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Global Marketing Resource Management Market 2012-2016 Product Image

Global Marketing Resource Management Market 2012-2016

  • Published: December 2012
  • Region: Global
  • 41 pages
  • TechNavio

TechNavio's analysts forecast the Global Marketing Resource Management market to grow at a CAGR of 13.9 percent over the period 2012-2016. One of the key factors contributing to this market growth is the need to improve market responsiveness. The Global Marketing Resource Management market has also been witnessing the emergence of cloud computing. However, the high cost of implementation could pose a challenge to the growth of this market.

TechNavio's report, the Global Marketing Resource Management Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Marketing Resource Management market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The key vendors dominating this market space are IBM Corp., SAP AG, SAS Institute Inc., and Teradata Corp.

The other vendors mentioned in the report are Orbis Global (Infor), BrandMaker GmbH, MarketingPilot Software LLC, Vyre Ltd., Kodak Co., Saepio Technologies Inc., Code Worldwide, PTI Marketing Technologies READ MORE >

01. Executive Summary
02. Introduction
03. Market Coverage
Market Overview
Key Offerings
04. Market Landscape
04.1 Market Size and Forecast
04.2 Market Segmentation
04.3 Five Forces Analysis
05. Geographical Segmentation
06. Key Leading Countries
US
UK
Germany
07. Vendor Landscape
08. Buying Criteria
09. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Key Vendor Analysis
14.1 Teradata Corp.
Business Overview
SWOT Analysis
14.2 SAS Institute Inc.
Business Overview
SWOT Analysis
14.3 IBM Corp.
Business Overview
SWOT Analysis
14.4 SAP AG
Business Overview
SWOT Analysis
15. Other Reports in this Series

List of Exhibits:
Exhibit 1: Global Marketing Resource Management Market 2012-2016 (US$ million)
Exhibit 2: Global Marketing Resource Management Market by Segmentation 2012
Exhibit 3: Global Marketing Resource Management Market 2012
Exhibit 4: Global Marketing Resource Management Market by Vendor Segmentation 2012

TechNavio Announces the Publication of its Research Report - Global Marketing Resource Management Market 2012-2016

TechNavio today launched its report, Global Marketing Resource Management Market 2012-2016, based on an in-depth analysis covering the Americas, and the EMEA and APAC regions. The report aims to aid decision makers' understanding of the present and future landscape of the market.

Commenting on the report, an analyst from TechNavio's Enterprise Computing team said: ''The emergence of cloud-based solutions has enabled organizations to increase their efficiency and reduce the cost of deploying valuable IT infrastructure. However, many such organizations are still analyzing the feasibility and relevance of such cloud computing solutions in their IT operations. The cloud-based model for marketing resource management (MRM) offers a pay-per-use model, which provides cost-effective accessibility and a paradigm where the MRM solution can be accessed at any time and in any place by multiple users. Hence, the Global MRM market is witnessing a trend where many vendors in the market have begun to offer their solutions through the cloud-based model to expand their services and enter new markets. Although many enterprises have an increased understanding of the benefits of cloud-based MRM solutions, a number of concerns and risks, particularly around data sharing and security, are affecting the steady adoption of such solutions.''

According to the report, one of the major drivers in this market is the need to improve market responsiveness. MRM software centralizes marketing resources and eliminates process delays by providing real-time information about marketing activities, thereby enhancing the competitive responsiveness.

Further, the report reveals that the high cost of implementation is one of the major challenges confronting this market.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

IBM, SAP AG, SAS Institute, Teradata, Orbis Global, BrandMaker, MarketingPilot Software, Vyre, Kodak, Saepio Technologies, Code Worldwide, PTI Marketing Technologies, BrandWizard Technologies, Elateral, Direxxis, Capital ID, Adnovate Holding

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