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Global Mobile Ad Spending Market 2012-2016 - Product Image

Global Mobile Ad Spending Market 2012-2016

  • ID: 2574160
  • July 2013
  • Region: Global
  • 58 Pages
  • TechNavio

FEATURED COMPANIES

  • Apple Inc.
  • Facebook Inc.
  • Google Inc.
  • Millenial Media Inc.
  • Pandora Media Inc.
  • Twitter Inc.
  • MORE

The analysts forecast the Global Mobile Ad Spending market to grow at a CAGR of 44.67 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing number of smartphone users. The Global Mobile Ad Spending market has also been witnessing an increase in in-app advertising. However, increasing privacy issues could pose a challenge to the growth of this market.

The report, the Global Mobile Ad Spending Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in North America, Asia Pacific, Western Europe, and the Rest of the World; it also covers the Global Mobile Ad Spending market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this space include Apple Inc., Facebook Inc., Google Inc., and Pandora Media Inc.

The other vendors mentioned in the report are Millenial Media Inc. and Twitter Inc.

Key questions answered in this report:
- What will the market size be in 2015 and at what will be the growth rate?
- What are key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by key vendors?
- What are the strengths and weaknesses of each of these key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details provided within the report.

FEATURED COMPANIES

  • Apple Inc.
  • Facebook Inc.
  • Google Inc.
  • Millenial Media Inc.
  • Pandora Media Inc.
  • Twitter Inc.
  • MORE

01. Executive Summary
02. List of Abbreviations
03. Introduction
04. Market Research Methodology
Market Research Process
Research Design
Research Methodology
05. Scope of the Report
Market Overview
Product Offerings
06. Market Landscape
06.1 Global Mobile Ad Spending Market
Market Size and Forecast
06.2 Global Mobile Ad Spending Market vs. Other Online Ad Spending market
Market Size and Forecast
07. Market Segmentation
07.1 Segmentation by Industries
07.2 Segmentation by Ad Formats
07.3 Segmentation by Platform
07.4 Five Forces Analysis
08. Geographical Segmentation
08.1 Mobile Ad Spending market vs. Other Online Ad Spending in North America (percentage)
08.2 Mobile Ad Spending market vs. Other Online Ad Spending in APAC (percentage)
08.3 Mobile Ad Spending market vs. Other Online Ad Spending in Western Europe (percentage)
08.4 Mobile Ad Spending market vs. Other Online Ad Spending in ROW (percentage)
09. Key Leading Countries
USA
Japan
UK
10. Vendor Landscape
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Key Vendor Analysis
17.1 Apple Inc.
Business Overview
Key Information
SWOT Analysis
17.2 Facebook Inc.
Business Overview
Key Information
SWOT Analysis
17.3 Google Inc.
Business Overview
Key Information
SWOT Analysis
17.4 Pandora Media Inc.
Business Overview
Key Information
SWOT Analysis
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Global Mobile Ad Spending market 2012-2016 (US$ billion)
Exhibit 3: Global Mobile Ad Spending market vs. Other Online Ad Spending market (percentage)
Exhibit 4: Global Mobile Ad Spending market vs. Other Online Ad Spending market (US$ billion)
Exhibit 5: Global Mobile Ad Spending market Segmentation by Industries 2012
Exhibit 6: Global Mobile Ad Spending market Segmentation by Ad Formats 2012
Exhibit 7: Global Mobile Ad Spending market Segmentation by Platform 2012
Exhibit 8: Global Mobile Ad Spending market by Geographical Segmentation 2012-2016 (percentage)
Exhibit 9: Global Mobile Ad Spending market by Geographical Segmentation 2012-2016 (US$ billion)
Exhibit 10: Mobile Ad Spending market vs. Other Online Ad Spending in North America (percentage)
Exhibit 11: Mobile Ad Spending market vs. Other Online Ad Spending in APAC (percentage)
Exhibit 12: Mobile Ad Spending market vs. Other Online Ad Spending in Western Europe (percentage)
Exhibit 13: Mobile Ad Spending market vs. Other Online Ad Spending in ROW (percentage)
Exhibit 14: Global Mobile Ad Spending market Segmentation by Vendors 2012

FEATURED COMPANIES

  • Apple Inc.
  • Facebook Inc.
  • Google Inc.
  • Millenial Media Inc.
  • Pandora Media Inc.
  • Twitter Inc.
  • MORE

Commenting on the report, an analyst from the team said: “One of the main trends witnessed in the Global Mobile Ad Spending market is Increasing In-app Advertising. The growing number of smartphone and feature phone users along with an increase in the average time spent in browsing the internet on mobile devices has currently led to the increase in in-app advertising. For instance, Angry Birds opted to use in-game advertising by showcasing floating advertisements by providing free download of its application. Further, there has been increasing in-app advertising for iPhone and Android users because of an overwhelming increase in the user base across these platforms. Advertisers have been increasingly using mobile applications for in-app advertising to generate additional revenue.”

According to the report, one of the main factors driving the market is the growing number of smartphone users The mobile ad network vendors have currently been experiencing a majority of ad impressions in smartphones, and an overwhelming amount of these ad impressions is from in-app advertising in smartphones. For instance, Android-based smartphone and iPhone users are spending more time browsing the internet, contributing major revenue to display and search-related advertising.

Further, the report states that one of the main challenges is growing privacy concerns. Since mobile advertising requires customization of advertising message to reach out to the target audience, it involves gathering behavioral personal data, customer profiling, data mining, and other behavior targeting tools to gather insights about the consumer. Robust use of such data can cause privacy infringements.

The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Millenial Media Inc. and Twitter Inc.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

- Apple Inc.
- Facebook Inc.
- Google Inc.
- Pandora Media Inc.
- Millenial Media Inc.
- Twitter Inc.

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