LAMEA Artificial Intelligence (AI) in Social Media Market Size, Share & Industry Trends Analysis Report By Application, By Technology, By Enterprise Size (Large Enterprises, and Small and Medium Enterprises (SMEs)), By Vertical, By Country and Growth Forecast, 2023-2029

The Latin America, Middle East and Africa Artificial Intelligence (AI) in Social Media Market should witness market growth of 30.4% CAGR during the forecast period (2023-2029).

Artificial intelligence is being used by social media marketers to deliver a complete and satisfying client experience in response to the growing need for individualized experiences. The necessity to develop a brand image for players has grown as a result of the increased player competition. The use of a more individualized social media approach is necessary for businesses to engage with the right customers. The demand for AI in social media will increase as text mining and marketing automation are made possible by machine learning and artificial intelligence.

Understanding the areas where AI devices have been implemented, the level of automation they offer, and, most importantly, how those devices will transfer technology and produce outcomes are crucial when working with any marketing advances as a merchant. In the areas of process, content development, and configuration, AI devices are providing an incentive. The landscape of brand management on social networking sites can change because of AI. Several time-consuming social media administration activities are automated by artificial intelligence in these platforms. Natural Language Processing and Machine Learning are two types of artificial intelligence used in social networking.

The Saudi Arabian Government is implementing measures to improve the regulatory environment for e-commerce, to increase the trust of Saudi citizens in online business and encourage the adoption of e-commerce platforms. This measure will guarantee the safeguarding of both customers and businesses. The increasing internet usage and the rising adoption of e-commerce are anticipated to increase the usage of AI-based social media platforms as they can provide highly moderated content to its consumer base while also providing various benefits to the firms looking to sell their services and products online, which will propel the market growth in the region.

The Brazil market dominated the LAMEA Artificial Intelligence (AI) in Social Media Market by Country in 2022, and would continue to be a dominant market till 2029; thereby, achieving a market value of $108.3 million by 2029. The Argentina market is exhibiting a CAGR of 31.1% during (2023-2029). Additionally, The UAE market would display a CAGR of 30.1% during (2023-2029).

Based on Application, the market is segmented into Sales & Marketing, Customer Experience Management, Predictive Risk Assessment, Image Recognition, and Others. Based on Technology, the market is segmented into Machine Learning & Deep Learning, and Natural Language Processing (NLP). Based on Enterprise Size, the market is segmented into Large Enterprises, and Small and Medium Enterprises (SMEs). Based on Vertical, the market is segmented into BFSI, IT & Telecom, Retail & E-Commerce, Media & Advertisement, Education, and Others. sBased on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Baidu, Inc., Meta Platforms, Inc. (Facebook), IBM Corporation, Microsoft Corporation, Adobe, Inc., Snap, Inc. (SnapChat), Amazon Web Services, Inc. (Amazon.com, Inc.), Google LLC (Alphabet Inc.), Salesforce, Inc., and Hootsuite, Inc.

Scope of the Study

By Application

• Sales & Marketing
• Customer Experience Management
• Predictive Risk Assessment
• Image Recognition
• Others

By Technology

• Machine Learning & Deep Learning
• Natural Language Processing (NLP)

By Enterprise Size

• Large Enterprises
• Small and Medium Enterprises (SMEs)

By Vertical

• BFSI
• IT & Telecom
• Retail & E-Commerce
• Media & Advertisement
• Education
• Others

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

• Baidu, Inc.
• Meta Platforms, Inc. (Facebook)
• IBM Corporation
• Microsoft Corporation
• Adobe, Inc.
• Snap, Inc. (SnapChat)
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Google LLC (Alphabet Inc.)
• Salesforce, Inc.
• Hootsuite, Inc.

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