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Toys and Games in Canada Product Image

Toys and Games in Canada

  • Published: August 2012
  • Region: North America, Canada
  • 45 Pages
  • Euromonitor International

With the economy continuing to show signs of a recovery from the recent recession there are signs that consumers’ confidence, although still somewhat shaky, has improved. As a result of this trend, retail sales of toys and game experienced an increase in value over the previous year. The video game sales grew relatively well during the year, due also to the growing popularity of downloadable content and the release of a number of blockbuster video game titles. Traditional toys and games value...

Euromonitor International's Toys and Games in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why READ MORE >

TOYS AND GAMES IN CANADA
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Executive Summary
Sales Show Signs of Post-recession Recovery
Canadian Retailers Changing Holiday Shopping Practices
Multinational Firms Largely Control Sales of Toys and Games in Canada
Internet Retailing Continues To Grow in Popularity
Sales Outlook Positive for the Coming Years
Key Trends and Developments
Media Licensing Remains An Effective Marketing Tool
Lines Blur Between Traditional and Digital Games
Internet Retailing Continues To Grow
Shifting Demographics and Changing Target Audiences
Safety Regulations Take Centre Stage
Market Data
Table 1 Sales of Toys and Games by Category: Value 2006-2011
Table 2 Sales of Toys and Games by Category: % Value Growth 2006-2011
Table 3 Toys and Games Company Shares by Value 2008-2011
Table 4 Toys and Games Brand Shares by Value 2008-2011
Table 5 Sales of Toys and Games by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Toys and Games by Category: Value 2011-2016
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources
Activision Blizzard Inc in Toys and Games (canada)
Strategic Direction
Key Facts
Summary 2 Activision Blizzard Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Activision Blizzard Inc: Competitive Position 2011
Bandai Namco Group in Toys and Games (canada)
Strategic Direction
Key Facts
Summary 4 Bandai Namco Group: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Bandai Namco Group: Competitive Position 2011
Best Buy Canada Ltd in Toys and Games (canada)
Strategic Direction
Key Facts
Summary 6 Best Buy Canada: Key Facts
Summary 7 Best Buy Canada: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 8 Best Buy Canada Ltd: Private Label Portfolio
Competitive Positioning
Summary 9 Best Buy Canada Ltd: Competitive Position 2011
Mega Brands Inc in Toys and Games (canada)
Strategic Direction
Key Facts
Summary 10 Mega Brands Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Mega Brands Inc: Competitive Position 2011
Nintendo of Canada Ltd in Toys and Games (canada)
Strategic Direction
Key Facts
Summary 12 Nintendo of Canada Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Nintendo of Canada Ltd: Competitive Position 2011
Spin Master Ltd in Toys and Games (canada)
Strategic Direction
Key Facts
Summary 14 Spin Master Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 15 Spin Master Ltd: Competitive Position 2011
Toys "r" US (canada) Ltd in Toys and Games (canada)
Strategic Direction
Key Facts
Summary 16 Toys "R" Us Inc: Key Facts
Internet Strategy
Company Background
Private Label
Summary 17 Toys "R" Us Canada Ltd: Private Label Portfolio
Competitive Positioning
Summary 18 Toys "R" Us Inc: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2006-2011
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2006-2011
Table 10 Traditional Toys and Games by Type: % Value Breakdown 2006-2011
Table 11 Traditional Toys and Games Company Shares by Value 2008-2011
Table 12 Traditional Toys and Games Brand Shares by Value 2008-2011
Table 13 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2006-2011
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2011-2016
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Video Games by Category: Value 2006-2011
Table 17 Sales of Video Games by Category: % Value Growth 2006-2011
Table 18 Video Games Software by Type: % Value Breakdown 2006-2011
Table 19 Video Games Company Shares by Value 2008-2011
Table 20 Video Games Brand Shares by Value 2008-2011
Table 21 Video Games Hardware Company Shares by Value 2008-2011
Table 22 Video Games Hardware Brand Shares by Value 2008-2011
Table 23 Video Games Software Company Shares by Value 2008-2011
Table 24 Video Games Software Brand Shares by Value 2008-2011
Table 25 Digital Gaming Company Shares by Value 2008-2011
Table 26 Digital Gaming Brand Shares by Value 2008-2011
Table 27 Sales of Video Games by Distribution Format: % Analysis 2006-2011
Table 28 Sales of Video Games Hardware by Distribution Format: % Analysis 2006-2011
Table 29 Sales of Video Games Software by Distribution Format: % Analysis 2006-2011
Table 30 Forecast Sales of Video Games by Category: Value 2011-2016
Table 31 Forecast Sales of Video Games by Category: % Value Growth 2011-2016

Note: Product cover images may vary from those shown

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