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Cross-Platform & Mobile Advertising Market by Solutions & Advertising - Worldwide Market Forecasts and Analysis (2013 - 2018) - Product Image Special Offer Sale Banner

Cross-Platform & Mobile Advertising Market by Solutions & Advertising - Worldwide Market Forecasts and Analysis (2013 - 2018)

  • ID: 2669957
  • October 2013
  • Region: Global
  • 234 Pages
  • Markets and Markets
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FEATURED COMPANIES

  • 4info
  • Apple
  • Google
  • Microsoft
  • Nokia
  • Telenav
  • MORE

'Cross-Platform & Mobile Advertising Market by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App) - Worldwide Market Forecasts and Analysis (2013 - 2018)'

The consumption of mobile media and the integration of cross device platforms continues to grow at a phenomenal rate due to the rapid adoption of mobile and other devices. The next level of advertising is cross-platform advertising that targets audiences on their desktops and follows them to their smartphones, tablets, and other mobile devices.

The market for mobile advertising and cross-platform advertising is doubling Year–on-Year (Y-O-Y) and growth in smartphone usage is expected to drive this market in the coming years. This report outlines the global spending on mobile as well as cross-platform advertising's (ads) revenue distribution pattern. The report also provides a complete analysis of all vendors within the mobile advertising and cross-platform advertising ecosystem.

The major players include Google, Millennial Media, Apple, Jumptap, Yahoo, Microsoft, Mojiva, InMobi, Tapad, and Drawbridge. Some of READ MORE >

FEATURED COMPANIES

  • 4info
  • Apple
  • Google
  • Microsoft
  • Nokia
  • Telenav
  • MORE

1 Introduction
1.1 Research Overview
1.1.1 Purpose And Scope
1.1.2 Report Description
1.1.3 Key Take-Aways
1.2 Research Methodology
1.2.1 Secondary And Primary Research
1.2.2 Data Triangulation And Forecasting
1.2.3 Forecast Assumptions
1.3 Market Overview
1.3.1 Markets Covered
1.3.2 Segment Definitions
1.3.3 Industry Trends

2 Executive Summary
2.1 Abstract
2.2 Overall Market Size

3 Market Ecosystem And Dynamics
3.1 Market Ecosystem
3.1.1 Value Chain
3.2 Market Dynamics
3.2.1 Drivers
3.2.1.1 Emergence Of Advanced Mobile Internet Devices
3.2.1.2 Advancement Of Network Technologies
3.2.1.3 Multiple Advertising Platforms
3.2.1.4 Increase In The Usage Of Mobile Web
3.2.1.5 Growing Trend Of Mobile Applications
3.2.2 Restraints And Challenges
3.2.2.1 Heavy Investments In New Methods And Innovative Solutions
3.2.2.2 Complexity In Cross-Platform Advertising
3.2.2.3 Location And Privacy Issue
3.2.3 Opportunities
3.2.3.1 Customers' Acceptance
3.2.3.2 Emergence Of Mobile Proximity Marketing
3.2.4 Time-Impact Analysis Of Dynamics

4 Market Size And Forecast, By Advertising Platform
4.1 Introduction
4.2 Market Size And Forecast
4.3 Mobile Advertising Platform
4.3.1 Overview
4.3.2 Market Size And Forecast
4.4 Cross-Platform Advertising
4.4.1 Overview
4.4.2 Market Size And Forecast

5 Market Size And Forecast, By Solutions
5.1 Introduction
5.2 Market Size And Forecast
5.3 Advertisement Campaign Solutions
5.3.1 Overview
5.3.2 Market Size And Forecast
5.4 Content Delivery Solutions
5.4.1 Overview
5.4.2 Market Size And Forecast
5.5 Integrated Solutions
5.5.1 Overview
5.5.2 Market Size And Forecast
5.6 Reporting And Analytics Solutions
5.6.1 Overview
5.6.2 Market Size And Forecast
5.7 Mobile Proximity Solutions
5.7.1 Overview
5.7.2 Market Size And Forecast
5.8 Other Solutions
5.8.1 Overview
5.8.2 Market Size And Forecast

6 Market Size And Forecasts, By Services
6.1 Introduction
6.2 Market Size And Forecast
6.3 Integration Services
6.3.1 Overview
6.3.2 Market Size And Forecast
6.4 Consulting Services
6.4.1 Overview
6.4.2 Market Size And Forecast

7 Market Size And Forecast, By Devices
7.1 Introduction
7.2 Market Size And Forecast
7.3 Feature Phones
7.3.1 Overview
7.3.2 Market Size And Forecast
7.4 Smartphones
7.4.1 Overview
7.4.2 Market Size And Forecast
7.5 Tablets
7.5.1 Overview
7.5.2 Market Size And Forecast
7.6 Pcs, Laptops, And Notebooks
7.6.1 Overview
7.6.2 Market Size And Forecast
7.7 Smart Tv
7.7.1 Overview
7.7.2 Market Size And Overview
7.8 Other Devices
7.8.1 Overview
7.8.2 Market Size And Forecast

8 Market Size And Forecasts, By Type Of Advertising
8.1 Introduction
8.2 Market Size And Forecast
8.3 Search Advertising
8.3.1 Overview
8.3.2 Market Size And Forecast
8.4 SMS/MMS/P2P Messaging Advertising
8.4.1 Overview
8.4.2 Market Size And Forecast
8.5 Rich Media (Video Advertising) And Display Advertising
8.5.1 Overview
8.5.2 Market Size And Forecast
8.6 Voice SMS Or Outbound Dialer And Audio Advertising
8.6.1 Overview
8.6.2 Market Size And Forecast
8.7 Mobile Digital Coupons Advertising
8.7.1 Overview
8.7.2 Market Size And Forecast
8.8 In-App Advertising
8.8.1 Overview
8.8.2 Market Size And Forecast

9 Market Size And Forecast, By Organization Size
9.1 Introduction
9.2 Market Size And Forecast
9.3 Small And Medium-Scale Businesses (SMB)
9.3.1 Overview
9.3.2 Market Size And Forecast
9.4 Enterprises
9.4.1 Overview
9.4.2 Market Size And Forecast

10 Market Size And Forecast By Verticals
10.1 Introduction
10.2 Market Size And Forecast
10.3 Consumer Goods, Retail, And Restaurants
10.3.1 Overview
10.3.2 Market Size And Forecast
10.4 Telecom And IT
10.4.1 Overview
10.4.2 Market Size And Forecast
10.5 Banking, Financial Services, And Insurance (BFSI)
10.5.1 Overview
10.5.2 Market Size And Forecast
10.6 Media And Entertainment
10.6.1 Overview
10.6.2 Market Size And Forecast
10.7 Travel, Transportation, And Logistics
10.7.1 Overview
10.7.2 Market Size And Forecast
10.8 Supply Chain And Manufacturing
10.8.1 Overview
10.8.2 Market Size And Forecast
10.9 Healthcare
10.9.1 Overview
10.9.2 Market Size And Forecast
10.10 Energy, Power, And Utilities
10.10.1 Overview
10.10.2 Market Size And Forecast
10.11 Academia And Government
10.11.1 Overview
10.11.2 Market Size And Forecast
10.12 Others
10.12.1 Overview
10.12.2 Market Size And Forecast

11 Market Size And Segmentation, By Geography
11.1 Introduction
11.1.1 Parfait Charts
11.1.2 Regional Market Lifecycle
11.2 North America (NA)
11.2.1 Overview
11.2.2 Market Size And Forecast
11.3 Europe (EU)
11.3.1 Overview
11.3.2 Market Size And Forecast
11.4 Asia Pacific (APAC)
11.4.1 Overview
11.4.2 Market Size And Forecast
11.5 Middle East And Africa (MEA)
11.5.1 Overview
11.5.2 Market Size And Forecast
11.6 Latin America (LA)
11.6.1 Overview
11.6.2 Market Size And Forecast
11.6.3 Market Size And Forecast

12 Market Analysis, Trends And Insights
12.1 Market Evolution
12.2 Market Uptake
12.3 Trends And Roadmaps
12.3.1 Adoption Roadmaps
12.4 Market Opportunity Analysis
12.4.1 Opportunity Plots

13 Competitive Landscape
13.1 Venture Capital (VC) Funding Analysis
13.2 Mergers And Acquisitions (M&A)
13.3 Social Reach

14 Company Profiles (Mnm View, Overview, Products & Services, Financials, Swot Analysis And Strategy & Analyst Insights)*
14.1 4info
14.2 Amobee
14.3 AOL
14.4 Apple
14.5 Drawbridge
14.6 Facebook
14.7 Google
14.8 Inmobi
14.9 Jumptap
14.10 Millennial Media
14.11 Microsoft
14.12 Mojiva
14.13 Nokia
14.14 Rhythm
14.15 Tapad
14.16 Telenav
14.17 Valueclick
14.18 Yahoo!
*Details On Marketsandmarkets View, Overview, Products & Services, Financials, Swot Analysis And Strategy & Analyst Insights Might Not Be Captured In Case Of Unlisted Companies.

List Of Tables (103 Tables)

Table 1 Cross-Platform And Mobile Advertising: Market Size,By Region, 2013 – 2018 ($Billion)
Table 2 Market Size, By Advertising Platform, 2013 – 2018 ($Billion)
Table 3 Mobile Advertising: Market Size By Region, 2013 – 2018, ($Billion)
Table 4 Market Size By Region, 2013 – 2018 ($Billion)
Table 5 Market Size, By Solutions, 2013 – 2018 ($Billion)
Table 6 Solutions Market Size, By Region, 2013 – 2018 ($Billion)
Table 7 Solutions Market, By Industry, 2013 – 2018 ($Billion)
Table 8 Advertisement Campaign Solutions Market Size, By Industry, 2013 – 2018 ($Million)
Table 9 Content Delivery Solutions Market Size, By Industry, 2013 – 2018 ($Million)
Table 10 Integrated Solutions Market Size, By Industry, 2013 – 2018 ($Million)
Table 11 Reporting And Analytics Solutions Market Size, By Industry, 2013 – 2018 ($Million)
Table 12 Mobile Proximity Solutions Market Size, By Industry, 2013 – 2018 ($Million)
Table 13 Other Solutions Market Size, By Industry, 2013 – 2018 ($Million)
Table 14 Cross-Platform And Mobile Advertising: Market Size, By Services, 2013 – 2018 ($Billion)
Table 15 Services Market Size, By Region, 2013 – 2018 ($Billion)
Table 16 Integration Services Market Size, By Region, 2013 – 2018 ($Million)
Table 17 Consulting Services Market Size, By Region, 2013 – 2018 ($Million)
Table 18 Cross-Platform And Mobile Advertising: Market Size, By Devices, 2013 – 2018 ($Billion)
Table 19 Feature Phone Market Size, By Region, 2013 – 2018 ($Million)
Table 20 Smartphone Market Size, By Region, 2013 – 2018 ($Million)
Table 21 Tablet Market Size, By Region, 2013 – 2018 ($Million)
Table 22 Pcs, Laptops, And Notebooks Market Size, By Region, 2013 – 2018 ($Billion)
Table 23 Smart Tv Market Size, By Region, 2013 – 2018 ($Million)
Table 24 Other Devices Market Size, By Region, 2013 – 2018 ($Million)
Table 25 Cross-Platform And Mobile Advertising: Market Size, By Advertising Type, 2013 – 2018 ($Billion)
Table 26 Search Advertising Market Size, By Region, 2013 – 2018 ($Million)
Table 27 SMS/MMS/P2P Messaging Advertising Market Size, By Region, 2013 – 2018 ($Million)
Table 28 Rich Media (Video Advertising) And Display Advertising Market Size, By Region, 2013 – 2018 ($Million)
Table 29 Voice SMS Or Outbound Dialer And Audio Advertising Market Size, By Region, 2013 – 2018 ($Million)
Table 30 Mobile Digital Coupons Advertising Market Size, By Region, 2013 – 2018 ($Million)
Table 31 In-App Advertising Market Size, By Region, 2013 – 2018 ($Million)
Table 32 Market Size, By Organization Size, 2013 – 2018 ($Billion)
Table 33 SMBS Market Size, By Region, 2013 – 2018 ($Million)
Table 34 Enterprises Market Size, By Region, 2013 – 2018 ($Million)
Table 35 Cross-Platform And Mobile Advertising Market Size, By Industry, 2013 – 2018 ($Billion)
Table 36 Consumer Goods, Retail And Restaurants Market Size, By Region, 2013 – 2018 ($Million)
Table 37 Consumer Goods, Retail, And Restaurants Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 38 Telecom And It Market, By Region, 2013 – 2018 ($Million)
Table 39 Telecom And It Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 40 BFSI Market Size, By Region, 2013 – 2018 ($Million)
Table 41 BFSI Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 42 Cross-Platform And Mobile Advertising: Media And Entertainment Market Size, By Region, 2013 – 2018 ($Million)
Table 43 Media And Entertainment Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 44 Travel, Transportation, And Logistics Market Size, By Region, 2013 – 2018 ($Million)
Table 45 Travel, Transportation, And Logistics Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 46 Supply Chain And Manufacturing Market Size, By Region, 2013 – 2018 ($Million)
Table 47 Supply Chain And Manufacturing Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 48 Healthcare Market Size, By Region, 2013 – 2018 ($Million)
Table 49 Healthcare Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 50 Energy, Power, And Utilities Market Size, By Region, 2013 – 2018 ($Million)
Table 51 Energy, Power, And Utilities Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 52 Academia And Government Market Size, By Region, 2013 – 2018 ($Million)
Table 53Academia And Government Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 54 Cross-Platform And Mobile Advertising: Others Market Size, By Region, 2013 – 2018 ($Million)
Table 55 Others Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 56 North America Market Size, By Solutions, 2013 – 2018 ($Million)
Table 57 North America Market Size, By Services, 2013 – 2018 ($Million)
Table 58 North America Market Size, By Platform, 2013 – 2018 ($Million)
Table 59 North America Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 60 Europe Market Size, By Solutions, 2013 – 2018 ($Million)
Table 61 Europe, Market Size, By Services, 2013 – 2018 ($Million)
Table 62 Europe Market Size, By Platform, 2013 – 2018 ($Million)
Table 63 Europe Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 64 Cross-Platform And Mobile Advertising: APAC Market Size, By Solutions, 2013 – 2018 ($Million)
Table 65 APAC Market Size, By Services, 2013 – 2018 ($Million)
Table 66 APAC Market Size, By Platform, 2013 – 2018 ($Million)
Table 67 APAC Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 68 Cross-Platform And Mobile Advertising: MEA Market Size, By Solutions, 2013 – 2018 ($Million)
Table 69 MEA Market Size, By Services, 2013 – 2018 ($Million)
Table 70 MEA Market Size, By Platform, 2013 – 2018 ($Million)
Table 71 MEA Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 72 Latin America Market Size, By Solutions, 2013 – 2018 ($Million)
Table 73 Latin America Market Size, By Services, 2013 – 2018 ($Million)
Table 74 Latin America Market Size, By Platform, 2013 – 2018 ($Million)
Table 75 Latin America Market Size, By Advertising Type, 2013 – 2018 ($Million)
Table 76 AOL: Revenue, 2011 – 2012 ($Million)
Table 77 AOL: Revenue, By Segments, 2011 – 2012 ($Million)
Table 78 AOL: Revenue, By Regions, 2011 – 2012 ($Million)
Table 79 Apple: Revenue, 2011 – 2012 ($Million)
Table 80 Apple: Revenue, By Segments, 2011 – 2012 ($Million)
Table 81 Apple: Revenue, By Regions , 2011 – 2012 ($Million)
Table 82 Facebook: Revenue, 2011 – 2012 ($Million)
Table 83 Facebook: Revenue, By Segments, 2011 – 2012 ($Million)
Table 84 Facebook: Revenue, By Regions, 2011 – 2012 ($Million)
Table 85 Google: Revenue, 2011 – 2012 ($Million)
Table 86 Google: Revenue, By Segments, 2011 – 2012 ($Million)
Table 87 Google: Revenue, By Regions, 2011 – 2012 ($Million)
Table 88 Millennial Media: Revenue, 2011 – 2012 ($Million)
Table 89 Millennial Media: Revenue, By Regions, 2011 – 2012 ($Million)
Table 90 Microsoft: Revenue, 2012 – 2013 ($Million)
Table 91 Microsoft: Revenue, By Segments, 2011 – 2012 ($Million)
Table 92 Microsoft: Revenue, By Regions, 2011 – 2012 ($Million)
Table 93 Nokia: Revenue, 2011 – 2012 ($Million)
Table 94 Nokia: Revenue, By Segments, 2011 – 2012 ($Million)
Table 95 Nokia: Revenue, By Regions, 2011 – 2012 ($Million)
Table 96 Telenav: Revenue, 2011 – 2012 ($Million)
Table 97 Telenav: Revenue, By Segments, 2011 – 2012 ($Million)
Table 98 Valueclick: Revenue, 2011 – 2012 ($Million)
Table 99 Valueclick: Revenue, By Segments, 2011 – 2012 ($Million)
Table 100 Valueclick: Revenue, By Segments, 2011 – 2012 ($Million)
Table 101 Yahoo: Revenue, 2011 – 2012 ($Million)
Table 102 Yahoo: Revenue, By Segments, 2011 – 2012 ($Million)
Table 103 Yahoo: Revenue, By Segments, 2011 – 2012 ($Million)

List Of Figures (37 Figures)

Figure 1 Data Triangulation, Top-Down And Bottom-Up Approach
Figure 2 Market Segment Definition
Figure 3 Cross-Platform And Mobile Advertising: Market Size, By Region, 2013 – 2018 ($Billion)
Figure 4 Cross-Platform And Mobile Advertising Value Chain
Figure 5 Cross-Platform And Mobile Advertising: Time-Impact Analysis Of Dynamics
Figure 6 Cross-Platform And Mobile Advertising Market Size, By Advertising Platform, 2013 – 2018 ($Billion)
Figure 7 Mobile Advertising Market Size, 2013 – 2018 ($Billion)
Figure 8 Cross-Platform Advertising Market Size, 2013 – 2018 ($Billion)
Figure 9 Cross-Platform And Mobile Advertising Market, By Solutions, 2013 – 2018 (Y-O-Y %)
Figure 10 Cross-Platform And Mobile Advertising Market, By Services, 2013 – 2018 (Y-O-Y %)
Figure 11 Cross-Platform And Mobile Advertising Market By Devices, 2013 – 2018 (Y-O-Y %)
Figure 12 Cross-Platform And Mobile Advertising Market, By Advertising Type, 2013 – 2018 (Y-O-Y %)
Figure 13 Cross-Platform And Mobile Advertising Market, By Industry, 2013 – 2018 (Y-O-Y %)
Figure 14 Region-Wise Cross-Platform And Mobile Advertising Market
Figure 15 Regional Market Lifecycle
Figure 16 Cross-Platform And Mobile Advertising Evolution
Figure 17 Cross-Platform And Mobile Advertising Vertical-Wise Market Uptake
Figure 18 Cross-Platform And Mobile Advertising Adoption Roadmaps
Figure 19 Cross-Platform And Mobile Advertising Opportunity Plot
Figure 20 4info: SWOT Analysis
Figure 21 Amobee: SWOT Analysis
Figure 22 AOL: SWOT Analysis
Figure 23 Apple: SWOT Analysis
Figure 24 Drawbridge: SWOT Analysis
Figure 25 Facebook: SWOT Analysis
Figure 26 Google: SWOT Analysis
Figure 27 Inmobi: SWOT Analysis
Figure 28 Jumptap: SWOT Analysis
Figure 29 Millennial Media: SWOT Analysis
Figure 30 Microsoft : SWOT Analysis
Figure 31 Mojiva: SWOT Analysis
Figure 32 Nokia: SWOT Analysis
Figure 33 Rhythm: SWOT Analysis
Figure 34 Tapad: SWOT Analysis
Figure 35 Telenav: SWOT Analysis
Figure 36 Valueclick: SWOT Analysis
Figure 37 Yahoo: SWOT Analysis

FEATURED COMPANIES

  • 4info
  • Apple
  • Google
  • Microsoft
  • Nokia
  • Telenav
  • MORE

This report forecasts the global cross-platform and mobile advertising market will grow from $15.13 billion in 2013 to $76.57 billion in 2018 at a Compound Annual Growth Rate (CAGR) of 38.3% from 2013 to 2018. Cross-platform and mobile advertising is a form of interactive advertising that emerged as one of the most important forms of advertising in the digital marketing age. Cross-platform advertising and mobile advertising are two different concepts. Today, mobile advertising is one of the fastest growing markets due to the universal presence of smartphones and the evolution of online advertisement on mobile devices. Cross-platform advertising is an emerging concept and is the buzz word in digital marketing. People are depending on multiscreens for online shopping - most of them are spending their media time on computers, laptops, smartphones, tablets, and smart Televisions (TVs). All these consumer behaviors create opportunities for cross-platform advertising. It helps advertisers to retarget their customers on multiple devices through similar advertisements.

The cross-platform and mobile advertisement market consists of various solutions such as advertisement campaigns, content delivery, integrated solutions, reporting and analytics solutions, and mobile proximity solutions. These solutions play an important role to offer various types of advertising such as search advertising, Short Message Service (SMS)/Multimedia Messaging Service (MMS)/Peer-to-Peer (P2P) messaging advertising, rich media (video advertising) and display advertising, voice SMS or outbound dialer and audio advertising, and in-app advertising. These advertisements help marketers, advertisers, and publishers to target their consumers at any time from any location. Consumers prefer these types of advertisings because these mediums are more specific, personal, and target oriented that give positive results for ad campaigns.

The cross-platform and mobile advertising market is growing rapidly because of the development of wireless technologies, wireless devices, and smart devices for communication, entertainment, information, and shopping. The consumer goods, retail, and restaurants sector is implementing cross-platform and mobile advertising solutions in their marketing strategy to engage their customers more on their personal as well as other mobile devices. Initially, they target their customers on personal devices and then again they retarget them on personal computers (PCs), laptops, and smart TVs through cross-platform advertising. Besides consumer goods, retail, and restaurants vertical, this market also has huge growth potential in telecom and information technology (IT), banking, financial services, and insurance (BFSI), media and entertainment, travel, transportation, and logistics, supply chain and manufacturing, healthcare, energy, power, and utilities, and academia and government verticals.

- 4info
- Amobee
- AOL
- Apple
- Drawbridge
- Facebook
- Google
- Inmobi
- Jumptap
- Millennial Media
- Microsoft
- Mojiva
- Nokia
- Rhythm
- Tapad
- Telenav
- Valueclick
- Yahoo!

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