaching the Desired Audience
  • Effective Delivery and Streaming of Ad Content Drives Demand for Digital Video Advertising
  • % of Companies Using Video Content as Marketing Tool for 2016-2020
  • OTT/CTV Advertising on the Rise
  • Rapid Growth of Streaming Media and OTT Platforms Augurs Well for Digital Video Advertising
  • Rising Popularity of OTT Services Bodes Well for Market Prospects: Global Number of OTT Video Users (In Million) for the Years 2019, 2021, 2023 & 2025
  • Average Time Spent Per Day (in Minutes) on Digital Video in the US for 2018-2021
  • Mobile Video Ads Hold an Edge Over Online Video Ads
  • Native Advertising: The Next Big Thing in Display Advertising
  • Real-Time Bidding (RTB): The Next Generation Automated Display Advertising Technology
  • Rich Media Ads Gain Momentum Supported Efficient Broadband Connectivity
  • Maximum Visibility Drives Interest in Free Online Classified Ads
  • Customized Emails for Smarter Customer Engagement Sustain Demand for Email Advertising
  • Robust E-Commerce Activity Lends Traction to Market Growth
  • Global e-Commerce Market Growth Outlook (In %) For Years 2019 Through 2025
  • Metaverse: Emerging Opportunity for Advertisers & Brands
  • Metaverse for Digital Direct Marketing
  • Promotions through E-mail, Web-Browser and Mobile Apps
  • Digital Marketing Trends for Pharmaceutical Industry in the Future
  • Millennials Emerge as Key Demographic for Digital Advertising Market
  • Consumer Attitude towards Targeted Online Advertising by Age Group in the US: 2021
  • Rapid Urbanization & Expanding Middle Class: Mega Trends Strengthening Market Prospects
  • World Urban Population in Thousands: 1950-2050P
  • Global Middle Class Population (In Million) by Region for the Years 2020, 2025 and 2030
  • Global Middle Class Spending (US$ Trillion) by Region for the Years 2020, 2025, 2030
  • Key Issues and Challenges Hampering Prospects for Digital Advertising
  • Ad-Blocking: A Threat for Digital Advertising Revenues
  • Ad Blocking Penetration Worldwide: Usage Rate of Ad Blockers by Country for 2020
  • Ad Blocking Usage Rate (%) in the US for 2014-2020
  • Disablement of Third-Party Cookies: Potential Implications for Advertisers and Publishers
  • Global Browsers Market: Breakdown of User Base by Browser for 2022E
  • Major Problems Facing Service Providers in Monetizing Media Campaigns
  • Challenges Facing Digital Marketers
4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Digital Advertising and Marketing Market Analysis of Annual Sales in US$ Million for Years 2016 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 3: World Historic Review for Digital Advertising and Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
  • TABLE 4: World 14-Year Perspective for Digital Advertising and Marketing by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2016, 2023 & 2030
  • TABLE 5: World Recent Past, Current & Future Analysis for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 6: World Historic Review for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
  • TABLE 7: World 14-Year Perspective for Display by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
  • TABLE 8: World Recent Past, Current & Future Analysis for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 9: World Historic Review for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
  • TABLE 10: World 14-Year Perspective for Search by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
  • TABLE 11: World Recent Past, Current & Future Analysis for Other Modes / Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 12: World Historic Review for Other Modes / Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
  • TABLE 13: World 14-Year Perspective for Other Modes / Formats by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
  • TABLE 14: World Recent Past, Current & Future Analysis for Retail & Consumer Goods by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 15: World Historic Review for Retail & Consumer Goods by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
  • TABLE 16: World 14-Year Perspective for Retail & Consumer Goods by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
  • TABLE 17: World Recent Past, Current & Future Analysis for Automotive by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 18: World Historic Review for Automotive by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
  • TABLE 19: World 14-Year Perspective for Automotive by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
  • TABLE 20: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 21: World Historic Review for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
  • TABLE 22: World 14-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
  • TABLE 23: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 24: World Historic Review for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
  • TABLE 25: World 14-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
  • TABLE 26: World Recent Past, Current & Future Analysis for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 27: World Historic Review for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
  • TABLE 28: World 14-Year Perspective for Media & Entertainment by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
  • TABLE 29: World Recent Past, Current & Future Analysis for Tourism by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 30: World Historic Review for Tourism by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
  • TABLE 31: World 14-Year Perspective for Tourism by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
  • TABLE 32: World Recent Past, Current & Future Analysis for Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 33: World Historic Review for Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
  • TABLE 34: World 14-Year Perspective for Education by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
  • TABLE 35: World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
  • TABLE 36: World Historic Review for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
  • TABLE 37: World 14-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
III. MARKET ANALYSIS
  • UNITED STATES
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
  • United States: A Major Digital Advertising Market
  • Changing Media Consumption Trends Influence Market Demand
  • US Digital Media Market: Percent of Time Spent by Platform for 2022E
  • Digital Display Advertising Emerges as the Major Ad Format Type
  • Mobile Internet Advertising Offers Significant Growth Opportunities
  • High Smartphone Penetration: A Boon for the Mobile Advertising Market
  • Smartphone Users (in Millions) in the United States for the Years 2018-2022
  • Advanced Mobile Devices Foster Growth in Mobile Advertising Market
  • 4G LTE & 5G Networks Widen Market Prospects
  • Digital Marketing Companies Focus on Social Media to Target Millennials
  • Social Media Advertising Market in the US: Annual Ad Spending Figures in US$ Billion for Years 2017, 2019, 2021 & 2023
  • Growing Prominence of Affiliate Marketing Bodes Well for the Market
  • Digital Video Advertising: One of the Fastest Growing Advertising Media
  • US Digital Display Ad Spending Breakdown by Type for 2022E
  • Security: One of the Most Common Risks in Digital Advertising
  • Steady Adoption by Various Industries Benefit Market Expansion
  • ‘Cost Per Revenue’: The New Mantra for Measuring Ad Success
  • Online Advertising Market in the US by Pricing Model (2013, 2015 & 2019)
  • Competitive Landscape
  • US Digital Advertising Market Share Breakdown of Revenues by Leading Competitors (in %) for 2022E
  • Digital Display Advertising Market in the US: Market Share Breakdown of Leading Ad Selling Companies for 2022E
  • Search Advertising Market in the US: Market Share Breakdown of Leading Search Providers for 2022E
  • CANADA
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in Canada for 2022 (E)
  • Market Overview
  • Mobile Extends New Opportunity for Canadian Advertisers
  • JAPAN
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
  • Digital Advertising: Market Overview
  • CHINA
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
  • Digital Advertising Market Set for Impressive Growth in China
  • Average Time Spent on Internet per Week (in Hours) for Years 2009, 2015 & 2021
  • Large Internet User Base Favors Market Growth
  • Internet Usage in China: Number of Internet Users and Internet Adoption Rate for 2008, 2011, 2014, 2017, 2020 & 2022
  • Internet Users as % of Population by Age Category in China for 2022E
  • Search Ads Market: E-Commerce Offers Growth
  • Leading Search Engines in China: Percentage Breakdown of Revenues for Baidu, Sogou, Haosou and Others for 2022E
  • Online Video Advertising: Promising Growth Opportunities
  • Mobile Advertising: A Rapidly Expanding Market
  • Internet-Based Digital Services Find Popularity among Mobile Users
  • 4G Paves the Way for Wider Proliferation of Digital Ad and Marketing Campaigns
  • Chinese Mobile Communication Market by Technology (2021): Percentage Breakdown of Subscribers for 4G, 5G, and 3G & 2G
  • Competitive Scenario
  • Chinese Digital Advertising Market: Ad Spending (in US$ Billion) of Leading Players for 2021
  • Chinese Mobile Advertising Market by Leading Players (in %) for 2021
  • EUROPE
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
  • Europe: A Mature Yet Growing Market
  • Digital Display Advertising: On a High-Growth Path
  • Expanding Internet User Base: An Important Opportunity Indicator for the Market
  • Internet Adoption Rate (as a % of Population) in Select European Countries (2021)
  • Growing Penchant for Online Advertising by Youngsters Spur Market Demand
  • Paid Search Makes Steady Progress
  • Mobile Advertising Market: Immense Growth Potential
  • Smartphone Adoption as a Proportion (%) of Total Population in Select Countries (2021)
  • 4G Spurt Enhances Role of Mobile Devices in Digital Advertising
  • 4G LTE Market in Europe (2017 & 2022): Percentage Breakdown of Number of Unique Subscribers for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe
  • FRANCE
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
  • Market Overview
  • GERMANY
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
  • Market Overview
  • Advertising Mix in Germany (2021): Percentage Breakdown of Ad Spending by Media
  • ITALY
  • UNITED KINGDOM
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
  • UK: The Core Market in Europe
  • E-Commerce and Banking: Opportunities for Online Advertising
  • Online Video and Mobile Ad Spending Surges in the UK
  • Mobile Emerges as a Key Marketing Channel for Brands
  • Advertising on Social Networking Sites Holds Promise
  • Social Network Ad Spending as a Percentage (%) of Total Advertising Spending in the UK: 2011, 2015, 2019 and 2021
  • SPAIN
  • RUSSIA
  • Digital Advertising: One of the Fastest Growing Advertising Media
  • Competitive Scenario
  • Leading Players in the Russian Banner Ads Market: Percentage Breakdown of Ad Spending for 2019
  • REST OF EUROPE
  • ASIA-PACIFIC
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
  • Market Overview
  • Challenges & Opportunities for Advertisers in Asia-Pacific
  • Mobile Advertising Emerges as a High Growth Market
  • Smartphone Adoption as a Proportion (%) of Total Population in Select Countries (2022E)
  • Technological and Cultural Factors Hinder Growth
  • AUSTRALIA
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2023 (E)
  • Market Overview
  • Mobile Advertising: A Lucrative Opportunity for Digital Advertising
  • INDIA
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2023 (E)
  • Digital Advertising Exudes Tremendous Growth Potential in India
  • Internet Advertising: On the Road to Rapid Growth
  • India Gradually Adopting RTB and Programmatic Buying
  • Online Classifieds to Benefit SMBs in Cost-Effectively Targeting Audience
  • Mobile Advertising: Benefiting from Rising Mobile Phone Penetration
  • Businesses Focus on Social Media Advertising Market
  • Key Challenges Facing the Digital Advertising Market in India
  • SOUTH KOREA
  • Mobile Advertising on the Rise
  • REST OF ASIA-PACIFIC
  • LATIN AMERICA
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2023 (E)
  • Market Overview
  • ARGENTINA
  • BRAZIL
  • Market Overview
  • MEXICO
  • REST OF LATIN AMERICA
  • MIDDLE EAST
  • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2023 (E)
  • Demand for Digital Advertising Gains Momentum
  • IRAN
  • ISRAEL
  • SAUDI ARABIA
  • Market Overview
  • UNITED ARAB EMIRATES
  • Market Overview
  • REST OF MIDDLE EAST
  • AFRICA
  • South Africa: Significant Growth on the Cards
IV. COMPETITION

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Acquia, Inc.
  • Act-On Software, Inc.
  • [L]earned Media
  • 360i
  • 9thCO, Inc.
  • ACTITO Belgium
  • ActiveCampaign, Inc.
  • ACTV8me Inc.
  • Ace Marketing & Promotions, Inc.
  • Acoustic, L.P.
  • Accelerize 360, Inc.
  • Act!
  • ActiveTrail Ltd.
  • AbsolutData
  • AcuityAds