Data Shared Plan Opportunities, Business Models and Pricing Strategies
- ID: 2883967
- July 2014
- Region: Global
- Tariff Consultancy
Data Sharing services - a new trend - which has been introduced by a number of MNOs worldwide. As the number of Tablets, Laptops and Smartphones per household has multiplied, operators have started to introduce shared usage plans to be used by the multiple devices or users.
Operators seek to monetise the connected device opportunity by bringing shared-data plans to market that permit users to sign up to a single service plan and share the inclusive data allowance across a number of different devices, such as a smartphone, a tablet and a router, owned by one or multiple users.
About the ‘Data Shared Plan Opportunities, Business Models and Pricing Strategies' report
The report published in PowerPoint is accompanied by a comprehensive tracker of 73 shared-data offerings and their specifics. It looks in detail at the shared-data plan opportunity, business models and pricing structures.
- Shared-Data Plans Drivers
- Statistics of 73 Shared-Data Plans Globally
- Business Models
- Further Discussion Points
- Marketing Messages
- Marketing Material used by operators
- Executive Summary
- The Tracker available in Excel and allowing for comparisons of the following fields:
- Service name
- Business Model
- Max No of SIMs
- Max Nos of users
- Additional SIM(s) can use voice, SMS, data
- Additional SIM(s) data allowance
- Off-off fee per additional phone SIM (LC/USD)
- Monthly fee per additional phone SIM (LC/USD)
- Off-off fee per additional tablet SIM (LC/USD)
- Monthly fee per additional tablet SIM (LC/USD)
- Off-off fee per additional data-only device SIM (LC/USD)
- Monthly fee per additional data-only device SIM (LC/USD)
- Marketing Message
- Compatibilities and restrictions
Deliverables: Report published in PowerPoint and a database in Excel SHOW LESS READ MORE >
The author reports 73 shared-data offerings globally that fall under four core pricing models
The author releases the first report of its kind that looks into shared data plan opportunities, business models and pricing structures.
Shared-data plans for consumers become mainstream in Europe and North America as mobile service providers in other regions test the waters with innovative propositions.
Of 73 shared-data offerings documented globally in the second quarter 2014 by the author, 38 appear in Europe, 6 in Canada and the USA and the remaining 29 in Africa, Asia Pacific , the Middle East and North Africa.
Despite being the world’s most connected region by mobile subscriptions, predominantly prepaid Asia Pacific is yet to see a shift towards data propositions that allow sharing and consumption among multiple devices. The author forecasts that shared-data offerings will take Asia Pacific and Latin America by storm as operators are exploring ways to monetise on data services and encourage customers to stay with their provider.
Driving the global momentum to shared-data propositions is operators’ desire to capitalise on the continuously expanding connected device ecosystem.
According to the research, the most popular shared-data plan model allows multiple secondary SIMs, suitable for use in data-only devices such as tablets and dongles, share the inclusive data allowance of a primary SIM’s service plan. Despite this being a popular pricing model across all regions, several European and North American markets also see a comeback of family plans where multiple SIMs of multiple users share a central pool of data, minutes and messages.
- Hong Kong/China Mobile Hong Kong
- Hong Kong/3
- Hong Kong/SmarTone
- Hong Kong/PCCW
- Hong Kong/CSL (1010)
- Japan/NTT Docomo
- Malaysia/U Mobile
- New Zealand/2degrees mobile
- Portugal/Portugal Telecom
- Saudi Arabia/STC
- Saudi Arabia/Zain
- Saudi Arabia/Mobily
- Saudi Arabia/Mobily
- South Africa/Vodacom
- South Africa/Telkom Mobile
- USA/Verizon Wireless