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Megatrends: Understanding Sustainable Consumers 2023

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    Report

  • 39 Pages
  • December 2023
  • Region: Global
  • Euromonitor International
  • ID: 5920722
Amid rising inflation, consumers are favoring affordable, sustainable solutions and adopting greener lifestyles. For businesses, it's crucial to segment consumers based on their eco-friendly traits and preferences. This report provides insights into the top five global Sustainable Consumer Types, leveraging data from the Voice of the Consumer: Sustainability Survey.

The Sustainability reports allows to hear the voice of the industry by exploring specific industry related trends, business campaigns, and attitudes and expectations for sustainability from industry leaders in 5 regions. Reports monitor the levels of sustainability adoption across countries and product categories. Reports also allows to discover where companies and brands lead in terms of a sustainable product portfolio and which ones are falling behind. Use it to learn more about consumers’ evolving attitudes, expectations and adoption of sustainability across key global markets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sustainability market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Overview
  • Meat avoiders
  • Zero wasters
  • Climate activists
  • Green spenders
  • Water savers
  • Key takeaways