Bottled Water in Portugal

Euromonitor International, July 2012, Pages: 43

On-trade sales of bottled water decreased by 5% in current value terms in 2011. Due to the economic crisis people are careful with their spending, especially during Q2 when the media started bombarding people with pessimistic news about the public and private debt in the country. On-trade volume sales of bottled water in Portugal accounted for just 30% of total bottled water volume sales in 2011, store-based retail continued to dominate distribution.

Euromonitor International's Bottled Water in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bottled Water market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

BOTTLED WATER IN PORTUGAL
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channel 2005-2011
Table 2 Off-trade Sales of Bottled Water by Category: Volume 2006-2011
Table 3 Off-trade Sales of Bottled Water by Category: Value 2006-2011
Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2006-2011
Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2006-2011
Table 6 Company Shares of Bottled Water by Off-trade Volume 2007-2011
Table 7 Brand Shares of Bottled Water by Off-trade Volume 2008-2011
Table 8 Company Shares of Bottled Water by Off-trade Value 2007-2011
Table 9 Brand Shares of Bottled Water by Off-trade Value 2008-2011
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Volume 2011-2016
Table 11 Forecast Off-trade Sales of Bottled Water by Category: Value 2011-2016
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2011-2016
Table 13 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2011-2016
Sociedade Agua Do Luso SA in Soft Drinks (portugal)
Strategic Direction
Key Facts
Summary 1 Sociedade Agua Do Luso SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Sociedade Agua Do Luso SA: Competitive Position 2011
Sumol+compal Distribuição SA in Soft Drinks (portugal)
Strategic Direction
Key Facts
Summary 3 Sumol+Compal Distribuição, SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Sumol+Compal Distribuição, SA: Competitive Position 2011
Unicer - Bebidas De Portugal, SA in Soft Drinks (portugal)
Strategic Direction
Key Facts
Summary 5 Unicer - Bebidas De Portugal, SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Unicer - Bebidas De Portugal, SA: Competitive Position 2011
Executive Summary
Soft Drinks Performance Takes A Negative Turn
Carbonates Showed the Weakest Performance
Private Label Continues To Benefit
Affordability by Supermarkets and Hypermarkets in Distribution
Performance Is Expected To Decline Even More Over the Forecast Period
Key Trends and Developments
Economic Situation Largely Determines Performance
Private Label Continues To Increase Its Market Share
On-trade Sales Suffer More Than Off-trade
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 30 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 31 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 32 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 33 Penetration of Private Label by Category by Value 2006-2011
Table 34 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Fountain Sales in Portugal
Trends
Sector Data
Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 44 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 46 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 48 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 50 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 7 Research Sources

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