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Rtds/High-Strength Premixes in India
Euromonitor International, March 2012, Pages: 47
The RTDs market is perceived by consumers as a healthier option with lower alcohol content in comparison to other categories and preferred by those who enjoy an alcoholic drink but who do not want to consume high-alcohol products. Today, young urban men and women have a different attitude towards alcohol consumption. It is consumers who prefer to drink socially rather than to get drunk. These are the main consumers of RTDs in India. Many manufacturers have entered the RTDs market but...
The RTDs/High-Strength Premixes in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTDs/High-Strength Premixes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
RTDS/HIGH-STRENGTH PREMIXES IN INDIA
Euromonitor International
March 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-2011
Table 9 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of RTDS/High-strength Premixes 2008-2011
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Bacardi-Martini India Ltd in Alcoholic Drinks (india)
Strategic Direction
Key Facts
Summary 1 Bacardi-Martini India Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Bacardi-Martini India Ltd: Competitive Position 2011
Executive Summary
Alcoholic Drinks Continue To Conquer the Recession
New Launches Attract New Customers
Fierce Activities Between Domestic and International Players
Packaging Innovations Bringing A New Look To Alcoholic Drinks
Strong Growth Forecast for Alcoholic Drinks
Key Trends and Developments
Packaging Used As Tool To Attract Aspirational Consumers
Young Adults Becoming More Prominent Consumer Base
Domestic Players Launch Premium Products To Compete With Mnc Giants
In-house Parties Driving Off-trade Sales
Key New Product Launches
Summary 3 Key New Product Developments 2010-2011
Specialist Retailers
Market Mergers and Acquisitions Activity
Summary 4 Mergers and Acquisitions Activity 2010-2011
Summary 5 Speculated Mergers and Acquisitions Activity 2011-2012
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2011
Summary 7 Central Customs Duty
Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 18 Selling Margin of a Typical Beer Brand 2011
Table 19 Selling Margin of a Typical Wine Brand 2011
Table 20 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Market Indicators
Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 22 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 23 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 26 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 30 Sales of Alcoholic Drinks by Region: Total Volume 2006-2011
Table 31 Sales of Alcoholic Drinks by Region: Total Value 2006-2011
Table 32 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2006-2011
Table 33 Sales of Alcoholic Drinks by Region: % Total Value Growth 2006-2011
Table 34 Sales of Alcoholic Drinks by Rural-Urban % Analysis 2011
Table 35 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 36 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 37 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 42 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2011-2016
Table 43 Forecast Sales of Alcoholic Drinks by Region: Total Value 2011-2016
Table 44 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2011-2016
Table 45 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 8 Research Sources
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