Energy Drink Market in the US 2012-2016
- ID: 2586289
- June 2013
- Region: United States
- 48 pages
TechNavio's analysts forecast the Energy Drink market in the US to grow at a CAGR of 12.9 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing global urbanization. This market has also been witnessing the emergence of energy drinks that contain natural ingredients. However, health risks associated with the consumption of energy drinks could pose a challenge to the growth of this market.
TechNavio's report, the Energy Drink Market in the US 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Energy Drink market in the US landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this space include Living Essentials LLC, Monster Beverage Corp., PepsiCo Inc., Red Bull GmbH, and Rockstar Inc.
The other vendor mentioned in this report is The Coca Cola Co.
Key questions answered in this report:
- What will the market size be in 2015 and at what will be the growth rate?
- What are key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by key vendors?
- What are the strengths and weaknesses of each of these key vendors?
The report is also available as part of our annual subscription offer. Please get in touch with our customer service team in order to find out more.
01. Executive Summary
02. List of Abbreviations
04. Market Research Methodology
Market Research Process
05. Scope of the Report
06. Market Landscape
06.1 Market Size and Forecast by Revenue
06.2 Five Forces Analysis
07. Market Segmentation
07.1 Energy Drink Market in the US- Segmentation by Products
07.2 Energy Drink Segment in the US
Market Size and Forecast
07.3 Energy Shots Segment
Market Size and Forecast
07.4 Energy Drink Mixes Segment
07.5 Energy Drink Market in the US- Segmentation by Retail Outlets
08. Vendor Landscape
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Key Vendor Analysis
15.1 Living Essentials LLC
15.2 Monster Beverage Corp.
15.3 PepsiCo Inc.
15.4 Red Bull GmbH
15.5 Rockstar Inc.
16. Other Reports in this Series
List of Exhibits
Exhibit 1: Global Beverage Market Segmentation by Product 2012
Exhibit 2: Market Research Methodology
Exhibit 3: Energy Drink market in the US 2012-2016 (US$ billion)
Exhibit 4: Energy Drink Market in the US Segmentation by Products 2012-2016
Exhibit 5: Energy Drink Market in the US Segmentation by Products 2012-2016 (US$ billion)
Exhibit 6: Energy Drink Segment in the US 2012-2016 (US$ billion)
Exhibit 7: Energy Shots Segment in the US 2012-2016 (US$ billion)
Exhibit 8: Energy Drink Mixes Segment in the US 2012-2016 (US$ billion)
Exhibit 9: Energy Drink Market in the US- Segmentation by Retail Outlets 2012
Exhibit 10: Energy Drink market in the US Segmentation by Vendor 2012
Exhibit 11: Department Segmentation of Monster Beverage Corp.
Exhibit 12: Product Mix of PepsiCo.
Exhibit 13: Business Segmentation of PepsiCo. Inc.
Commenting on the report, an analyst from TechNavio’s team said: “One of the key trends currently being witnessed in the Energy Drinks market in the US is the emergence of energy drinks with natural ingredients. For instance, energy drinks such as Scheckter's Organic Energy is a 100 percent organic energy drink. It contains organic ginkgo biloba, organic Brazilian guarana, organic ginseng, organic pomegranate juice, organic raw Brazilian coffee seed, organic lemon juice, organic elderberry, organic raw fair trade sugar, and natural spring water. There are many other players in the market that are innovating with unique ingredients and are launching many varieties of natural energy drinks. Thus, the introduction of energy drinks with natural ingredients is expected to have a positive impact on the growth of the market during the forecast period.”
According to the report, one of the main drivers in this market is the rapid urbanization that is resulting in a fast-paced lifestyle. Given the fast-paced lifestyle and hectic schedules, the urban population is relying on energy drinks to give them instant energy.
Further, the report states that one of the main challenges in this market is the health concerns related to the ingredients used in energy drinks. In the last few years, research has been conducted on the ill effects caused by some ingredients used in energy drinks. As a result, consumers are skeptical about buying these products.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.