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Mobile Commerce Market in India 2012-2016 Product Image

Mobile Commerce Market in India 2012-2016

  • Published: January 2013
  • Region: India
  • 36 pages
  • TechNavio

TechNavio's analysts forecast the Mobile Commerce market in India to grow at a CAGR of 71.06 percent over the period 2012-2016. One of the key factors contributing to this market growth is the growth in mobile subscriptions. The Mobile Commerce market in India has also been witnessing government and regulatory support. However, the data security concerns of end-users could pose a challenge to the growth of this market.

TechNavio's report, the Mobile Commerce Market in India 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on India; it also covers the Mobile Commerce market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this market space are Bharti Airtel Ltd., mCheck India Payment Systems Pvt. Ltd., PayMate India Pvt. Ltd., and State Bank of India.

The other vendors mentioned in the report are Vodafone India, ICICI Bank Ltd., HDFC Ltd., CanvasM Technologies Ltd., Netxcell Ltd., Yes Bank Ltd., Bharat Sanchar Nigam Ltd., Union Bank of India, Obopay Mobile Technology India Pvt. READ MORE >

01. Executive Summary
02. Introduction
03. Market Coverage
Market Overview
Product Offering
04. Market Landscape
04.1 Market Forecast
04.2 Mobile Subscription in India
04.3 Mobile Broadband Subscription in India
04.4 Five Forces Analysis
05. Vendor Landscape
06. Key Developments
07. Buying Criteria
08. Market Growth Drivers
09. Drivers and their Impact
10. Market Challenges
11. Impact of Drivers and Challenges
12. Market Trends
13. Key Vendor Analysis
13.1 Bharti Airtel Ltd.
Business Overview
SWOT Analysis
13.2 mChek India Payment Systems Pvt. Ltd
Business Overview
SWOT Analysis
13.3 PayMate India Pvt. Ltd.
Business Overview
SWOT Analysis
13.4 State Bank of India
Business Overview
SWOT Analysis
14. Other Reports in this Series

List of Exhibits:
Exhibit 1: Mobile Commerce Market in India 2012-2016 (US$ million)
Exhibit 2: Mobile Subscription in India 2012-2016 (units in million)
Exhibit 3: Mobile Broadband Subscription in India 2012-2016 (units in million)

TechNavio Announces the Publication of its Research Report - Mobile Commerce Market in India 2012-2016

TechNavio today launched its report, Mobile Commerce Market in India 2012-2016, based on an in-depth analysis exclusively focusing on India. The report aims to aid decision makers' understanding of the present and future landscape of the market.

Commenting on the report, an analyst from TechNavio's Telecom team said: ''The Mobile Commerce market in India is witnessing increasing collaboration between service providers and banks. Most of the mobile service operators are having tie-ups with leading banking service providers to provide mobile payment facilities. For instance, Bharti Airtel and Axis Bank have a partnership for providing banking services through the Airtel Money platform. Similarly, Vodafone India has signed agreements with ICICI bank to launch mobile payment services. Such collaborations and partnerships are expected to grow and will support the market to grow.''

According to the report, using mobile payment systems, consumers can make payments without being bound by time and location constraints. With the help of mobile broadband and Near Field Communication (NFC) or radio-frequency identifiers (RFID)-enabled mobile devices, payments can be made directly using a smartphone or indirectly through a credit or debit card. This has made the payment procedure easier and more convenient for end-users. Mobile commerce also simplifies banking services and enables the provision of banking services in rural areas at minimal cost.

Further, the report reveals that one of the major challenges is the concern among end-users about data security.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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