Slow to flower: Industry revenue growth is expected to be constrained by the cost-of-living crisis deterring discretionary purchases
Competition from supermarkets and online florists remains a significant challenge for florists curtailing revenue growth at all points. Revenue in the Florists industry is anticipated to contract at a compound annual rate of 4.6% over the five years through 2023-24 to £1 billion. Competition intensified during the COVID-19 pandemic, pushing bricks-and-mortar florists to the fringes of the market as they were forced to close. Supermarkets are increasingly viewed as cheap, convenient and quality places to purchase flowers for the everyday buyer, at the expense of specialist retailers.
This industry specialises in retailing cut flowers, floral arrangements and potted plants. Industry operators purchase these goods from domestic and international flower growers and wholesalers, and then sell them to the general public. Non-specialist online retailers, supermarkets and department stores do not fall under this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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