Deodorants in Thailand

Euromonitor International, October 2012, Pages: 35

Due to the hot and humid climate in the country, many Thai consumers are familiar with using deodorants. Deodorants expanded at a respectable rate both in current value and volume terms in 2011. There was a trend of the category being more fragmented, and product innovation was the key factor driving its performance. As there are clear boundaries of deodorants for men and women, different benefit offerings were highlighted to differentiate needs amongst consumers, since there was research...

Euromonitor International's Deodorants in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

DEODORANTS IN THAILAND
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2006-2011
Table 2 Sales of Deodorants by Category: % Value Growth 2006-2011
Table 3 Deodorants Premium Vs Mass % Analysis 2006-2011
Table 4 Deodorants Company Shares 2007-2011
Table 5 Deodorants Brand Shares 2008-2011
Table 6 Deodorants Premium Brand Shares 2008-2011
Table 7 Forecast Sales of Deodorants by Category: Value 2011-2016
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2011-2016
Table 9 Forecast Deodorants Premium Vs Mass % Analysis 2011-2016
Better Way (thailand) Co Ltd in Beauty and Personal Care (thailand)
Strategic Direction
Key Facts
Summary 1 Better Way (Thailand) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Better Way (Thailand) Co Ltd: Competitive Position 2011
Bio Consumer Co Ltd in Beauty and Personal Care (thailand)
Strategic Direction
Key Facts
Summary 3 Bio Consumer Co Ltd: Key Facts
Summary 4 Bio Consumer Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Bio Consumer Co Ltd: Competitive Position 2011
Giffarine Skyline Unity Co Ltd in Beauty and Personal Care (thailand)
Strategic Direction
Key Facts
Summary 6 Giffarine Skyline Unity Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Giffarine Skyline Unity Co Ltd: Competitive Position 2011
Osotspa Co Ltd in Beauty and Personal Care (thailand)
Strategic Direction
Key Facts
Summary 8 Osotspa Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Osotspa Co Ltd: Competitive Position 2011
Executive Summary
Beauty and Personal Care Threatened by Bangkok Flooding
Manufacturers Expand the Consumer Base Horizontally and Vertically
Multinationals Continue To Dominate Beauty and Personal Care
the Prevalence of Mass Brands Maintains
Continuous Positive Growth Is Fuelled by New Developments With A New Focus
Key Trends and Developments
New Product Developments Boost Sales
Another Step in the Development of Men's Grooming
Digital Media and Social Networks Boom in Marketing Communication
the Effects and Consequences of Thai Flooding on the Market
A Competitive Environment Is Generated by Various Promotions and Campaigns
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 12 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 14 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 15 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 16 Beauty and Personal Care Brand Shares 2008-2011
Table 17 Penetration of Private Label by Category 2006-2011
Table 18 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 22 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 23 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Sources
Summary 10 Research Sources

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