Choosing the Right Channel Mix to Maximise KOL Engagement

Know how omnichannel communications can transform your KOL relationships

Effectively engaging with KOLs is critical to pharma’s business and digital communications has become central to building these relationships. But the rapid growth in the number of digital channels has saturated the market leading to KOL digital fatigue. How can you punch through the noise to really get your messages to KOLs? What are KOLs expectations? Which channels are effective? How can you measure channel performance? What does a good omnichannel strategy look like? Turn to this report for expert insights into the latest developments.