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Writing Instruments in India
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Description: |
The pens subsector in India has been taken over by ballpoint and gel pens as sales of fountain pens are driven by the luxury market. In the early part of the review period, schools began to allow high school students to use ballpoint pens in their coursework, as examination boards began to allow their use as well. Students arguably constitute the largest and most prolific body of users of pens today, and this change made a significant difference to the pens sector within India, since it brought...
The Writing Instrumentsin India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Contents: |
Writing Instruments in India
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
Economic Slow-down Brings Marginal Decline in Growth of Retail Sales
Mass Market Buoyant As Incomes Grow
Competitive Environment Is Highly Fragmented
Organised Lifestyle Retailers and Specialists Making Headway
Low Penetration of Rural Markets Represents Huge Potential for the Future
Key Trends and Developments
Disposable Incomes Rise
India Has A Large, Young Population
Increased Penetration of Digital Technology
the Push Towards Organised Retailing
India's "bottom-of-the-pyramid" Consumers
Market Data
Table 1 Sales of Personal Goods by Category: Value 2004-2009
Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
Table 3 Personal Goods Company Shares 2005-2009
Table 4 Personal Goods Brand Shares 2006-2009
Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Gitanjali Gems Ltd
Strategic Direction
Key Facts
Summary 2 Gitanjali Gems Ltd: Key Facts
Summary 3 Gitanjali Gems Ltd: Operational Indicators
Company Background
Production
Summary 4 Gitanjali Gems Ltd: Production Statistics (March 09)
Competitive Positioning
Summary 5 Gitanjali Gems Ltd: Competitive Position 2009
Jk Paper Industries Ltd
Strategic Direction
Key Facts
Summary 6 JK Paper Ltd: Key Facts
Summary 7 JK Paper Ltd: Operational Indicators
Company Background
Production
Summary 8 JK Paper Ltd: Production Statistics 2009
Competitive Positioning
Summary 9 JK Paper Ltd: Competitive Position 2009
Linc Pens Plastics Ltd
Strategic Direction
Key Facts
Summary 10 Linc Pen & Plastics Ltd: Key Facts
Summary 11 Linc Pen & Plastics Ltd: Operational Indicators
Company Background
Production
Summary 12 Linc Pen & Plastics Ltd: Production Statistics 2009
Competitive Positioning
Summary 13 Linc Pen & Plastics Ltd: Competitive Position 2009
Titan Industries Ltd
Strategic Direction
Key Facts
Summary 14 Titan Industries Ltd: Key Facts
Summary 15 Titan Industries Ltd: Operational Indicators
Company Background
Production
Summary 16 Titan Industries Ltd: Production Statistics 2009
Competitive Positioning
Watches
Jewellery
Summary 17 Titan Industries Ltd: Competitive Position 2009
Vip Industries Ltd
Strategic Direction
Key Facts
Summary 18 VIP Industries Ltd: Key Facts
Summary 19 VIP Industries Ltd: Operational Indicators
Company Background
Production
Summary 20 VIP Industries Ltd: Production Statistics 2009
Competitive Positioning
Summary 21 VIP Industries Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 22 New Product Launches 2008-2009
Category Data
Table 9 Sales of Writing Instruments by Category: Value 2004-2009
Table 10 Sales of Writing Instruments by Category: % Value Growth 2004-2009
Table 11 Writing Instruments Company Shares 2005-2009
Table 12 Writing Instruments Brand Shares 2006-2009
Table 13 Sales of Writing Instruments by Distribution Format: % Analysis 2004-2009
Table 14 Forecast Sales of Writing Instruments by Category: Value 2009-2014
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2009-2014 |
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Companies Mentioned |
- Gitanjali Gems Ltd
- Jk Paper Industries Ltd
- Linc Pens Plastics Ltd
- Titan Industries Ltd
- Vip Industries Ltd |
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