Top 5 Emerging Countries Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027

Report
147 Pages
June 2023
Region: Global
MarketLine
ID: 5850996

The Emerging 5 Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

These countries contributed $105,076.8 million to the global digital advertising industry in 2022, with a compound annual growth rate (CAGR) of 12.3% between 2007 and 2011. The top 5 emerging countries are expected to reach a value of $126,869.5 million in 2027, with a CAGR of 3.8% over the 2022-27 period.
Within the digital advertising industry, China is the leading country among the top 5 emerging nations, with market revenues of $91,167.0 million in 2022. This was followed by Brazil and India with a value of $6,501.1 and $3,781.3 million, respectively.
China is expected to lead the digital advertising industry in the top five emerging nations, with a value of $102,013.7 million in 2027, followed by India and Brazil with expected values of $11,082.1 and $8,253.8 million, respectively.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the emerging five digital advertising market
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the emerging five digital advertising market
Leading company profiles reveal details of key digital advertising market players’ emerging five operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the emerging five digital advertising market with five year forecasts
Compares data from Brazil, China, India, Mexico and South Africa, alongside individual chapters on each country

Reasons to Buy

What was the size of the emerging five digital advertising market by value in 2022?
What will be the size of the emerging five digital advertising market in 2027?
What factors are affecting the strength of competition in the emerging five digital advertising market?
How has the market performed over the last five years?
What are the main segments that make up the emerging five digital advertising market?

1 Introduction

1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions

2 Top 5 Emerging Countries Digital Advertising

2.1. Industry Outlook

3 Digital Advertising in South Africa

3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis

4 Macroeconomic Indicators

4.1. Country data

5 Digital Advertising in Brazil

5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis

6 Macroeconomic Indicators

6.1. Country data

7 Digital Advertising in China

7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis

8 Macroeconomic Indicators

8.1. Country data

9 Digital Advertising in India

9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis

10 Macroeconomic Indicators

10.1. Country data

11 Digital Advertising in Mexico

11.1. Market Overview
11.2. Market Data
11.3. Market Segmentation
11.4. Market outlook
11.5. Five forces analysis

12 Macroeconomic Indicators

12.1. Country data

13 Company Profiles

13.1. Alphabet Inc
13.2. Meta Platforms, Inc.
13.3. Microsoft Corporation
13.4. Globo Comunicacao e Participacoes S.A.
13.5. Alibaba Group Holding Limited
13.6. Baidu, Inc.
13.7. Beijing ByteDance Technology Co Ltd
13.8. Tencent Holdings Limited
13.9. Flipkart Internet Pvt Ltd
13.10. Amazon.com, Inc.
13.11. Mercado Latino Inc

14 Appendix

14.1. Methodology
14.2. About

List of Tables

Table 1: Top 5 emerging countries digital advertising industry, revenue ($m), 2018-27
Table 2: Top 5 emerging countries digital advertising industry, revenue ($m), 2018-22
Table 3: Top 5 emerging countries digital advertising industry forecast, revenue ($m), 2022-27
Table 4: South Africa digital advertising market value: $ million, 2017-22
Table 5: South Africa digital advertising market category segmentation: % share, by value, 2017-2022
Table 6: South Africa digital advertising market category segmentation: $ million, 2017-2022
Table 7: South Africa digital advertising market geography segmentation: $ million, 2022
Table 8: South Africa digital advertising market value forecast: $ million, 2022-27
Table 9: South Africa size of population (million), 2018-22
Table 10: South Africa gdp (constant 2005 prices, $ billion), 2018-22
Table 11: South Africa gdp (current prices, $ billion), 2018-22
Table 12: South Africa inflation, 2018-22
Table 13: South Africa consumer price index (absolute), 2018-22
Table 14: South Africa exchange rate, 2018-22
Table 15: Brazil digital advertising market value: $ million, 2017-22
Table 16: Brazil digital advertising market category segmentation: % share, by value, 2017-2022
Table 17: Brazil digital advertising market category segmentation: $ million, 2017-2022
Table 18: Brazil digital advertising market geography segmentation: $ million, 2022
Table 19: Brazil digital advertising market value forecast: $ million, 2022-27
Table 20: Brazil size of population (million), 2018-22
Table 21: Brazil gdp (constant 2005 prices, $ billion), 2018-22
Table 22: Brazil gdp (current prices, $ billion), 2018-22
Table 23: Brazil inflation, 2018-22
Table 24: Brazil consumer price index (absolute), 2018-22
Table 25: Brazil exchange rate, 2018-22
Table 26: China digital advertising market value: $ million, 2017-22
Table 27: China digital advertising market category segmentation: % share, by value, 2017-2022
Table 28: China digital advertising market category segmentation: $ million, 2017-2022
Table 29: China digital advertising market geography segmentation: $ million, 2022
Table 30: China digital advertising market value forecast: $ million, 2022-27
Table 31: China size of population (million), 2018-22
Table 32: China gdp (constant 2005 prices, $ billion), 2018-22
Table 33: China gdp (current prices, $ billion), 2018-22
Table 34: China inflation, 2018-22
Table 35: China consumer price index (absolute), 2018-22
Table 36: China exchange rate, 2018-22
Table 37: India digital advertising market value: $ million, 2017-22
Table 38: India digital advertising market category segmentation: % share, by value, 2017-2022
Table 39: India digital advertising market category segmentation: $ million, 2017-2022
Table 40: India digital advertising market geography segmentation: $ million, 2022
Table 41: India digital advertising market value forecast: $ million, 2022-27
Table 42: India size of population (million), 2018-22
Table 43: India gdp (constant 2005 prices, $ billion), 2018-22
Table 44: India gdp (current prices, $ billion), 2018-22
Table 45: India inflation, 2018-22
Table 46: India consumer price index (absolute), 2018-22
Table 47: India exchange rate, 2018-22
Table 48: Mexico digital advertising market value: $ million, 2017-22
Table 49: Mexico digital advertising market category segmentation: % share, by value, 2017-2022
Table 50: Mexico digital advertising market category segmentation: $ million, 2017-2022
Table 51: Mexico digital advertising market geography segmentation: $ million, 2022
Table 52: Mexico digital advertising market value forecast: $ million, 2022-27
Table 53: Mexico size of population (million), 2018-22
Table 54: Mexico gdp (constant 2005 prices, $ billion), 2018-22
Table 55: Mexico gdp (current prices, $ billion), 2018-22
Table 56: Mexico inflation, 2018-22
Table 57: Mexico consumer price index (absolute), 2018-22
Table 58: Mexico exchange rate, 2018-22
Table 59: Alphabet Inc: key facts
Table 60: Alphabet Inc: Annual Financial Ratios
Table 61: Alphabet Inc: Key Employees
Table 62: Meta Platforms, Inc.: key facts
Table 63: Meta Platforms, Inc.: Annual Financial Ratios
Table 64: Meta Platforms, Inc.: Key Employees
Table 65: Meta Platforms, Inc.: Key Employees Continued
Table 66: Microsoft Corporation: key facts
Table 67: Microsoft Corporation: Annual Financial Ratios
Table 68: Microsoft Corporation: Key Employees
Table 69: Microsoft Corporation: Key Employees Continued
Table 70: Globo Comunicacao e Participacoes S.A.: key facts
Table 71: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 72: Globo Comunicacao e Participacoes S.A.: Key Employees Continued
Table 73: Globo Comunicacao e Participacoes S.A.: Key Employees Continued
Table 74: Alibaba Group Holding Limited: key facts
Table 75: Alibaba Group Holding Limited: Annual Financial Ratios
Table 76: Alibaba Group Holding Limited: Key Employees
Table 77: Alibaba Group Holding Limited: Key Employees Continued
Table 78: Baidu, Inc.: key facts
Table 79: Baidu, Inc.: Annual Financial Ratios
Table 80: Baidu, Inc.: Key Employees
Table 81: Beijing ByteDance Technology Co Ltd: key facts
Table 82: Beijing ByteDance Technology Co Ltd: Key Employees
Table 83: Tencent Holdings Limited: key facts
Table 84: Tencent Holdings Limited: Annual Financial Ratios
Table 85: Tencent Holdings Limited: Key Employees
Table 86: Tencent Holdings Limited: Key Employees Continued
Table 87: Flipkart Internet Pvt Ltd: key facts
Table 88: Flipkart Internet Pvt Ltd: Key Employees
Table 89: Amazon.com, Inc.: key facts
Table 90: Amazon.com, Inc.: Annual Financial Ratios

List of Figures

Figure 1: Top 5 emerging countries digital advertising industry, revenue ($m), 2018-27
Figure 2: Top 5 emerging countries digital advertising industry, revenue ($m), 2018-22
Figure 3: Top 5 emerging countries digital advertising industry forecast, revenue ($m), 2022-27
Figure 4: South Africa digital advertising market value: $ million, 2017-22
Figure 5: South Africa digital advertising market category segmentation: $ million, 2017-2022
Figure 6: South Africa digital advertising market geography segmentation: % share, by value, 2022
Figure 7: South Africa digital advertising market value forecast: $ million, 2022-27
Figure 8: Forces driving competition in the digital advertising market in South Africa, 2022
Figure 9: Drivers of buyer power in the digital advertising market in South Africa, 2022
Figure 10: Drivers of supplier power in the digital advertising market in South Africa, 2022
Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in South Africa, 2022
Figure 12: Factors influencing the threat of substitutes in the digital advertising market in South Africa, 2022
Figure 13: Drivers of degree of rivalry in the digital advertising market in South Africa, 2022
Figure 14: Brazil digital advertising market value: $ million, 2017-22
Figure 15: Brazil digital advertising market category segmentation: $ million, 2017-2022
Figure 16: Brazil digital advertising market geography segmentation: % share, by value, 2022
Figure 17: Brazil digital advertising market value forecast: $ million, 2022-27
Figure 18: Forces driving competition in the digital advertising market in Brazil, 2022
Figure 19: Drivers of buyer power in the digital advertising market in Brazil, 2022
Figure 20: Drivers of supplier power in the digital advertising market in Brazil, 2022
Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2022
Figure 22: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2022
Figure 23: Drivers of degree of rivalry in the digital advertising market in Brazil, 2022
Figure 24: China digital advertising market value: $ million, 2017-22
Figure 25: China digital advertising market category segmentation: $ million, 2017-2022
Figure 26: China digital advertising market geography segmentation: % share, by value, 2022
Figure 27: China digital advertising market value forecast: $ million, 2022-27
Figure 28: Forces driving competition in the digital advertising market in China, 2022
Figure 29: Drivers of buyer power in the digital advertising market in China, 2022
Figure 30: Drivers of supplier power in the digital advertising market in China, 2022
Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in China, 2022
Figure 32: Factors influencing the threat of substitutes in the digital advertising market in China, 2022
Figure 33: Drivers of degree of rivalry in the digital advertising market in China, 2022
Figure 34: India digital advertising market value: $ million, 2017-22
Figure 35: India digital advertising market category segmentation: $ million, 2017-2022
Figure 36: India digital advertising market geography segmentation: % share, by value, 2022
Figure 37: India digital advertising market value forecast: $ million, 2022-27
Figure 38: Forces driving competition in the digital advertising market in India, 2022
Figure 39: Drivers of buyer power in the digital advertising market in India, 2022
Figure 40: Drivers of supplier power in the digital advertising market in India, 2022
Figure 41: Factors influencing the likelihood of new entrants in the digital advertising market in India, 2022
Figure 42: Factors influencing the threat of substitutes in the digital advertising market in India, 2022
Figure 43: Drivers of degree of rivalry in the digital advertising market in India, 2022
Figure 44: Mexico digital advertising market value: $ million, 2017-22
Figure 45: Mexico digital advertising market category segmentation: $ million, 2017-2022
Figure 46: Mexico digital advertising market geography segmentation: % share, by value, 2022
Figure 47: Mexico digital advertising market value forecast: $ million, 2022-27
Figure 48: Forces driving competition in the digital advertising market in Mexico, 2022
Figure 49: Drivers of buyer power in the digital advertising market in Mexico, 2022
Figure 50: Drivers of supplier power in the digital advertising market in Mexico, 2022
Figure 51: Factors influencing the likelihood of new entrants in the digital advertising market in Mexico, 2022
Figure 52: Factors influencing the threat of substitutes in the digital advertising market in Mexico, 2022
Figure 53: Drivers of degree of rivalry in the digital advertising market in Mexico, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Alphabet Inc
Meta Platforms, Inc.
Microsoft Corporation
Globo Comunicacao e Participacoes
Alibaba Group Holding Limited
Baidu, Inc.
Beijing ByteDance Technology Co Ltd
Tencent Holdings Limited
Flipkart Internet Pvt Ltd
Amazon.com, Inc.
Mercado Latino Inc

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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