Bottled Water in Germany

Euromonitor International, July 2012, Pages: 53

The increasing health-consciousness of the German population continued to be the main driver of demand for bottled water. As a result, off-trade volume sales saw growth of 2% in 2011, while off-trade value sales saw slower growth of 1%.

Euromonitor International's Bottled Water in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bottled Water market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

BOTTLED WATER IN GERMANY
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Institutional Bottled Water Sales
Table 1 Sales of Bottled Water to Institutional Channel 2006-2011
Table 2 Off-trade Sales of Bottled Water by Category: Volume 2006-2011
Table 3 Off-trade Sales of Bottled Water by Category: Value 2006-2011
Table 4 Off-trade Sales of Bottled Water by Category: % Volume Growth 2006-2011
Table 5 Off-trade Sales of Bottled Water by Category: % Value Growth 2006-2011
Table 6 Leading Flavours for Flavoured Bottled Water: % Volume Breakdown 2006-2011
Table 7 Leading Flavours for Functional Bottled Water: % Volume Breakdown 2006-2011
Table 8 Company Shares of Bottled Water by Off-trade Volume 2007-2011
Table 9 Brand Shares of Bottled Water by Off-trade Volume 2008-2011
Table 10 Company Shares of Bottled Water by Off-trade Value 2007-2011
Table 11 Brand Shares of Bottled Water by Off-trade Value 2008-2011
Table 12 Forecast Off-trade Sales of Bottled Water by Category: Volume 2011-2016
Table 13 Forecast Off-trade Sales of Bottled Water by Category: Value 2011-2016
Table 14 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2011-2016
Table 15 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2011-2016
Coca-Cola GmbH in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Coca-Cola GmbH: Key Facts
Summary 2 Coca-Cola GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Coca-Cola Deutschland GmbH: Competitive Position 2011
Danone Waters Deutschland GmbH in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 4 Danone Waters Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Danone Waters Deutschland GmbH: Competitive Position 2011
Gerolsteiner Brunnen GmbH & Co Kg in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 6 Gerolsteiner Brunnen GmbH & Co KG: Key Facts
Summary 7 Gerolsteiner Brunnen GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 8 Gerolsteiner Brunnen GmbH & Co KG: Production Statistics 2011
Competitive Positioning
Summary 9 Gerolsteiner Brunnen GmbH & Co KG: Competitive Position 2011
Mineralbrunnen Überkingen-teinach AG in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 10 Mineralbrunnen Überkingen-Teinach AG: Key Facts
Summary 11 Mineralbrunnen Überkingen-Teinach AG: Operational Indicators
Company Background
Production
Summary 12 Mineralbrunnen Überkingen-Teinach AG: Production Statistics 2011
Competitive Positioning
Summary 13 Mineralbrunnen Überkingen-Teinach AG: Competitive Position 2011
Nestlé Deutschland AG in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 14 Nestlé Deutschland AG: Key Facts
Summary 15 Nestlé Deutschland AG: Operational Indicators
Company Background
Production
Summary 16 Nestlé Deutschland AG: Production Statistics 2011
Competitive Positioning
Summary 17 Nestlé Deutschland AG: Competitive Position 2011
Executive Summary
Soft Drinks Sees Strong Performance
Health and Wellness Trend Offers Opportunities
Large Multinationals Lead Soft Drinks in Germany
Discounters Impacted by Increasing Demand for Premium Products
Slow Growth Expected
Key Trends and Developments
On-trade Demand Negatively Affected by Cocooning
Impact of the Health and Wellness Trend
Concerns Over Calorie Intake Drive Demand for Low Calorie Soft Drinks
Germans Show A Preference for Carbonated Soft Drinks
Consumer Price-consciousness Drives Demand for Private Label
Market Data
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 25 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 28 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 29 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 30 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 31 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 32 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 33 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 34 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 36 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 37 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 38 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 39 Penetration of Private Label by Category by Value 2006-2011
Table 40 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Germany
Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 50 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 52 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 54 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 56 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 18 Research Sources

Following strong growth in 2004, volume sales of soft drinks declined slightly in 2004 mainly as the result of an exceptionally cold summer. In the rainy and cold month of June 2004, Germans demonstrated significantly lower demand for soft drinks compared to the hot month of June 2003.

Companies Mentioned Include:
- Coca-Cola GmbH
- Pepsi-Cola GmbH
- Gerolsteiner Brunnen GmbH & Co
- Nestlé Waters Deutschland AG
- Apollinaris & Schweppes GmbH
- Franken Brunnen GmbH & Co KG
- Danone Waters Deutschland GmbH
- Mineralbrunnen Überkingen-Teinach AG
- Vilsa-Brunnen Rodekohr GmbH & Co
- Rheinfelsquelle Hövelmann GmbH & Co KG
- Eckes-Granini GmbH & Co KG
- Hassia Mineralquellen GmbH & Co KG
- Unilever Bestfoods Deutschland GmbH
- Richard Hartinger Getränke GmbH & Co KG
- Adelholzener Alpenquellen GmbH
- Tucano Vertriebs-GmbH & Co KG
- Pfanner Getränke GmbH,Hermann
- Soda Club GmbH
- Sunny Delight BeveragesCo
- Deutsche Sisi-Werke GmbH & Co KG
- Brau & Brunnen Mineralquellen GmbH
- Sinalco International GmbH & Co KG
- Becker's Bester GmbH
- Brau & Brunnen AG
- Albi GmbH & Co
- Sportfit Fruchtsaft GmbH & Co KG
- Sinziger Mineralbrunnen GmbH
- Hans Döhle GmbH
- Stute
- Nahrungsmittelwerk GmbH & Co KG
- Union Deutsche Lebensmittelwerke GmbH
- Krings Fruchtsaft GmbH
- Mineralbrunnen RhönSprudel Egon Schindel GmbH
- Tri Top GmbH Bottled water Germany
- Rauch Fruchtsäfte GmbH
- Red Bull Deutschland GmbH
- Mineralquellen Niederlichtenau GmbH
- Blaue Quellen Mineral & Heilbrunnen AG
- Brita GmbH
- Procter & Gamble GmbH
- Rolf H Dittmeyer KG
- Henkell & Söhnlein
- Sektkellereien KG

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