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Cough, Cold and Allergy (Hay Fever) Remedies in Denmark

Euromonitor International, March 2012, Pages: 38


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Cough, cold and allergy (hay fever) remedies grow by 3% in current terms to reach sales of DKr531 million in 2011. Sales were driven by growing numbers of people suffering from coughs and colds and increased numbers of allergy cases. However, the winter of 2011 was significantly milder than that in 2010 which resulted in slightly lower demand for cough and cold remedies. Furthermore, marketing and widening distribution were key factors driving value growth of cough, cold and allergy (hay fever)...

The Cough, Cold and Allergy (Hay Fever) Remedies in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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