Energy drinks remain a popular choice particularly among younger demographics. The main appeal of sports drinks is to professional and recreational athletes looking to maintain hydration and performance levels. This category also presents an analysis of the growing market for functional beverages. Functional beverages are non-alcoholic, fortified drinks that purportedly bring health benefits to the consumer. Growing health concerns is one of the major drivers of increased demand for functional
beverages. The products in this category explore the global market for functional, sports, and energy drinks and provide detailed forecasts broken down by country and region.