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Cough, Cold and Allergy (Hay Fever) Remedies in Denmark


Description: The number of people who suffered from coughs and colds increased rapidly because of the unusual cold and snowy winter in 2010. Marketing remained the key value growth driver for cough, cold and allergy (hay fever) remedies. Manufacturers invested especially in promoting medicated confectionery such as Halls, nasal sprays such as Otrivin and Zymelin and pharyngeal preparations such as Strepsils. Widely distributed to grocery retailers, including impulse channels such as convenience stores and...

The Cough, Cold and Allergy (Hay Fever) Remedies in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Acne Treatments, Allergy Eye Care, Antihistamines/Allergy Remedies (Systemic), Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Child-Specific Cough, Cold and Allergy Remedies, Child-Specific Digestive Remedies, Child-Specific Medicated Skin Care, Cold Sore Treatments, Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Diarrhoeal Remedies, First Aid Kits, Gauze, Tape and Other Wound Care, Haemorrhoid Treatments, Hair Loss Treatments, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Medicated Confectionery, Medicated Shampoos, Motion Sickness Remedies, Nappy (Diaper) Rash Treatments, NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT, Pharyngeal Preparations, Standard Eye Care, Sticking Plasters/Adhesive Bandages, Systemic Analgesics, Topical Allergy Remedies/Antihistamines, Topical Analgesics/Anaesthetic, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Cough, Cold and Allergy (hay Fever) Remedies in Denmark
Euromonitor International
July 2011
List of Contents and Tables
Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2005-2010
Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2005-2010
Table 3 Sales of Decongestants by Category: Value 2005-2010
Table 4 Sales of Decongestants by Category: % Value Growth 2005-2010
Table 5 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2006-2010
Table 6 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2007-2010
Table 7 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2010-2015
Table 8 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2010-2015
Actavis Nordic A/S in Consumer Health (denmark)
Strategic Direction
Key Facts
Summary 1 Actavis Nordic A/S: Key Facts
Summary 2 Actavis Nordic A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Actavis Nordic A/S: Competitive Position 2010
Axellus A/S in Consumer Health (denmark)
Strategic Direction
Key Facts
Summary 4 Axellus A/S: Key Facts
Summary 5 Axellus A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Axellus A/S: Competitive Position 2010
Nycomed Danmark A/S in Consumer Health (denmark)
Strategic Direction
Key Facts
Summary 7 Nycomed Danmark A/S: Key Facts
Summary 8 Nycomed Danmark A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Nycomed Danmark A/S: Competitive Position 2010
Orifarm A/S in Consumer Health (denmark)
Strategic Direction
Key Facts
Summary 10 Orifarm A/S: Key Facts
Summary 11 Orifarm A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Orifarm A/S: Competitive Position 2010
Executive Summary
Increasing Health Problems Drive Up OTC Sales
Negative Economic Climate Increases OTC Products Consumption
Safety Concerns Slow Down Value Growth
Prices in A Downward Trend
Stagnant Sales Forecast
Key Trends and Developments
Chemists/pharmacies Continues To Dominate Consumer Health
Safety Concerns Lead To Slowdown in Sales Growth
Unit Prices Expected To Decrease
Dynamic Growth Continues in Internet Retailing
Stress-related Health Problems Increase Consumption of OTC Products
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services 2005-2010
Table 10 Life Expectancy at Birth 2005-2010
Market Data
Table 11 Sales of Consumer Health by Category: Value 2005-2010
Table 12 Sales of Consumer Health by Category: % Value Growth 2005-2010
Table 13 Consumer Health Company Shares by Value 2006-2010
Table 14 Consumer Health Brand Shares by Value 2007-2010
Table 15 Penetration of Private Label by Category 2005-2010
Table 16 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010
Table 17 Sales of Co%nsumer Health by Category and Distribution Format: % Analysis 2010
Table 18 Forecast Sales of Consumer Health by Category: Value 2010-2015
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 13 OTC Healthcare Switches 2008-2010
Definitions
Sources
Summary 14 Research Sources


Companies Mentioned Cederroth A/S Dansk Droge A/S Matas A/S Ferrosan A/S Nycomed Danmark A/S


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