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The Advertising & Marketing Market size was estimated at USD 900.75 billion in 2023, USD 962.54 billion in 2024, and is expected to grow at a CAGR of 7.12% to reach USD 1,458.61 billion by 2030.The advertising & marketing market includes solutions that help to create, communicate, and deliver promotional content to target audiences through various channels. The primary goal of these advertising and marketing platforms is to inform customers about products and services, persuade them to try or purchase those offerings, and ultimately establish brand loyalty. The advertising & marketing platforms include online advertising, traditional media channels, outdoor advertising, direct mail campaigns, event sponsorships, and public relations activities. Rising digital transformations with more people accessing information via digital devices such as smartphones, tablets, and computers are expanding the demand for advertising & marketing platforms. The growing focus among organizations toward reaching potential customers through targeted social media ads/content is expected to elevate the usage of various advertising & marketing platforms. However, privacy & security concerns with the usage of advertising & marketing platforms hamper the market growth. The growing integration of advanced technologies such as artificial intelligence and machine learning that help in analyzing consumer behavior, optimizing ad budgets, and personalizing content to improve engagement rates is expected to create opportunities for market growth. Speak directly to the analyst to clarify any post sales queries you may have.
Regional Insights
Americas represents a highly developing landscape for the advertising & marketing market characterized by steady growth in the industrial and commercial sectors with rising demand for advertisements to create awareness toward novel product development. The overgrowing penetration of smartphones, tablets, and smart devices encourages product manufacturers to launch their products over digital advertising platforms to boost sales and profitability, creating a platform for the advertising & marketing market in the Americas. Asia-Pacific region represents a growing landscape for the advertising & marketing market with the increasing usage of mobile and other digital advertising systems by various business enterprises combined with the increasing penetration of internet users. The rising presence of small and medium-sized enterprises (SMEs) with a growing focus on actively engaging, attracting, and reaching larger consumer bases through digital advertisements in the region is expected to create a platform for the advertising & marketing market in the EMEA and APAC region. According to the European Commission (EC), small and medium-sized enterprises (SMEs) are the backbone of Europe's economy, representing 99% of all European Union (EU) businesses. Around 100 million people are employed by small and medium-sized businesses (SMEs), which account for more than half of Europe's GDP and play a critical role in adding value to every economic sector.FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Advertising & Marketing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Advertising & Marketing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.Key Company Profiles
The report delves into recent significant developments in the Advertising & Marketing Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Adobe Inc., Amazon.com, Inc., Apple Inc., Bartle Bogle Hegarty, Inc. by Publicis Groupe S.A., BidVertiser, BuySellAds.com Inc., Daniel J. Edelman Holdings, Inc., Dentsu International Limited, E29 Marketing, LLC, Google LLC by Alphabet Inc., Havas SA by Vivendi SE, Mediaplus Group by Serviceplan Group SE & Co KG, Meta Platforms, Inc., Microsoft Corporation, Moburst Ltd., Mynt Agency, NextRoll, Inc., Omnicom Group Inc., One Media Group, One Media Marketing, OpenX Technologies Inc., Pinterest, Inc., Razorfish, LLC, Rheindigital GmbH, Salesforce, Inc., TBWA Worldwide Inc., The Interpublic Group of Companies, Inc., VCCP Madrid, Viola Communications, X Corp., Yahoo! Inc., and Zerotrillion.Market Segmentation & Coverage
This research report categorizes the Advertising & Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:- Type
- Content Creation and Management
- Digital Marketing
- Public Relations
- Social Media Management
- Traditional Advertising
- Application
- Automotive
- Education
- Fashion & Beauty
- Finance & Banking
- Food & Beverage
- Healthcare
- Travel & Tourism
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the Advertising & Marketing Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Advertising & Marketing Market?
- What are the technology trends and regulatory frameworks in the Advertising & Marketing Market?
- What is the market share of the leading vendors in the Advertising & Marketing Market?
- Which modes and strategic moves are suitable for entering the Advertising & Marketing Market?
With the purchase of this report at the Multi-user License or greater level, you will have access to one hour with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This will need to be used within three months of purchase.
This report also includes a complimentary Excel file with data from the report for purchasers at the Site License or greater level.
Table of Contents
1. Preface
2. Research Methodology
4. Market Overview
5. Market Insights
6. Advertising & Marketing Market, by Type
7. Advertising & Marketing Market, by Application
8. Americas Advertising & Marketing Market
9. Asia-Pacific Advertising & Marketing Market
10. Europe, Middle East & Africa Advertising & Marketing Market
11. Competitive Landscape
12. Competitive Portfolio
13. Appendix
List of Figures
List of Tables
Companies Mentioned
- Accenture PLC
- Adobe Inc.
- Amazon.com, Inc.
- Apple Inc.
- Bartle Bogle Hegarty, Inc. by Publicis Groupe S.A.
- BidVertiser
- BuySellAds.com Inc.
- Daniel J. Edelman Holdings, Inc.
- Dentsu International Limited
- E29 Marketing, LLC
- Google LLC by Alphabet Inc.
- Havas SA by Vivendi SE
- Mediaplus Group by Serviceplan Group SE & Co KG
- Meta Platforms, Inc.
- Microsoft Corporation
- Moburst Ltd.
- Mynt Agency
- NextRoll, Inc.
- Omnicom Group Inc.
- One Media Group
- One Media Marketing
- OpenX Technologies Inc.
- Pinterest, Inc.
- Razorfish, LLC
- Rheindigital GmbH
- Salesforce, Inc.
- TBWA Worldwide Inc.
- The Interpublic Group of Companies, Inc.
- VCCP Madrid
- Viola Communications
- X Corp.
- Yahoo! Inc.
- Zerotrillion
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 181 |
| Published | March 2024 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 962.54 Billion |
| Forecasted Market Value ( USD | $ 1458.61 Billion |
| Compound Annual Growth Rate | 7.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 33 |
