Baby Food in Italy

Baby food has suffered during the difficult economic climate of 2012. The decreased purchasing power of Italian consumers corresponds to an ulterior decline of this category, which was already suffering from the falling birth rate within the country. The popularity of breastfeeding and the pressure to prefer home-cooked baby food have also negatively affected this market. Home-cooked baby food is often perceived as healthier and safer and its costs are lower if compared to that of prepared...

Euromonitor International's Baby Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Baby Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop. SHOW LESS READ MORE >

BABY FOOD IN ITALY
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby Food by Category: Volume 2007-2012
Table 2 Sales of Baby Food by Category: Value 2007-2012
Table 3 Sales of Baby Food by Category: % Volume Growth 2007-2012
Table 4 Sales of Baby Food by Category: % Value Growth 2007-2012
Table 5 Soy-based Vs Dairy-based Special Baby Milk Formula % Breakdown 2012
Table 6 Baby Food Company Shares 2008-2012
Table 7 Baby Food Brand Shares 2009-2012
Table 8 Sales of Baby Food by Distribution Format: % Analysis 2007-2012
Table 9 Forecast Sales of Baby Food by Category: Volume 2012-2017
Table 10 Forecast Sales of Baby Food by Category: Value 2012-2017
Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2012-2017
Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2012-2017
Executive Summary
Unit Price Rises As Innovation Sustains Value Growth in 2012
Frugal Consumers Tighten Their Belts
Private Label Strengthens Its Foothold in Packaged Food
Supermarkets and Hypermarkets Hold Firm Despite Increasing Competition
Modest Growth Ahead
Key Trends and Developments
Consumers Still Feeling the Impact of the Economic Recession
Italians Prefer To Stay-at-home Due To Economic Uncertainty
Consumers Looking for Health and Wellness Despite Economic Downturn
Mid-price Brands Squeezed by Increasing Polarisation
Growth of Internet Retailing
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 18 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 21 Company Shares of Impulse and Indulgence Products 2008-2012
Table 22 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Sales of Meal Solutions by Category: Volume 2007-2012
Table 28 Sales of Meal Solutions by Category: Value 2007-2012
Table 29 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 30 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 31 Company Shares of Meal Solutions 2008-2012
Table 32 Brand Shares of Meal Solutions 2009-2012
Table 33 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 34 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 37 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 38 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 41 Company Shares of Nutrition/Staples 2008-2012
Table 42 Brand Shares of Nutrition/Staples 2009-2012
Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 47 Sales of Packaged Food by Category: Volume 2007-2012
Table 48 Sales of Packaged Food by Category: Value 2007-2012
Table 49 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 50 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 51 GBO Shares of Packaged Food 2008-2012
Table 52 NBO Shares of Packaged Food 2008-2012
Table 53 NBO Brand Shares of Packaged Food 2009-2012
Table 54 Penetration of Private Label by Category 2007-2012
Table 55 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 56 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 57 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 58 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources

Private label best performing products in 2004
Barilla continued to lead the Italian packaged food market in 2004, its value share slightly up due to a strong performance in pasta, bakery products and snack bars, including areas such as biscuits and single portion cakes. Behind Barilla came Nestlé, Granarolo and Ferrero. While Nestlé’s position remained unchanged compared to the previous year, Granarolo gained one place in 2004, at the expense of Ferrero. Granarolo’s gain followed the acquisition of Sitia Yomo, one of the leading Italian manufacturers of dairy products.

Companies Mentioned Include:
- Barilla Holding SpA
- Unilever Group
- CERPL - Consorzio Emiliano Romagnolo Produttore Latte scarl
- Parmalat Group
- Ferrero SpA
- Consorzio del Prosciutto di Parma
- Galbani SpA, Egidio
- Perfetti Van Melle Group
- Danone, Groupe
- Heinz Co, HJ
- Kraft Foods Inc
- Star - Stabilimento Alimentare SpA
- Veronesi Finanziaria SpA
- Bolton Group, The
- Lactalis, Groupe
- Bauli SpA
- Salumificio Flli Beretta SpA
- Elah Dufour Soc Alimentari Riunite Srl
- Colussi Perugia Srl
- Chocoladefabriken Lindt & Sprüngli AG
- Unichips Italia Spa
- Cesare Fiorucci SpA
- Rovagnati SpA
- Molkerei Alois Müller GmbH & Co KG
- Carapelli Firenze SpA
- Ferrarini SpA
- Kellogg Co
- CSM NV
- Círio Del Monte Group
- Ferrari Giovanni Industria Casearia SpA
- Sammontana Srl
- Pastificio Rana SpA
- Unigrana SpA
- Bonduelle Groupe SA
- Cremonini SpA
- Zanetti SpA
- Conserve Italia - Consorzio Cooperative Conserve Italia scarl
- Biraghi SpA
- Sodiaal SA (Société de Diffusion Internationale Agroalimentaire)
- Flli Saclà SpA
- De Cecco SpA
- Oetker-Gruppe
- Monini SpA
- Mars Inc
- Flli Carli SpA
- Centrale del Latte di Firenze Pistoia e Livorno SpA
- Divella, F SpA
- Azienda Agricola Flli Amadori
- Sterilgarda Alimenti SpA
- Riso Gallo SpA
- Cadbury Schweppes Plc
- Royal Numico NV
- Almaverde Bio Scarl
- SALOV - Società per Azioni Lucchese Olii e Vini SpA
- Cooperlat scarl
- Bofrost Dienstleistungs GmbH & Co KG
- Orogel Surgelati SpA
- Grupo SOS
- Loacker SpA, A
- Palmera SpA
- Cirio SpA
- Malgara Chiari & Forti SpA
- Granarolo SpA
- Leaf Italia SpA (Previously Sperlari Industrie Dolciarie Riunite)
- Gruppo Bofrost Italia SpA
- Valsoia SpA
- Luis Calvo Sanz SA (Grupo)
- Novelli, Gruppo
- La Molisana Industrie Alimentari SpA
- Ponti SpA
- Nuova Forneria SpA
- Zarpellon SpA
- Cereal Partners Worldwide
- Humana Milchunion eG
- Novartis AG
- Chiari & Forti SpA
- Procter & Gamble Co, The
- Sitia Yomo SpA
- Montedison SpA
- Minerva SpA
- Nestlé SA