Throughout the Beverage Sampling (Non-Alcoholic): Experiential Marketing Benchmarks Report, activations from 570 event days were combined with 10,915 consumer exit interviews where a non-alcoholic beverage was sampled by consumers. Many of these Non-Alcoholic beverage brands came from Coffee & Tea, Juice & Juice Drinks, Milk, Soft Drinks, and Water categories. This report details benchmarks relating to consumer reach, impact, and return-on-investment for experiential marketing activations within the Non-Alcoholic beverage industry.
With no age restrictions or limitations, the Non-Alcoholic beverage industry has long had strong success with sampling events. Getting people to experience a beverage product using their senses is one of the best ways to generate product awareness. Beverage sampling is especially useful when bringing a new product to market or increasing existing sales of an under-performing product. In this report, sampling efficiency benchmarks from several recent Non-Alcoholic beverage campaigns can be analyzed to serve as a point of comparison.
More specifically, 5,199,272 consumers went to beverage sampling events where researchers from this study were tracking results for the Non-Alcoholic beverage category. Out of 1,507,649 beverage samples distributed, the research team talked to 10,915 of them. Reporting insights include reach efficiency, reach quality, brand awareness, marketing impact, and return-on-investment. Several demographic segments were used to outline each of the reporting insights.
With no age restrictions or limitations, the Non-Alcoholic beverage industry has long had strong success with sampling events. Getting people to experience a beverage product using their senses is one of the best ways to generate product awareness. Beverage sampling is especially useful when bringing a new product to market or increasing existing sales of an under-performing product. In this report, sampling efficiency benchmarks from several recent Non-Alcoholic beverage campaigns can be analyzed to serve as a point of comparison.
More specifically, 5,199,272 consumers went to beverage sampling events where researchers from this study were tracking results for the Non-Alcoholic beverage category. Out of 1,507,649 beverage samples distributed, the research team talked to 10,915 of them. Reporting insights include reach efficiency, reach quality, brand awareness, marketing impact, and return-on-investment. Several demographic segments were used to outline each of the reporting insights.
Table of Contents
1. Index of Tables
2. Introduction to This Report
3. Using Benchmarks to Build Best-in-Class Experiential Marketing Campaigns
4. Experiential Measurement Best Practices - The Theory
5. Metrics And Definitions For This Report
6. Event Marketing Reach
7. Event Marketing Impact
8. Event Marketing Return-on-Investment
9. Appendix
Methodology
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