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Wine in Germany

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    Report

  • 36 Pages
  • June 2023
  • Region: Germany
  • Euromonitor International
  • ID: 64442
The reopening of foodservice outlets in 2022 meant the start of recovery for the on-trade channel after two challenging years. As a result, off-trade volume sales continued the decline that recommenced in 2021, after a single year of growth in 2020, when consumers resorted to consuming wine at home.

The analyst's Wine in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WINE IN GERMANYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Pandemic rebound kicks in as on-trade channels reopen
  • Greater awareness drives interest in certified organic wines in Germany
  • Discounters continues to lead distribution in the fragmented wine category
PROSPECTS AND OPPORTUNITIES
  • Non alcoholic wine and alcohol reduction expected to gain popularity
  • Local producers set to benefit from the growth in wine tourism
  • Fortified wine expected to experience growth from inclusion in cocktails
CATEGORY DATA
  • Table 1 Sales of Wine by Category: Total Volume 2017-2022
  • Table 2 Sales of Wine by Category: Total Value 2017-2022
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 4 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
  • Table 16 GBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 17 NBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 18 LBN Brand Shares of Champagne: % Total Volume 2019-2022
  • Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
  • Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
  • Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
  • Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
  • Table 28 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 29 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
  • ALCOHOLIC DRINKS IN GERMANY
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
  • MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 32 Number of On-trade Establishments by Type 2017-2022
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
  • MARKET INDICATORS
  • Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 35 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research SOURCES