Asia Pacific Customer Communication Management Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Component, Deployment, Enterprise Size, and Industry

The APAC customer communication management market is expected to grow from US$ 336.16 million in 2022 to US$ 696.35 million by 2028; it is estimated to grow at a CAGR of 12.9% from 2022 to 2028.

The integration of CCM platforms with cloud-based applications has been the key focus of enterprises. It enables communications across many channels, such as analog and digital, including emails, printed documents, PDFs, SMS text messages, and interactive documents. Cloud solutions have emerged as a crucial technology for brands to incorporate into processes and fast-track business growth. Cloud computing empowers businesses with the flexibility to leverage cloud services and IT resources 24/7 and anywhere. It relieves businesses from the burden of owning and maintaining data centers and servers on premise by providing cloud and hybrid solutions based on demand from cloud service providers. The advanced CCM is a tool to interact with customers and partners to deliver personalized communication to customers across multiple channels. Personalization of customer’s data such as buying habits, preferred brands, and payment mode requires access to customer data via an integration with a cloud platform, leading to an enhanced customer experience. Furthermore, adding a personal feature to communication influences customers' minds, leading to increased adoption of advanced CCM solutions. CCM platforms can add variable data and content in structured templates. The cloud-based CCM solutions integrated with advanced technologies secure the business to achieve greater outcomes with the help of customers. Thus, the ongoing CCM software with cloud-based applications poses a potential growth opportunity for the customer communications management market growth over the forecast period.

With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the APAC customer communication management market at a notable CAGR during the forecast period.

APAC Customer Communication Management Market Segmentation

The APAC customer communication management market is segmented into component, deployment, enterprise size, industry, and country. Based on component, the APAC customer communication management market is divided into solution and services. The solution dominated the APAC customer communication management market in 2021. Based on deployment, the APAC customer communication management market is categorized into cloud-based and on premise. The cloud-based segment dominated the APAC customer communication management market in 2021. Based on enterprise size, the APAC customer communication management market is categorized into small & medium-size enterprises and large enterprises. The large enterprises segment dominated the APAC customer communication management market in 2021. Based on industry, the APAC customer communication management market is categorized into BFSI, IT and telecom, manufacturing, retail, energy & utilities, government, and others. The IT and telecom segment dominated the APAC customer communication management market in 2021. Based on country, the APAC customer communication management market is segmented into China, Japan, India, Australia, South Korea, and the Rest of APAC. The China segment dominated the market in 2021.

Smart Communications; Adobe; Crawford Technologies; Newgen Software Technologies Ltd; Open Text Corporation; MESSAGEPOINT INC.; Oracle Corporation; Doxim; Capgemini; and Precisely (CEDAR CX Technologies) by Altair are among the leading companies in the APAC customer communication management market.