The author's market research analyst estimates factors like the increased awareness and improved efficiency of indoor location services to spur market growth during the forecast period. The widespread implementation of IPIN solutions in business segments like healthcare, retail, aviation, and manufacturing is a significant factor that results in this markets remarkable CAGR of more than 42% by 2020.
The high penetration of smartphones in this market is expected to drive market growth during the forecast period. The recent increase in the demand for smartphones has led to the advent of context-aware services that provide highly personalized location services to retailers. These services help to maintain customer engagement and, therefore, results in market growth.
Segmentation by application and analysis of the IPIN market
- Government organizations
In this market research report, The analysts have estimated the retail segment to be the largest market segment during the forecast period. This sector presently accounts for more than 55% of the overall market share and is envisaged to be the highest revenue generating segment in this market by the end of 2020.The ability of beacons to aid in queue management and provide navigation solutions to customers is expected to result in this segments growth between the period of 2016 and 2020.In this market research report,
Geographical segmentation of the IPIN market
The market research analysts have estimated the Americas to account for an impressive market share of more than 60% during the forecast period. The recent rise in smartphone adoption and proximity advertising services are the two significant factors that are anticipated to account for this regions strong market dominance during the predicted period.
Competitive landscape and key vendors
The global IPIN market is highly fragmented because of the presence of numerous small and large vendors. The revenue scope of indoor location services, analytics, and proximity-based advertising is expected to have a significant impact on the mobile chipset manufacturers, mobile operating system developers, handset manufacturers, and network equipment manufacturers.
The key vendors in this market are:
Other prominent vendors mentioned in this market analysis are Beaconinside, Bluepath, GiPStech, Infinity, Insoft, MazeMap, Nextome, PinMicro, Pointr, Spreo, and Steerpath.
Key questions answered in the report include:
- What will the market size and the growth rate be in 2020
- What are the key factors driving the global IPIN market
- What are the key market trends impacting the growth of the IPIN market
- What are the challenges to market growth
- Who are the key vendors in this market space
- What are the market opportunities and threats faced by the vendors in the global IPIN market
- Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA
- What are the key outcomes of the five forces analysis of the IPIN market
Indoor LBS Market in Western Europe 2015-2019
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market size and forecast
Five forces analysis
PART 06: Market segmentation by units shipped
Global BLE-based beacon market by units shipped
PART 07: Market segmentation by application
Market size and forecast
PART 08: Geographical segmentation
Global IPIN market by geographical segmentation
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
Recent news 2013-2015
Overview of market players
Mergers and acquisitions
Market share analysis
Other prominent vendors
PART 15: Appendix
List of abbreviations
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Application categories
Exhibit 03: Benefits of iBeacon
Exhibit 04: Indoor navigation technologies
Exhibit 05: Time spent by consumers
Exhibit 06: Audience reach
Exhibit 07: Estimated global Wi-Fi hotspots deployment 2014-2019 ($ millions)
Exhibit 08: Global IPIN market 2015-2020 ($ billions)
Exhibit 09: Five forces analysis
Exhibit 10: Global BLE-based beacon market by units shipped 2015-2020 (millions of units)
Exhibit 11: Global BLE-based beacon shipments by application category 2015-2020 ($ millions)
Exhibit 12: Global BLE-based beacon shipments by application category 2015
Exhibit 13: Global BLE-based beacon shipments by application category 2020
Exhibit 14: Cumulative global BLE-based beacon shipments by application category 2015-2020
Exhibit 15: Global IPIN market by geographical segmentation 2015
Exhibit 16: Impact of drivers
Exhibit 17: Impact of drivers and challenges
Exhibit 18: Apple: Business segmentation by revenue 2014
Exhibit 19: Apple: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 20: Apple: Geographical segmentation by revenue 2014
Exhibit 21: Google: Geographical segmentation by revenue 2014
Exhibit 22: HERE: Business units 2015
The author of the report recognizes the following companies as the key players in the Global IPIN Market: Apple, Google, HERE, Micello and Shopkick
Other Prominent Vendors in the market are: Beaconinside, Bluepath, GiPStech, Infinity, Insoft, MazeMap, Nextome, PinMicro, Pointr, Spreo, and Steerpath.
Commenting on the report, an analyst from the research team The players in the market are focusing on improving end-users' experiences. The aim is not only to provide promotional offers and discounts, but also to engage users at a personal level to improve brand loyalty. EMart, a shopping mall in South Korea, introduced a 3D quick-response code that helps stores by retrieving data on customer preferences and buying patterns.
According to the report, vendors need to adapt to technological advances by updating their marketing strategies to reach out to potential and existing customers with relevant advertisements and content. This can be achieved through beacon-triggered marketing. A beacon is a low-cost device that is attached to store shelves to ensure effective communication with customers through their smartphones. Beacons are used to enhance indoor maps, payment services, and location-sensitive product catalogues.
Further, the report states that iBeacon and other beacons function based on open-platform technology that makes the sharing of information smooth and easy. However, malicious users and competitors can use the information to track private and confidential information about customers without permission. The basic design of a beacon device is very simple, making it susceptible to security issues.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.