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Programmatic Advertising Spending Global Market Insights 2024, Analysis and Forecast to 2029, by Market Participants, Regions, Technology, Application

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    Report

  • 96 Pages
  • March 2024
  • Region: Global
  • Prof Research
  • ID: 5951035
Description Jump to:

Quick Summary:

In the ever-evolving landscape of digital marketing, programmatic advertising stands at the forefront, revolutionizing how companies target and engage with their audiences. Our comprehensive market research report delves into the dynamics of Programmatic Advertising Spending, providing in-depth analyses and future forecasts that are indispensable for making informed strategic decisions in this competitive field.

Geographically expansive and meticulously curated, this report encompasses critical data from North America to the Asia & Pacific region, offering insights into regional supply, demand, pricing strategies, and the pivotal players shaping the market. For senior executives looking to capitalize on global trends and regional nuances, understanding these facets is crucial to maintaining a competitive edge. Each segment is examined with a granular focus, revealing opportunities for tailored market penetration.

Market intelligence within the Programmatic Advertising realm is incomplete without evaluating the might and movement of its key players. Our report goes beyond mere numbers, presenting a qualitative SWOT analysis of both dominant and emerging entities, including giants like Baidu and innovative entities such as ONE by AOL. Whether you're a small medium-sized enterprise or a large conglomeration, the competitive intelligence contained within this report is tailored to inform and empower your future market strategies.

This report describes the global market size of Programmatic Advertising Spending from 2019 to 2023 and its CAGR from 2019 to 2023, and also forecasts its market size to the end of 2029 and its CAGR from 2024 to 2029.

For the geography segment; regional supply, demand, major players, and price is presented from 2019 to 2029.

This report covers the following regions:

  • North America
  • South America
  • Asia & Pacific
  • Europe
  • MEA
The key countries for each region are also included, such as the United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

For the competitor segment, the report includes global key players of Programmatic Advertising Spending as well as some smaller players.

The information for each competitor includes:

  • Company Profile
  • Business Information
  • SWOT Analysis
  • Revenue, Gross Margin and Market Share

Applications Segment:

  • Small and Medium-sized Enterprises
  • Large Enterprises

Companies Covered:

  • ONE by AOL
  • BrightRoll
  • SpotX
  • Tremor Video
  • Alibaba
  • Baidu
  • Tencent
  • Kantar Media
Base Year: 2024
Historical Data: from 2019 to 2023
Forecast Data: from 2024 to 2029


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Table of Contents

Chapter 1 Executive SummaryChapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter Four Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
5.6 COVID-19 Impact
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Programmatic Advertising Spending Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Programmatic Advertising Spending Market in North America (2019-2029)
8.1 Programmatic Advertising Spending Market Size
8.2 Programmatic Advertising Spending Market by End Use
8.3 Competition by Players/Suppliers
8.4 Programmatic Advertising Spending Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Programmatic Advertising Spending Market in South America (2019-2029)
9.1 Programmatic Advertising Spending Market Size
9.2 Programmatic Advertising Spending Market by End Use
9.3 Competition by Players/Suppliers
9.4 Programmatic Advertising Spending Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Programmatic Advertising Spending Market in Asia & Pacific (2019-2029)
10.1 Programmatic Advertising Spending Market Size
10.2 Programmatic Advertising Spending Market by End Use
10.3 Competition by Players/Suppliers
10.4 Programmatic Advertising Spending Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southeast Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Programmatic Advertising Spending Market in Europe (2019-2029)
11.1 Programmatic Advertising Spending Market Size
11.2 Programmatic Advertising Spending Market by End Use
11.3 Competition by Players/Suppliers
11.4 Programmatic Advertising Spending Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Programmatic Advertising Spending Market in MEA (2019-2029)
12.1 Programmatic Advertising Spending Market Size
12.2 Programmatic Advertising Spending Market by End Use
12.3 Competition by Players/Suppliers
12.4 Programmatic Advertising Spending Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Programmatic Advertising Spending Market (2019-2024)
13.1 Programmatic Advertising Spending Market Size
13.2 Programmatic Advertising Spending Market by End Use
13.3 Competition by Players/Suppliers
13.4 Programmatic Advertising Spending Market Size by Type
Chapter 14 Global Programmatic Advertising Spending Market Forecast (2024-2029)
14.1 Programmatic Advertising Spending Market Size Forecast
14.2 Programmatic Advertising Spending Application Forecast
14.3 Competition by Players/Suppliers
14.4 Programmatic Advertising Spending Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 ONE by AOL
15.1.1 Company Profile
15.1.2 Main Business and Programmatic Advertising Spending Information
15.1.3 SWOT Analysis of ONE by AOL
15.1.4 ONE by AOL Programmatic Advertising Spending Revenue, Gross Margin and Market Share (2019-2024)
15.2 BrightRoll
15.2.1 Company Profile
15.2.2 Main Business and Programmatic Advertising Spending Information
15.2.3 SWOT Analysis of BrightRoll
15.2.4 BrightRoll Programmatic Advertising Spending Revenue, Gross Margin and Market Share (2019-2024)
15.3 SpotX
15.3.1 Company Profile
15.3.2 Main Business and Programmatic Advertising Spending Information
15.3.3 SWOT Analysis of SpotX
15.3.4 SpotX Programmatic Advertising Spending Revenue, Gross Margin and Market Share (2019-2024)
15.4 Tremor Video
15.4.1 Company Profile
15.4.2 Main Business and Programmatic Advertising Spending Information
15.4.3 SWOT Analysis of Tremor Video
15.4.4 Tremor Video Programmatic Advertising Spending Revenue, Gross Margin and Market Share (2019-2024)
15.5 Alibaba
15.5.1 Company Profile
15.5.2 Main Business and Programmatic Advertising Spending Information
15.5.3 SWOT Analysis of Alibaba
15.5.4 Alibaba Programmatic Advertising Spending Revenue, Gross Margin and Market Share (2019-2024)
15.6 Baidu
15.6.1 Company Profile
15.6.2 Main Business and Programmatic Advertising Spending Information
15.6.3 SWOT Analysis of Baidu
15.6.4 Baidu Programmatic Advertising Spending Revenue, Gross Margin and Market Share (2019-2024)
15.7 Tencent
15.7.1 Company Profile
15.7.2 Main Business and Programmatic Advertising Spending Information
15.7.3 SWOT Analysis of Tencent
15.7.4 Tencent Programmatic Advertising Spending Revenue, Gross Margin and Market Share (2019-2024)
15.8 Kantar Media
15.8.1 Company Profile
15.8.2 Main Business and Programmatic Advertising Spending Information
15.8.3 SWOT Analysis of Kantar Media
15.8.4 Kantar Media Programmatic Advertising Spending Revenue, Gross Margin and Market Share (2019-2024)
Tables and Figures
Table Abbreviation and Acronyms
Table Research Scope of Programmatic Advertising Spending Report
Table Data Sources of Programmatic Advertising Spending Report
Table Major Assumptions of Programmatic Advertising Spending Report
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Programmatic Advertising Spending Picture
Table Programmatic Advertising Spending Classification
Table Programmatic Advertising Spending Applications
Table Drivers of Programmatic Advertising Spending Market
Table Restraints of Programmatic Advertising Spending Market
Table Opportunities of Programmatic Advertising Spending Market
Table Threats of Programmatic Advertising Spending Market
Table COVID-19 Impact For Programmatic Advertising Spending Market
Table Raw Materials Suppliers
Table Different Production Methods of Programmatic Advertising Spending
Table Cost Structure Analysis of Programmatic Advertising Spending
Table Key End Users
Table Latest News of Programmatic Advertising Spending Market
Table Merger and Acquisition
Table Planned/Future Project of Programmatic Advertising Spending Market
Table Policy of Programmatic Advertising Spending Market
Table 2019-2029 North America Programmatic Advertising Spending Market Size
Figure 2019-2029 North America Programmatic Advertising Spending Market Size and CAGR
Table 2019-2029 North America Programmatic Advertising Spending Market Size by Application
Table 2019-2024 North America Programmatic Advertising Spending Key Players Revenue
Table 2019-2024 North America Programmatic Advertising Spending Key Players Market Share
Table 2019-2029 North America Programmatic Advertising Spending Market Size by Type
Table 2019-2029 United States Programmatic Advertising Spending Market Size
Table 2019-2029 Canada Programmatic Advertising Spending Market Size
Table 2019-2029 Mexico Programmatic Advertising Spending Market Size
Table 2019-2029 South America Programmatic Advertising Spending Market Size
Figure 2019-2029 South America Programmatic Advertising Spending Market Size and CAGR
Table 2019-2029 South America Programmatic Advertising Spending Market Size by Application
Table 2019-2024 South America Programmatic Advertising Spending Key Players Revenue
Table 2019-2024 South America Programmatic Advertising Spending Key Players Market Share
Table 2019-2029 South America Programmatic Advertising Spending Market Size by Type
Table 2019-2029 Brazil Programmatic Advertising Spending Market Size
Table 2019-2029 Argentina Programmatic Advertising Spending Market Size
Table 2019-2029 Chile Programmatic Advertising Spending Market Size
Table 2019-2029 Peru Programmatic Advertising Spending Market Size
Table 2019-2029 Asia & Pacific Programmatic Advertising Spending Market Size
Figure 2019-2029 Asia & Pacific Programmatic Advertising Spending Market Size and CAGR
Table 2019-2029 Asia & Pacific Programmatic Advertising Spending Market Size by Application
Table 2019-2024 Asia & Pacific Programmatic Advertising Spending Key Players Revenue
Table 2019-2024 Asia & Pacific Programmatic Advertising Spending Key Players Market Share
Table 2019-2029 Asia & Pacific Programmatic Advertising Spending Market Size by Type
Table 2019-2029 China Programmatic Advertising Spending Market Size
Table 2019-2029 India Programmatic Advertising Spending Market Size
Table 2019-2029 Japan Programmatic Advertising Spending Market Size
Table 2019-2029 South Korea Programmatic Advertising Spending Market Size
Table 2019-2029 Southeast Asia Programmatic Advertising Spending Market Size
Table 2019-2029 Australia Programmatic Advertising Spending Market Size
Table 2019-2029 Europe Programmatic Advertising Spending Market Size
Figure 2019-2029 Europe Programmatic Advertising Spending Market Size and CAGR
Table 2019-2029 Europe Programmatic Advertising Spending Market Size by Application
Table 2019-2024 Europe Programmatic Advertising Spending Key Players Revenue
Table 2019-2024 Europe Programmatic Advertising Spending Key Players Market Share
Table 2019-2029 Europe Programmatic Advertising Spending Market Size by Type
Table 2019-2029 Germany Programmatic Advertising Spending Market Size
Table 2019-2029 France Programmatic Advertising Spending Market Size
Table 2019-2029 United Kingdom Programmatic Advertising Spending Market Size
Table 2019-2029 Italy Programmatic Advertising Spending Market Size
Table 2019-2029 Spain Programmatic Advertising Spending Market Size
Table 2019-2029 Belgium Programmatic Advertising Spending Market Size
Table 2019-2029 Netherlands Programmatic Advertising Spending Market Size
Table 2019-2029 Austria Programmatic Advertising Spending Market Size
Table 2019-2029 Poland Programmatic Advertising Spending Market Size
Table 2019-2029 Russia Programmatic Advertising Spending Market Size
Table 2019-2029 MEA Programmatic Advertising Spending Market Size
Figure 2019-2029 MEA Programmatic Advertising Spending Market Size and CAGR
Table 2019-2029 MEA Programmatic Advertising Spending Market Size by Application
Table 2019-2024 MEA Programmatic Advertising Spending Key Players Revenue
Table 2019-2024 MEA Programmatic Advertising Spending Key Players Market Share
Table 2019-2029 MEA Programmatic Advertising Spending Market Size by Type
Table 2019-2029 Egypt Programmatic Advertising Spending Market Size
Table 2019-2029 Israel Programmatic Advertising Spending Market Size
Table 2019-2029 South Africa Programmatic Advertising Spending Market Size
Table 2019-2029 Gulf Cooperation Council Countries Programmatic Advertising Spending Market Size
Table 2019-2029 Turkey Programmatic Advertising Spending Market Size
Table 2019-2024 Global Programmatic Advertising Spending Market Size by Region
Table 2019-2024 Global Programmatic Advertising Spending Market Size Share by Region
Table 2019-2024 Global Programmatic Advertising Spending Market Size by Application
Table 2019-2024 Global Programmatic Advertising Spending Market Share by Application
Table 2019-2024 Global Programmatic Advertising Spending Key Vendors Revenue
Figure 2019-2024 Global Programmatic Advertising Spending Market Size and Growth Rate
Table 2019-2024 Global Programmatic Advertising Spending Key Vendors Market Share
Table 2019-2024 Global Programmatic Advertising Spending Market Size by Type
Table 2019-2024 Global Programmatic Advertising Spending Market Share by Type
Table 2024-2029 Global Programmatic Advertising Spending Market Size by Region
Table 2024-2029 Global Programmatic Advertising Spending Market Size Share by Region
Table 2024-2029 Global Programmatic Advertising Spending Market Size by Application
Table 2024-2029 Global Programmatic Advertising Spending Market Share by Application
Table 2024-2029 Global Programmatic Advertising Spending Key Vendors Revenue
Figure 2024-2029 Global Programmatic Advertising Spending Market Size and Growth Rate
Table 2024-2029 Global Programmatic Advertising Spending Key Vendors Market Share
Table 2024-2029 Global Programmatic Advertising Spending Market Size by Type
Table 2024-2029 Programmatic Advertising Spending Global Market Share by Type

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • ONE by AOL
  • BrightRoll
  • SpotX
  • Tremor Video
  • Alibaba
  • Baidu
  • Tencent
  • Kantar Media

Methodology

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