The global print advertising market size reached US$ 33.4 Billion in 2022. Looking forward, the publisher expects the market to reach US$ 28.1 Billion by 2028.
Print advertising is one of the oldest and most widespread forms of media, which includes newspapers and consumer magazines. It is a creative, engaging, versatile and readily available form of advertising easily accessible to most people across the globe. In addition, it offers numerous advantages, such as in-depth analysis, coverage of events and mass circulation of quick, inexpensive, and tangible news and advertisements. As a result, it is widely preferred by advertisers worldwide.
However, the increasing penetration of high-speed internet connectivity and the introduction of digital advertisements is negatively impacting the demand for print media across the globe. As digital advertisements are relatively cheaper, easy to access, and interactive, they are gaining immense popularity among advertisers around the world. This, along with the boosting sales of smartphones, is impacting the readership of print media among the masses, as most journals and newspapers are now available in digital form. Apart from this, the coronavirus diseases (COVID-19) outbreak and the subsequent impositions of lockdown have hampered the distribution of print media, thereby declining the overall growth of the market.
2. What are the key factors driving the global print advertising market?
3. What has been the impact of COVID-19 on the global print advertising market?
4. What is the breakup of the global print advertising market based on the type?
5. What are the key regions in the global print advertising market?
Print advertising is one of the oldest and most widespread forms of media, which includes newspapers and consumer magazines. It is a creative, engaging, versatile and readily available form of advertising easily accessible to most people across the globe. In addition, it offers numerous advantages, such as in-depth analysis, coverage of events and mass circulation of quick, inexpensive, and tangible news and advertisements. As a result, it is widely preferred by advertisers worldwide.
Print Advertising Market Trends:
Despite the market's declining growth and the competition from the newer advertising media, such as internet and digital, print advertising still accounts for a significant share in the global advertising market. For instance, a large portion of the global population still subscribes to newspapers and magazines either because they are habitual of reading it or consider it a symbol of respectability for educated families. Moreover, print media is less intrusive as compared to its digital counterparts and allows readers to view the advertisements at their leisure without any time limit or interruptions.However, the increasing penetration of high-speed internet connectivity and the introduction of digital advertisements is negatively impacting the demand for print media across the globe. As digital advertisements are relatively cheaper, easy to access, and interactive, they are gaining immense popularity among advertisers around the world. This, along with the boosting sales of smartphones, is impacting the readership of print media among the masses, as most journals and newspapers are now available in digital form. Apart from this, the coronavirus diseases (COVID-19) outbreak and the subsequent impositions of lockdown have hampered the distribution of print media, thereby declining the overall growth of the market.
Key Market Segmentation:
The publisher provides an analysis of the key trends in each sub-segment of the global print advertising market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on type and industry.Breakup by Type:
- Newspaper Advertising
- Magazine Advertising
Breakup by Industry:
- Retail
- Electronics and Telecommunications
- Insurance and Finance
- Others
Breakup by Region:
- Asia Pacific
- Europe, Middle East, and Africa
- North America
- Latin America
Competitive Landscape:
The competitive landscape of the market has been analyzed in the report, along with the detailed profiles of the major players operating in the industry.Key Questions Answered in This Report
1. What was the size of the global print advertising market in 2022?2. What are the key factors driving the global print advertising market?
3. What has been the impact of COVID-19 on the global print advertising market?
4. What is the breakup of the global print advertising market based on the type?
5. What are the key regions in the global print advertising market?
Table of Contents
1 Preface2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Introduction
3.1 Overview
3.2 Executive Summary
3.3 Key Industry Trends
4 Global Advertising Market
4.1 Current and Historical Market Trends
4.2 Performance of Various Segments
4.3 Performance of Various Regions
4.4 Key Players and their Market Shares
4.5 Market Forecast
5 Global Print Advertising Market
5.1 Market Overview
5.2 Current and Historical Market Trends
5.3 Impact of COVID-19
5.4 Market Breakup by Type
5.5 Market Breakup by Region
5.5.1 Asia Pacific
5.5.1.1 Current and Historical Market Trends
5.5.1.2 Market Forecast
5.5.2 Europe, Middle East and Africa
5.5.2.1 Current and Historical Market Trends
5.5.2.2 Market Forecast
5.5.3 North America
5.5.3.1 Current and Historical Market Trends
5.5.3.2 Market Forecast
5.5.4 Latin America
5.5.4.1 Current and Historical Market Trends
5.5.4.2 Market Forecast
5.6 Newspaper Advertising
5.6.1 Advertising Revenue: Current and Historical Market Trends
5.6.2 Circulation Revenue: Current and Historical Market Trends
5.6.3 Market Breakup by Region
5.6.4 Major Newspapers: Performance by Readership
5.6.5 Market Forecast
5.7 Magazine Advertising
5.7.1 Advertising Revenue: Current and Historical Market Trends
5.7.2 Circulation Revenue: Current and Historical Market Trends
5.7.3 Market Breakup by Region
5.7.4 Major Magazines: Performance by Readership
5.7.5 Market Forecast
5.8 Market Breakup by Industry
5.8.1 Retail
5.8.1.1 Current and Historical Market Trends
5.8.1.2 Market Forecast
5.8.2 Electronics and Telecommunications
5.8.2.1 Current and Historical Market Trends
5.8.2.2 Market Forecast
5.8.3 Insurance and Finance
5.8.3.1 Current and Historical Market Trends
5.8.3.2 Market Forecast
5.8.4 Others
5.8.4.1 Current and Historical Market Trends
5.8.4.2 Market Forecast
5.9 Market Forecast
5.10 Print Advertising Pricing Models
5.11 SWOT Analysis
5.11.1 Overview
5.11.2 Strengths
5.11.3 Weaknesses
5.11.4 Opportunities
5.11.5 Threats
5.12 Value Chain Analysis
5.12.1 Research
5.12.2 Content Development
5.12.3 Advertising Agencies
5.12.4 Print Advertising Media
5.12.5 Audience
5.13 Porters Five Forces Analysis
5.13.1 Bargaining Power of Suppliers
5.13.2 Bargaining Power of Buyers
5.13.3 Threat of Substitutes
5.13.4 Competitive Rivalry
5.13.5 Threat of New Entrants
5.14 Key Challenges
6 Global Print Advertising Market: Competitive Landscape
6.1 Market Structure
6.2 Profiles of Leading Players
List of Figures
Figure 1: Global: Print Advertising Market: Major Drivers and Challenges
Figure 2: Global: Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Advertising Market: Breakup by Segment (in %), 2022
Figure 4: Global: Advertising Market: Regional Breakup by Value (in Billion US$), 2017 and 2022
Figure 5: Global: Advertising Market: Regional Breakup (in %), 2022
Figure 6: Global: Advertising Market: Share of Key Players (in %)
Figure 7: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 8: Global: Advertising Market Forecast: Breakup by Segment (in %), 2028
Figure 9: Global: Advertising Market Forecast: Regional Breakup (in %), 2028
Figure 10: Global: Print Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 11: Global: Print Advertising Market: Breakup by Segment (in %), 2017-2022
Figure 12: Global: Print Advertising Market: Value Breakup by Region (in %), 2023 and 2028
Figure 13: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2023-2028
Figure 14: Asia Pacific: Print Advertising Market: Sales Value (in Billion US$), 2017 and 2022
Figure 15: Asia Pacific: Print Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 16: EMEA: Print Advertising Market: Sales Value (in Billion US$), 2017 and 2022
Figure 17: EMEA: Print Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 18: North America: Print Advertising Market: Sales Value (in Billion US$), 2017 and 2022
Figure 19: North America: Print Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 20: Latin America: Print Advertising Market: Sales Value (in Billion US$), 2017 and 2022
Figure 21: Latin America: Print Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 22: Global: Print (Newspaper) Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 23: Global: Circulation Revenue of Newspapers (in Billion US$)
Figure 24: Global: Print (Newspaper) Advertising Market: Value Breakup by Region (in %), 2022
Figure 25: Global: Print (Newspaper) Advertising Market: Top Newspapers by Circulation (in 000)
Figure 26: Global: Print (Newspaper) Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 27: Global: Print (Magazine) Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 28: Global: Circulation Revenue of Magazines (in Billion US$)
Figure 29: Global: Print (Magazine) Advertising Market: Value Breakup by Region (in %), 2022
Figure 30: Global: Print (Magazine) Advertising Market: Top Magazines by Readership (in Million)
Figure 31: Global: Print (Magazine) Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 32: Global: Print Advertising Market: Breakup by Industry (in %), 2022
Figure 33: Global: Print Advertising (Retail) Market: Sales Value (in Billion US$), 2017 and 2022
Figure 34: Global: Print Advertising (Retail) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 35: Global: Print Advertising (Electronics and Telecommunications) Market: Sales Value (in Billion US$), 2017 and 2022
Figure 36: Global: Print Advertising (Electronics and Telecommunications) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 37: Global: Print Advertising (Insurance and Finance) Market: Sales Value (in Billion US$), 2017 and 2022
Figure 38: Global: Print Advertising (Insurance and Finance) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 39: Global: Print Advertising (Other Industries) Market: Sales Value (in Billion US$), 2017 and 2022
Figure 40: Global: Print Advertising (Other Industries) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 41: Global: Print Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 42: Global: Print Advertising Industry: SWOT Analysis
Figure 43: Global: Print Advertising Industry: Value Chain Analysis
Figure 44: Global: Print Advertising Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: Global: Advertising Market: Performance of Various Segments, (in Billion US$), 2017-2022
Table 2: Global: Advertising Market Forecast: Breakup by Segment (in Billion US$), 2023-2028
Table 3: Global: Advertising Market Forecast: Breakup by Region (in Billion US$), 2023-2028
Table 4: Global: Advertising Market Forecast: Breakup by Industry (in Billion US$), 2023-2028
Table 5: Global: Print Advertising Market Forecast: Breakup by Type (in Billion US$), 2023-2028
Table 6: Global: Print Advertising Market Forecast: Breakup by Region (in Billion US$), 2023-2028
Table 7: Global: Print Advertising Market Forecast: Breakup by Industry (in Billion US$), 2023-2028
Table 8: Global: Print Advertising Market: Competitive Structure
Methodology
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