Sterilized Society - Consumer Behavior Case Study

Health-attentiveness is fueling concerns about product safety and integrity, and heightening demand for products that can sterilize our environments. The connection that consumers now perceive there to be between hygiene, health, and wellness offers new opportunities for manufacturers to entice consumers to trade up to higher-quality, potentially higher-priced products that protect and nurture them.

This report is part of the publisher's Case Study report series, which analyzes trends explored on the publisher's TrendSights map. The consumer insight offered throughout the report is drawn from the publisher's global consumer survey- a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.

Scope

• Explores how heightened hygiene awareness is affecting purchases in household care and hygiene categories.
• Examines consumer preference for products made by large multinationals or small independents across the household care and hygiene categories.
• Provides strategic take-outs and future implications for the trend in future.

Reasons to Buy

• Gain a broader appreciation of the fast-moving consumer goods industry.
• Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.
• Access valuable strategic take-outs to help direct decision-making and inform new product development.