Data Shared Plan Opportunities, Business Models and Pricing Strategies

  • ID: 2883967
  • July 2014
  • Region: Global
  • Tariff Consultancy
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  • Albania/Vodafone
  • Denmark/TDC
  • Greece/Cosmote
  • Kuwait/Viva
  • Saudi Arabia/Mobily
  • Spain/Orange
  • MORE

Data Sharing services - a new trend - which has been introduced by a number of MNOs worldwide. As the number of Tablets, Laptops and Smartphones per household has multiplied, operators have started to introduce shared usage plans to be used by the multiple devices or users.

Operators seek to monetise the connected device opportunity by bringing shared-data plans to market that permit users to sign up to a single service plan and share the inclusive data allowance across a number of different devices, such as a smartphone, a tablet and a router, owned by one or multiple users.

About the ‘Data Shared Plan Opportunities, Business Models and Pricing Strategies' report

The report published in PowerPoint is accompanied by a comprehensive tracker of 73 shared-data offerings and their specifics. It looks in detail at the shared-data plan opportunity, business models and pricing structures.

Report Structure

- Background/Introduction
- Shared-Data Plans Drivers
- Statistics of 73 Shared-Data Plans Globally
- Business Models
- Further Discussion Points
- Marketing Messages
- Marketing Material used by operators
- Executive Summary



Note: Product cover images may vary from those shown
2 of 4


  • Albania/Vodafone
  • Denmark/TDC
  • Greece/Cosmote
  • Kuwait/Viva
  • Saudi Arabia/Mobily
  • Spain/Orange
  • MORE

The author reports 73 shared-data offerings globally that fall under four core pricing models

The author releases the first report of its kind that looks into shared data plan opportunities, business models and pricing structures.

Shared-data plans for consumers become mainstream in Europe and North America as mobile service providers in other regions test the waters with innovative propositions.

Of 73 shared-data offerings documented globally in the second quarter 2014 by the author, 38 appear in Europe, 6 in Canada and the USA and the remaining 29 in Africa, Asia Pacific , the Middle East and North Africa.

Despite being the world’s most connected region by mobile subscriptions, predominantly prepaid Asia Pacific is yet to see a shift towards data propositions that allow sharing and consumption among multiple devices. The author forecasts that shared-data offerings will take Asia Pacific and Latin America by storm as operators are exploring ways to monetise on data services and encourage customers to stay with their provider.

Driving the global momentum to shared-data propositions is operators’ desire to capitalise on the continuously expanding connected device ecosystem.

According to the research, the most popular shared-data plan model allows multiple secondary SIMs, suitable for use in data-only devices such as tablets and dongles, share the inclusive data allowance of a primary SIM’s service plan. Despite this being a popular pricing model across all regions, several European and North American markets also see a comeback of family plans where multiple SIMs of multiple users share a central pool of data, minutes and messages.

Note: Product cover images may vary from those shown
3 of 4

- Albania/Vodafone
- Australia/Telstra
- Bahrain/Viva
- Belgium/Mobistar
- Belgium/Mobistar
- Belgium/Base
- Canada/Bell
- Canada/Bell
- Canada/Rogers
- Canada/Telus
- Cyprus/MTN
- Denmark/TDC
- Denmark/Telenor
- Denmark/Telia
- Egypt/Vodafone
- Estonia/EMT
- France/Orange
- France/SFR
- Germany/T-Mobile
- Germany/Vodafone
- Germany/Vodafone
- Germany/O2
- Greece/Cosmote
- Greece/Vodafone
- Hong Kong/China Mobile Hong Kong
- Hong Kong/3
- Hong Kong/SmarTone
- Hong Kong/PCCW
- Hong Kong/CSL (1010)
- Hungary/T-Mobile
- India/Reliance
- Ireland/O2
- Italy/TIM
- Japan/NTT Docomo
- Kuwait/Viva
- Malaysia/Maxis
- Malaysia/U Mobile
- Netherlands/KPN
- Netherlands/Vodafone
- New Zealand/2degrees mobile
- Nigeria/Etisalat
- Norway/Netcom
- Norway/Telenor
- Portugal/Nos
- Portugal/Portugal Telecom
- Saudi Arabia/STC
- Saudi Arabia/Zain
- Saudi Arabia/Mobily
- Saudi Arabia/Mobily
- Singapore/Singtel
- Singapore/StarHub
- Singapore/StarHub
- Singapore/M1
- Slovenia/Telekom
- South Africa/Vodacom
- South Africa/Telkom Mobile
- Spain/Movistar
- Spain/Movistar
- Spain/Vodafone
- Spain/Orange
- Spain/Yoigo
- Spain/Yoigo
- Sweden/Telenor
- Sweden/Telenor
- Sweden/Telia
- Sweden/Telia
- Thailand/DTAC
- Thailand/AIS
- Turkey/Turkcell
- UAE/Du
- USA/Verizon Wireless

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown


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