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Global Digital Marketing Market 2014-2018 - Product Image

Global Digital Marketing Market 2014-2018

  • ID: 2852807
  • May 2014
  • Region: Global
  • 75 Pages
  • TechNavio
5 Reasons Why SMEs are Behind in Digital Marketing and 3 Ways to Fix it

FEATURED COMPANIES

  • Adobe Systems Inc.
  • ComScore Networks Inc.
  • Hybirs
  • LongJump CRM
  • Oracle Corp.
  • Sitecore Inc.
  • MORE

About Digital Marketing

Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing automation, e-commerce, e-mail, WCM, web analytics, and social CRM. All these software tools collectively help an organization to develop and implement effective marketing strategies. These tools are developed to serve specific functions in the Global Digital Marketing market as explained below:

- Sales CRM manages customer interaction and aligns an organization's sales process such as order tracking, sales performance, and distribution.
- Marketing automation enhances the capabilities of the marketing department of any organization to design strategies, automate processes, and improve customer communications, and also operates either as standalone software or as a major component of CRM software.
- E-commerce software offers advanced capabilities for searching, order management, cart management, and content management, as well as marketing and reporting capabilities.
- E-mail marketing software enables organizations to reach out to customers directly through emails and helps to automate the marketing process by offering more sales leads.
- READ MORE >

Note: Product cover images may vary from those shown
5 Reasons Why SMEs are Behind in Digital Marketing and 3 Ways to Fix it

FEATURED COMPANIES

  • Adobe Systems Inc.
  • ComScore Networks Inc.
  • Hybirs
  • LongJump CRM
  • Oracle Corp.
  • Sitecore Inc.
  • MORE

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Summary of Figures
06. Introduction
07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast
07.3 Five Forces Analysis
08. Market Segmentation
08.1 Global Sales CRM Market
08.1.1 Market Size and Forecast
08.2 Sales CRM Market by Geographical Segmentation
08.3 Global Marketing Automation Market
08.3.1 Market Size and Forecast
08.4 Marketing Automation Market by Geographical Segmentation
08.5 Global E-commerce Market
08.5.1 Market Size and Forecast
08.6 E-commerce Market by Geographical Segmentation
08.7 Global E-mail Marketing
08.7.1 Market Size and Forecast
08.8 E-mail Marketing Market by Geographical Segmentation
08.9 Global Social CRM Market
08.9.1 Market Size and Forecast
08.10 Social CRM Market by Geographical Segmentation
08.11 Global WCM Market
08.11.1 Market Size and Forecast
08.12 WCM Market by Geographical Segmentation
08.13 Global Web Analytics Market
08.13.1 Market Size and Forecast
08.14 Web Analytics Market by Geographical Segmentation
09. Geographical Segmentation
09.1 Global Digital Marketing Market by Geographical Segmentation
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.1.1 Mergers and Acquisitions
17.2 Market Share Analysis 2013
17.3 Other Prominent Vendors
18. Key Vendor Analysis
18.1 IBM Corp.
18.1.1 Business Overview
18.1.2 Business Segmentation
18.1.3 Key Information
18.1.4 SWOT Analysis
18.2 Oracle Corp.
18.2.1 Business Overview
18.2.2 Business Segmentation
18.2.3 Key Information
18.2.4 SWOT Analysis
18.3 Salesforce.com Inc.
18.3.1 Business Overview
18.3.2 Business Segmentation
18.3.3 Key Information
18.3.4 SWOT Analysis
18.4 SAP AG
18.4.1 Business Overview
18.4.2 Business Segmentation
18.4.3 Key Information
18.4.4 SWOT Analysis
19. Other Reports in this Series

List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Summary of Key Figures
Exhibit 3: Global Digital Marketing Market 2013-2018 (US$ billion)
Exhibit 4: Global Digital Marketing Market Segmentation 2013
Exhibit 5: Global Sales CRM Market 2013-2018 (US$ billion)
Exhibit 6: Sales CRM Market by Geographical Segmentation 2013
Exhibit 7: Global Marketing Automation Market 2013-2018 (US$ billion)
Exhibit 8: Marketing Automation Market by Geographical Segmentation 2013
Exhibit 9: Global E-commerce market 2013-2018 (US$ billion)
Exhibit 10: E-commerce Market by Geographical Segmentation 2013
Exhibit 11: Global E-mail Marketing market 2013-2018 (US$ billion)
Exhibit 12: E-mail Marketing Market by Geographical Segmentation 2013
Exhibit 13: Global Social CRM market 2013-2018 (US$ billion)
Exhibit 14: Social CRM Market by Geographical Segmentation 2013
Exhibit 15: Global WCM Market 2013-2018 (US$ billion)
Exhibit 16: WCM Market by Geographical Segmentation 2013
Exhibit 17: Global Web Analytics Market 2013-2018 (US$ billion)
Exhibit 18: Web Analytics Market by Geographical Segmentation 2013
Exhibit 19: Global Digital Marketing Market by Geographical Segmentation 2013
Exhibit 20: Global Digital Marketing Segmentation 2013-2018
Exhibit 21: Market Attractiveness by Global Digital Marketing Segments
Exhibit 22: Global Digital Marketing Market by Vendor Segmentation 2013
Exhibit 23: IBM Corp.: Business Segmentation
Exhibit 24: Oracle Corp.: Business Segmentation
Exhibit 25: Salesforce.com Inc.: Business Segmentation
Exhibit 26: SAP AG: Business Segmentation

Note: Product cover images may vary from those shown
5 Reasons Why SMEs are Behind in Digital Marketing and 3 Ways to Fix it

FEATURED COMPANIES

  • Adobe Systems Inc.
  • ComScore Networks Inc.
  • Hybirs
  • LongJump CRM
  • Oracle Corp.
  • Sitecore Inc.
  • MORE

Commenting on the report, an analyst from the team said: “The emergence of SaaS-based digital marketing solutions has enabled organizations to increase their efficiency and reduce the cost of deploying valuable IT infrastructure. However, organizations are still analyzing the feasibility and relevance of cloud computing solutions in their IT operations. The SaaS-based model for digital marketing offers a pay-per-use model, along with a one-time set up fee for the software, to maintain, upgrade, and to provide lifetime support. Hence, the Global Digital Marketing market is witnessing a trend where many vendors have begun to offer their solutions through the SaaS-based model to expand their services and enter new markets. In addition, digital marketing solutions are becoming increasingly popular as they enable businesses to securely store, access, and maintain digital records, images, text, and data. This is leading to increased adoption of SaaS-based solutions during the forecast period.”

According to the report, the growth of the Global Digital Marketing market is driven by several factors. The increased focus on digital media is one of the major drivers in the market. In recent years, organizations have increasingly focused on digital media for marketing because of the high adoption of mobiles, the growing number of broadband connections, and the increased time spent by users on the internet. Moreover, digital marketing has provided customers with the option to purchase without spatial or geographical constraints. Hence, companies are looking for solutions that can enhance their digital marketing capabilities and improve customer satisfaction, which is driving the demand for digital marketing solutions.

Further, the report states that the absence of skilled personnel is one of the major challenges. The market is witnessing a shortage of skilled professionals in digital marketing who can guide users to get better results from digital marketing solutions and convert them into actionable insights.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Note: Product cover images may vary from those shown
5 Reasons Why SMEs are Behind in Digital Marketing and 3 Ways to Fix it

- IBM Corp.
- Oracle Corp.
- Salesforce.com Inc.
- SAP AG
- Adobe Systems Inc.
- Aplicor LLC
- Attensity Corp.
- Clicky
- ComScore Networks Inc.
- Demandware Inc.
- Ebay GSI Commerce
- Fireclick
- Hybirs
- Intershop
- Lithium Technologies Inc.
- LongJump CRM
- Microsoft Corp.
- Netsuite Inc.
- OpenText Corp.
- Percussion Software Inc.
- Sitecore Inc.
- StrongView
- SugarCRM Inc.
- Yahoo Analytics
- ZohoCRM Inc.

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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