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Bottled Water in Germany Product Image

Bottled Water in Germany

  • Published: May 2014
  • Region: Europe, Germany
  • 39 pages
  • Euromonitor International

FEATURED COMPANIES

  • Albi GmbH & Co
  • Brau & Brunnen AG
  • Coca-Cola GmbH
  • Henkell & Söhnlein
  • Pepsi-Cola GmbH
  • Rauch Fruchtsäfte GmbH
  • MORE

Bottled water consumption continues to grow in Germany due to the ongoing health and wellness trend and thus registered both positive off-trade value and volume growth in 2013. At the same time, competition in the German bottled water category is intensifying. As prices are stagnating, margins are getting smaller and major leaps in value growth and increases in volume sales can no longer be expected. Raw material and transportation costs are rising but price adjustments are difficult to...

The Bottled Water in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares READ MORE >

BOTTLED WATER IN GERMANY

May 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channel 2008-2013
Table 2 Off-trade Sales of Bottled Water by Category: Volume 2008-2013
Table 3 Off-trade Sales of Bottled Water by Category: Value 2008-2013
Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2008-2013
Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2008-2013
Table 6 Leading Flavours for Off-trade Flavoured Bottled Water: % Volume Breakdown 2008-2013
Table 7 Leading Flavours for Off-trade Functional Bottled Water: % Volume Breakdown 2008-2013
Table 8 NBO Company Shares of Off-trade Bottled Water: % Volume 2009-2013
Table 9 LBN Brand Shares of Off-trade Bottled Water: % Volume 2010-2013
Table 10 NBO Company Shares of Off-trade Bottled Water: % Value 2009-2013
Table 11 LBN Brand Shares of Off-trade Bottled Water: % Value 2010-2013
Table 12 Forecast Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 13 Forecast Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 14 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 15 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Coca-Cola GmbH in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Coca-Cola GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Coca-Cola GmbH: Competitive Position 2013
Gerolsteiner Brunnen GmbH & Co Kg in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 3 Gerolsteiner Brunnen GmbH & Co KG: Key Facts
Summary 4 Gerolsteiner Brunnen GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 5 Gerolsteiner Brunnen GmbH & Co KG: Production Statistics 2013
Competitive Positioning
Summary 6 Gerolsteiner Brunnen GmbH & Co KG: Competitive Position 2013
Executive Summary
Soft Drinks Continues To Post A Positive Performance in 2013
Slightly Bitter and Less Sweet Flavours Grow in Popularity
Manufacturers Focus Their Marketing Efforts on Specific Product Areas
Discounters Remains the Strongest Retail Channel for Soft Drinks
Overall Product Variety Will Keep Growing in Soft Drinks Amidst Stagnating Volumes
Key Trends and Developments
Juice Manufacturers and Brewers Enter Carbonates
Health Concerns Drive Sales of Low-calorie Soft Drinks and High-quality Juices
Packaging Gains in Importance in Terms of Brand Recognition
Market Data
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
Table 25 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2009-2013
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2010-2013
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2009-2013
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2010-2013
Table 32 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
Table 33 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
Table 38 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2008-2013
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2008-2013
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Appendix
Fountain Sales in Germany
Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 50 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 52 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 54 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 56 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Definitions
Sources
Summary 7 Research Sources

Following strong growth in 2004, volume sales of soft drinks declined slightly in 2004 mainly as the result of an exceptionally cold summer. In the rainy and cold month of June 2004, Germans demonstrated significantly lower demand for soft drinks compared to the hot month of June 2003.

Companies Mentioned Include:
- Coca-Cola GmbH
- Pepsi-Cola GmbH
- Gerolsteiner Brunnen GmbH & Co
- Nestlé Waters Deutschland AG
- Apollinaris & Schweppes GmbH
- Franken Brunnen GmbH & Co KG
- Danone Waters Deutschland GmbH
- Mineralbrunnen Überkingen-Teinach AG
- Vilsa-Brunnen Rodekohr GmbH & Co
- Rheinfelsquelle Hövelmann GmbH & Co KG
- Eckes-Granini GmbH & Co KG
- Hassia Mineralquellen GmbH & Co KG
- Unilever Bestfoods Deutschland GmbH
- Richard Hartinger Getränke GmbH & Co KG
- Adelholzener Alpenquellen GmbH
- Tucano Vertriebs-GmbH & Co KG
- Pfanner Getränke GmbH,Hermann
- Soda Club GmbH
- Sunny Delight BeveragesCo
- Deutsche Sisi-Werke GmbH & Co KG
- Brau & Brunnen Mineralquellen GmbH
- Sinalco International GmbH & Co KG
- Becker's Bester GmbH
- Brau & Brunnen AG
- Albi GmbH & Co
- Sportfit Fruchtsaft GmbH & Co KG
- Sinziger Mineralbrunnen GmbH
- Hans Döhle GmbH
- Stute
- Nahrungsmittelwerk GmbH & Co KG
- Union Deutsche Lebensmittelwerke GmbH
- Krings Fruchtsaft GmbH
- Mineralbrunnen RhönSprudel Egon Schindel GmbH
- Tri Top GmbH Bottled water Germany
- Rauch Fruchtsäfte GmbH
- Red Bull Deutschland GmbH
- Mineralquellen Niederlichtenau GmbH
- Blaue Quellen Mineral & Heilbrunnen AG
- Brita GmbH
- Procter & Gamble GmbH
- Rolf H Dittmeyer KG
- Henkell & Söhnlein
- Sektkellereien KG

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