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Health and Wellness in Taiwan
Euromonitor International, Oct 2011, Pages: 75
Health and wellness in Taiwan witnessed positive value sales growth in 2010. Consumers’ concept of health and wellness remains clouded by price and taste issues. Consumers continue to pick products for these reasons as opposed to healthier options. Even when making healthy choices, consumers often remain affected by successful product marketing and price, such as choosing a fruit drink over fruit juice. The biggest categories in health and wellness in 2010 continued to be naturally healthy...
The Health and Wellness in Taiwan report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2006-2010, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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