Top 5 Emerging Countries Advertising Market Summary, Competitive Analysis and Forecast to 2027

Report
139 Pages
June 2023
Region: Global
MarketLine
ID: 5850877

The Emerging 5 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2018-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Highlights

These countries contributed $137,406.3 million to the global advertising industry in 2022, with a compound annual growth rate (CAGR) of 2.1% between 2007 and 2011. The top 5 emerging countries are expected to reach a value of $173,169.2 million in 2027, with a CAGR of 4.7% over the 2022-27 period.
Within the advertising industry, China is the leading country among the top 5 emerging nations, with market revenues of $103,779.6 million in 2022. This was followed by Brazil and India with a value of $13,465.8 and $10,511.5 million, respectively.
China is expected to lead the advertising industry in the top five emerging nations, with a value of $128,288.5 million in 2027, followed by Brazil and India with expected values of $16,862.5 and $16,633.1 million, respectively.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the emerging five advertising industry
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the emerging five advertising industry
Leading company profiles reveal details of key advertising industry players’ emerging five operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the emerging five advertising industry with five year forecasts
Compares data from Brazil, China, India, Mexico and South Africa, alongside individual chapters on each country

Reasons to Buy

What was the size of the emerging five advertising industry by value in 2022?
What will be the size of the emerging five advertising industry in 2027?
What factors are affecting the strength of competition in the emerging five advertising industry?
How has the industry performed over the last five years?
What are the main segments that make up the emerging five advertising industry?

1 Introduction

1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions

2 Top 5 Emerging Countries Advertising

2.1. Industry Outlook

3 Advertising in South Africa

3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis

4 Macroeconomic Indicators

4.1. Country data

5 Advertising in Brazil

5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis

6 Macroeconomic Indicators

6.1. Country data

7 Advertising in China

7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis

8 Macroeconomic Indicators

8.1. Country data

9 Advertising in India

9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis

10 Macroeconomic Indicators

10.1. Country data

11 Advertising in Mexico

11.1. Market Overview
11.2. Market Data
11.3. Market Segmentation
11.4. Market outlook
11.5. Five forces analysis

12 Macroeconomic Indicators

12.1. Country data

13 Company Profiles

13.1. Dentsu Group Inc.
13.2. The Interpublic Group of Companies, Inc.
13.3. Publicis Groupe SA
13.4. WPP plc
13.5. Omnicom Group, Inc.
13.6. Dentsu Group Inc.
13.7. Havas SA

14 Appendix

14.1. Methodology
14.2. About

List of Tables

Table 1: Top 5 emerging countries advertising industry, revenue ($m), 2018-27
Table 2: Top 5 emerging countries advertising industry, revenue ($m), 2018-22
Table 3: Top 5 emerging countries advertising industry forecast, revenue ($m), 2022-27
Table 4: South Africa advertising industry value: $ million, 2017-22
Table 5: South Africa advertising industry category segmentation: % share, by value, 2017-2022
Table 6: South Africa advertising industry category segmentation: $ million, 2017-2022
Table 7: South Africa advertising industry geography segmentation: $ million, 2022
Table 8: South Africa advertising industry value forecast: $ million, 2022-27
Table 9: South Africa size of population (million), 2018-22
Table 10: South Africa gdp (constant 2005 prices, $ billion), 2018-22
Table 11: South Africa gdp (current prices, $ billion), 2018-22
Table 12: South Africa inflation, 2018-22
Table 13: South Africa consumer price index (absolute), 2018-22
Table 14: South Africa exchange rate, 2018-22
Table 15: Brazil advertising industry value: $ million, 2017-22
Table 16: Brazil advertising industry category segmentation: % share, by value, 2017-2022
Table 17: Brazil advertising industry category segmentation: $ million, 2017-2022
Table 18: Brazil advertising industry geography segmentation: $ million, 2022
Table 19: Brazil advertising industry value forecast: $ million, 2022-27
Table 20: Brazil size of population (million), 2018-22
Table 21: Brazil gdp (constant 2005 prices, $ billion), 2018-22
Table 22: Brazil gdp (current prices, $ billion), 2018-22
Table 23: Brazil inflation, 2018-22
Table 24: Brazil consumer price index (absolute), 2018-22
Table 25: Brazil exchange rate, 2018-22
Table 26: China advertising industry value: $ million, 2017-22
Table 27: China advertising industry category segmentation: % share, by value, 2017-2022
Table 28: China advertising industry category segmentation: $ million, 2017-2022
Table 29: China advertising industry geography segmentation: $ million, 2022
Table 30: China advertising industry value forecast: $ million, 2022-27
Table 31: China size of population (million), 2018-22
Table 32: China gdp (constant 2005 prices, $ billion), 2018-22
Table 33: China gdp (current prices, $ billion), 2018-22
Table 34: China inflation, 2018-22
Table 35: China consumer price index (absolute), 2018-22
Table 36: China exchange rate, 2018-22
Table 37: India advertising industry value: $ million, 2017-22
Table 38: India advertising industry category segmentation: % share, by value, 2017-2022
Table 39: India advertising industry category segmentation: $ million, 2017-2022
Table 40: India advertising industry geography segmentation: $ million, 2022
Table 41: India advertising industry value forecast: $ million, 2022-27
Table 42: India size of population (million), 2018-22
Table 43: India gdp (constant 2005 prices, $ billion), 2018-22
Table 44: India gdp (current prices, $ billion), 2018-22
Table 45: India inflation, 2018-22
Table 46: India consumer price index (absolute), 2018-22
Table 47: India exchange rate, 2018-22
Table 48: Mexico advertising industry value: $ million, 2017-22
Table 49: Mexico advertising industry category segmentation: % share, by value, 2017-2022
Table 50: Mexico advertising industry category segmentation: $ million, 2017-2022
Table 51: Mexico advertising industry geography segmentation: $ million, 2022
Table 52: Mexico advertising industry value forecast: $ million, 2022-27
Table 53: Mexico size of population (million), 2018-22
Table 54: Mexico gdp (constant 2005 prices, $ billion), 2018-22
Table 55: Mexico gdp (current prices, $ billion), 2018-22
Table 56: Mexico inflation, 2018-22
Table 57: Mexico consumer price index (absolute), 2018-22
Table 58: Mexico exchange rate, 2018-22
Table 59: Dentsu Group Inc.: key facts
Table 60: Dentsu Group Inc.: Annual Financial Ratios
Table 61: Dentsu Group Inc.: Key Employees
Table 62: Dentsu Group Inc.: Key Employees Continued
Table 63: The Interpublic Group of Companies, Inc.: key facts
Table 64: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 65: The Interpublic Group of Companies, Inc.: Key Employees
Table 66: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 67: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 68: Publicis Groupe SA: key facts
Table 69: Publicis Groupe SA: Annual Financial Ratios
Table 70: Publicis Groupe SA: Key Employees
Table 71: Publicis Groupe SA: Key Employees Continued
Table 72: Publicis Groupe SA: Key Employees Continued
Table 73: Publicis Groupe SA: Key Employees Continued
Table 74: WPP plc: key facts
Table 75: WPP plc: Annual Financial Ratios
Table 76: WPP plc: Key Employees
Table 77: WPP plc: Key Employees Continued
Table 78: Omnicom Group, Inc.: key facts
Table 79: Omnicom Group, Inc.: Annual Financial Ratios
Table 80: Omnicom Group, Inc.: Key Employees
Table 81: Omnicom Group, Inc.: Key Employees Continued
Table 82: Dentsu Group Inc.: key facts
Table 83: Dentsu Group Inc.: Annual Financial Ratios
Table 84: Dentsu Group Inc.: Key Employees
Table 85: Dentsu Group Inc.: Key Employees Continued
Table 86: Havas SA: key facts
Table 87: Havas SA: Key Employees

List of Figures

Figure 1: Top 5 emerging countries advertising industry, revenue ($m), 2018-27
Figure 2: Top 5 emerging countries advertising industry, revenue ($m), 2018-22
Figure 3: Top 5 emerging countries advertising industry forecast, revenue ($m), 2022-27
Figure 4: South Africa advertising industry value: $ million, 2017-22
Figure 5: South Africa advertising industry category segmentation: $ million, 2017-2022
Figure 6: South Africa advertising industry geography segmentation: % share, by value, 2022
Figure 7: South Africa advertising industry value forecast: $ million, 2022-27
Figure 8: Forces driving competition in the advertising industry in South Africa, 2022
Figure 9: Drivers of buyer power in the advertising industry in South Africa, 2022
Figure 10: Drivers of supplier power in the advertising industry in South Africa, 2022
Figure 11: Factors influencing the likelihood of new entrants in the advertising industry in South Africa, 2022
Figure 12: Factors influencing the threat of substitutes in the advertising industry in South Africa, 2022
Figure 13: Drivers of degree of rivalry in the advertising industry in South Africa, 2022
Figure 14: Brazil advertising industry value: $ million, 2017-22
Figure 15: Brazil advertising industry category segmentation: $ million, 2017-2022
Figure 16: Brazil advertising industry geography segmentation: % share, by value, 2022
Figure 17: Brazil advertising industry value forecast: $ million, 2022-27
Figure 18: Forces driving competition in the advertising industry in Brazil, 2022
Figure 19: Drivers of buyer power in the advertising industry in Brazil, 2022
Figure 20: Drivers of supplier power in the advertising industry in Brazil, 2022
Figure 21: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2022
Figure 22: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2022
Figure 23: Drivers of degree of rivalry in the advertising industry in Brazil, 2022
Figure 24: China advertising industry value: $ million, 2017-22
Figure 25: China advertising industry category segmentation: $ million, 2017-2022
Figure 26: China advertising industry geography segmentation: % share, by value, 2022
Figure 27: China advertising industry value forecast: $ million, 2022-27
Figure 28: Forces driving competition in the advertising industry in China, 2022
Figure 29: Drivers of buyer power in the advertising industry in China, 2022
Figure 30: Drivers of supplier power in the advertising industry in China, 2022
Figure 31: Factors influencing the likelihood of new entrants in the advertising industry in China, 2022
Figure 32: Factors influencing the threat of substitutes in the advertising industry in China, 2022
Figure 33: Drivers of degree of rivalry in the advertising industry in China, 2022
Figure 34: India advertising industry value: $ million, 2017-22
Figure 35: India advertising industry category segmentation: $ million, 2017-2022
Figure 36: India advertising industry geography segmentation: % share, by value, 2022
Figure 37: India advertising industry value forecast: $ million, 2022-27
Figure 38: Forces driving competition in the advertising industry in India, 2022
Figure 39: Drivers of buyer power in the advertising industry in India, 2022
Figure 40: Drivers of supplier power in the advertising industry in India, 2022
Figure 41: Factors influencing the likelihood of new entrants in the advertising industry in India, 2022
Figure 42: Factors influencing the threat of substitutes in the advertising industry in India, 2022
Figure 43: Drivers of degree of rivalry in the advertising industry in India, 2022
Figure 44: Mexico advertising industry value: $ million, 2017-22
Figure 45: Mexico advertising industry category segmentation: $ million, 2017-2022
Figure 46: Mexico advertising industry geography segmentation: % share, by value, 2022
Figure 47: Mexico advertising industry value forecast: $ million, 2022-27
Figure 48: Forces driving competition in the advertising industry in Mexico, 2022
Figure 49: Drivers of buyer power in the advertising industry in Mexico, 2022
Figure 50: Drivers of supplier power in the advertising industry in Mexico, 2022
Figure 51: Factors influencing the likelihood of new entrants in the advertising industry in Mexico, 2022
Figure 52: Factors influencing the threat of substitutes in the advertising industry in Mexico, 2022
Figure 53: Drivers of degree of rivalry in the advertising industry in Mexico, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Dentsu Group Inc.
The Interpublic Group of Companies, Inc.
Publicis Groupe SA
WPP plc
Omnicom Group, Inc.
Dentsu Group Inc.
Havas SA

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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