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Rtd Coffee in Vietnam
Euromonitor International, May 2010, Pages: 35
It is a tradition of Vietnamese people to have a cup of filtered ground coffee in the morning before going to work or at lunch time to provide them with energy for the afternoon ahead. However, not everyone has the time to make one themselves. Therefore, when powdered coffee was introduced to the market, it was instantly accepted by consumers as it was quick and easy to prepare yet still tasted and gave the require energy boost. Some imported brands of RTD coffee have been present in this...
The RTD Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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