Batter & Breader Premixes Market - Forecasts from 2021 to 2026

The batter & breader premixes market is projected to grow at a CAGR of 5.96% to reach US$2.839 billion by 2026, from US$1.893 billion in 2019. Batter & breader premixes refer to the food coatings which are applied on poultry, meat, seafood, fish, and vegetables to improve their texture, taste and to maintain the moisture level while grilling and frying. Batter refers to the thin coating applied to foods in order to retain its moisture while deep frying and consists of a mixture of flour and liquids including eggs, milk, and water and is also prepared by soaking grains in liquids and grinding them. Moreover, beer and leavening agents such as baking powder are used to achieve enhanced fluffiness. Breader which is also known as breading is made using thermally processed wheat flour dough-based or cereal flour-based dry breadcrumbs which often consist of chemical leavening and seasoning agents and find their major application as the coating to bake or fry foods to obtain the desired texture. The increase in the consumption of meat products has proved to be a major factor driving the growth of the batter & breader premixes market during the forecast period. The rising working population, the growing standard of living, and the growing disposable income in developing nations such as China, Brazil, and India have fueled the demand for processed and convenience food hence supporting the market growth. The rapid growth in the processed food industry in emerging countries has made a gradual shift in consumer preference of packed processed food over traditional methods of making food.



The growing consumer preference for the consumption of processed meat products such as frozen seafood products, meat, and sausages has fueled the demand for batter & breader premixes in the processed food industry. The evolution of the processed food industry has led to the increasing consumer preference for the consumption of processed meat and food boosting the surging demand for batter & breader premixes in the market.

Growth Factors

Growing investments in the research and development of new batter & breader technologies

One of the major reasons for the growth of batter & breader premixes is the growing investments in the research and development of new batter & breader technologies. The surging demand for batter & breader premixes such as adhesion batter, tempura batter, and breadcrumbs are to maintain the end-product quality. The addition of these premixes gives value to the products and also inspires food manufacturers to invest in the research and development programs to introduce new solutions in the market. The rising health concerns and the increasing demand for healthier products have resulted in the increasing demand for these premixes in the market. Also, the requirement of custom-made batter & breader premixes is fueling the growth of the batter & breader premixes market during the forecast period.

The surge in consumption of meat and poultry products owing to increasing trends of protein-based diet is projected to surge the demand for batter & breader premixes market.

Another key factor that is forecasted to support the market demand for the batter & breader premixes industry is surging meat and poultry consumption. With the growth in health concerns and increasing fitness freak population, a change in dietary intake from carbohydrate-rich diet to protein-rich diet has been observed. A protein-rich diet supports the consumption of meat and poultry products. Data from FAO Stats shows that global meat consumption has increased significantly from 314.22 million tons in 2013 to over 348.12 million tons in 2019. A rise in consumption of meat and poultry products is expected to drive the market demand for batter and breader premixes for better cooking.

Restraints

Uncertainty in the prices of raw materials

A major restraint in the growth of batter & breader premixes is the uncertainty in the prices of raw materials and their subsequent fluctuations have been a major restraint in the market growth of batter & breader premixes during the forecast period. The high production costs owing to the high material cost have limited the adoption of advanced technologies by producers and manufacturers due to the long time and low margins to attain a breakeven point. The price fluctuations are a major restraint for manufacturers in the batter & breader premixes market mainly in developing regions such as the Asia Pacific. The chaining exchange rates, growing concerns over quality, stock levels, supply and demand factors are major factors that impact the production of these batter & breader premixes and in turn, impact the cost of end products thereby limiting the market growth of batter & breader premixes during the forecast period.

Impact of COVID-19 on the Batter & Breader Premixes Market

The COVID-19 impact on the batter & breader premixes market has been moderate. Uncertainty creates by the lockdown coupled with rising in cooking trends increased the stockpiling of food and beverages by the household sector which created robust demand. However, demand by the HoReCa industry decreased substantially with physical lockdown and operation constraints.

Segmentation:

By Batter Type

• Adhesion
• Tempura
• Beer
• Thick

By Bread Type

• Crumbs and Flakes
• Flour and Starch

By Application

• Seafood
• Meat
• Vegetables

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• UK
• Germany
• France
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• Israel
• Others
• Asia Pacific
• Japan
• China
• India
• Indonesia
• Taiwan
• Thailand
• Others