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The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The publisher's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth. The publisher has been monitoring the digital advertisement spending market and it is poised to grow by $ 523.45 bn during 2022-2026 progressing at a CAGR of 17.47% during the forecast period. The report on the digital advertisement spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by decline in offline ad spending, evolving modern consumer demographics and demands, and the growing use of online classified ad platforms.
The digital advertisement spending market analysis includes the type segment and geographic landscape.
The digital advertisement spending market is segmented as below:
By Type
- Display ad
- Search ad
- Others
By Geographical Landscape
- North America
- APAC
- Europe
- South America
- Middle East and Africa
This study identifies the evolution of programmatic advertisement buying as one of the prime reasons driving the digital advertisement spending market growth during the next few years. Also, growing awareness about digital native advertising and increased spending on online video and connected TV (CTV) advertising will lead to sizable demand in the market.
By the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters.
The report on digital advertisement spending market covers the following areas:
- Digital advertisement spending market sizing
- Digital advertisement spending market forecast
- Digital advertisement spending market industry analysis
The publisher's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital advertisement spending market vendors that include Alphabet Inc., Amazon.com Inc., Baidu Inc., Dentsu Group Inc., Epsilon Data Management LLC, InterActiveCorp, LinkedIn Corp., Meta Platforms Inc., Microsoft Corp., Sirius XM Holdings Inc., SXM Media, TradeDoubler AB, Verizon Communications Inc., Xaxis LLC, and Yelp Inc. Also, the digital advertisement spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Type
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Exhibits:
Executive Summary
The Publisher Announces the Publication of its Research Report - Global Digital Advertisement Spending Market 2022-2026The publisher recognizes the following companies as the key players in the global digital advertisement spending market: Alphabet Inc., Amazon.com Inc., Baidu Inc., Dentsu Group Inc., Epsilon Data Management LLC, InterActiveCorp, LinkedIn Corp., Meta Platforms Inc., Microsoft Corp., Sirius XM Holdings Inc., SXM Media, TradeDoubler AB, Verizon Communications Inc., Xaxis LLC, and Yelp Inc.
Commenting on the report, an analyst from the publisher said: 'The latest trend gaining momentum in the market is evolution of programmatic advertisement buying.'
According to the report, one of the major drivers for this market is the decline in offline ad spending.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Alphabet Inc.
- Amazon.com Inc.
- Baidu Inc.
- Dentsu Group Inc.
- Epsilon Data Management LLC
- InterActiveCorp
- LinkedIn Corp.
- Meta Platforms Inc.
- Microsoft Corp.
- Sirius XM Holdings Inc.
- SXM Media
- TradeDoubler AB
- Verizon Communications Inc.
- Xaxis LLC
- Yelp Inc