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Japan Mobile Internet Device (MID) Market Forecast 2008-2012
Research On Asia, Group, Inc., Nov 2008, Pages: 48
Japan MID Market to Reach 5.3 Million Units by 2012
This report projects that the Japanese Mobile Internet Device (MID) market will reach 0.6 million in 2008 and grow to 5.3 million by 2012. The combined market of smartphone and MID will surpass 18 million by 2012, occupying around 40% of the entire handset market in Japan. In 2007, smartphones increased notably in the Japanese mobile market, and at the same time Ultra Mobile PC (UMPC)-type handsets were introduced. The emergence of new types of handsets in the saturated mobile market of Japan means that the mobile operators are focusing on meeting user needs by developing differentiated handsets, rather than exploring new markets, says Steve Lee, Chief Consultant.
The concept of MID is defined in this report according to five conditions, which are Mobility, Always-On, Embedded 3G+, Display Size, and Full Browsing. This report emphasizes that in order to offer mobility while being differentiated from Fixed Wireless Access (FWA), MIDs have to be embedded with 3G+ cellular chip. When mobile WiMAX is vitalized, MID products that cover voice services based on VoIP and offer mobile broadband might hit the market.
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