Concentrates in Austria

New product launches in liquid concentrates focussed on freshness in 2011. Especially lemony flavours enjoyed great popularity among Austrians. Eckes-Granini Austria GmbH, for instance, launched its Yo fresh range, consisting of three types: Lemon, citrus mix and lemon with mint and lemon balm. Also Mautner Markhof Feinkost AG tapped into the trend of freshness with its newly launched Summer Splash range. With the focus on freshness, manufacturers of concentrates intend to respond to the rising...

Euromonitor International's Concentrates in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Concentrates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop. SHOW LESS READ MORE >

CONCENTRATES IN AUSTRIA
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Table 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 2 Off-trade Sales of Concentrates (as sold) by Category: Volume 2006-2011
Table 3 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Concentrates (RTD) by Category: Volume 2006-2011
Table 5 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2006-2011
Table 6 Off-trade Sales of Concentrates by Category: Value 2006-2011
Table 7 Off-trade Sales of Concentrates by Category: % Value Growth 2006-2011
Table 8 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2007-2011
Table 9 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2011
Table 10 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2007-2011
Table 11 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2011
Table 12 Company Shares of Concentrates (RTD) by Off-trade Volume 2007-2011
Table 13 Brand Shares of Concentrates (RTD) by Off-trade Volume 2008-2011
Table 14 Company Shares of Concentrates by Off-trade Value 2007-2011
Table 15 Brand Shares of Concentrates by Off-trade Value 2008-2011
Table 16 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2011-2016
Table 17 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2011-2016
Table 18 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 19 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 20 Forecast Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 21 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Executive Summary
Meagre Growth for Soft Drinks in 2011
Growing Health Awareness Causes Shift Within Soft Drinks
Coca-Cola Remains Top Dog in Soft Drinks in Austria
Discounters Lose Share To Hypermarkets
Stagnation Looms Over Austrian Soft Drinks Market
Key Trends and Developments
Naturalness on the Fast Track
Demographic Shift Shapes Austrian Soft Drinks Market
Back To the Roots Due To Economic Uncertainty
On-going Cocooning Trend Impacts Distribution of Soft Drinks
Convenience Drives Innovation
Market Data
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 27 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 29 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 31 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 32 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 33 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 34 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 36 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 37 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 38 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 39 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 40 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 41 Penetration of Private Label by Category by Value 2006-2011
Table 42 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Austria
Table 51 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 52 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 53 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 54 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 55 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 56 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 57 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 58 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources