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Web Analytics Market by Solution  & by Services - Worldwide Forecasts & Analysis (2014 – 2019) - Product Image

Web Analytics Market by Solution & by Services - Worldwide Forecasts & Analysis (2014 – 2019)

  • ID: 2900376
  • July 2014
  • Region: Global
  • 159 Pages
  • Markets and Markets

FEATURED COMPANIES

  • Adobe Systems
  • At Internet
  • Google
  • IBM
  • Microstrategy
  • SAS
  • MORE

Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) - Worldwide Forecasts & Analysis (2014 – 2019)

Today, large enterprises as well as small and medium businesses (SMBs) rely largely on the digital data gathered through their web portals. This is because of the rising need of the digital marketers, advertisers and publishers to segment their premium buyers from other customers, track the overall website visitor traffic, manage ad campaigns and improve the complete website performance. Web analytics market solutions cater to all these requirements, and help the enterprises in reforming their business strategies and add to the online sales. Enterprises across diversified verticals such as retail and consumer goods, healthcare, travel and tourism and others collect data from various sources to understand the customer needs, preference, and drivers for customer loyalty.

IBM, Adobe Systems, Oracle, SAS, Google and Yahoo are active vendors in the web analytics market. These vendors offer their solutions to capture READ MORE >

FEATURED COMPANIES

  • Adobe Systems
  • At Internet
  • Google
  • IBM
  • Microstrategy
  • SAS
  • MORE

1 Introduction
1.1 Objectives
1.2 Report Description
1.3 Markets Covered
1.4 Stakeholders
1.5 Research Methodology
1.5.1 Key Data
1.5.2 Data Triangulation and Market Forecasting
1.6 Forecast Assumptions

2 Executive Summary
2.1 Abstract
2.2 Overall Market Size

3 Market Overview
3.1 Market Definition
3.2 Market Evolution
3.3 Market Segmentation
3.4 Market Dynamics
3.4.1 Drivers
3.4.1.1 Increasing Shift to Data Driven Businesses
3.4.1.2 Ceaseless Rise in Online Shopping
3.4.1.3 Marketing Automation
3.4.2 Restraints
3.4.2.1 Data Privacy and Regulations’ Compliance
3.4.2.2 Open Source Vendors
3.4.3 Opportunities
3.4.3.1 Multi-Channel Marketing
3.4.3.2 Increasing Cloud Adoption Trend
3.4.3.3 Growth in Predictive Analytics Market
3.4.4 Impact Analysis of Dros
3.4.5 Value Chain

4 Web Analytics: Market Size, Analysis and Forecast By Solution
4.1 Introduction
4.2 Search Engine Tracking and Ranking
4.2.1 Overview
4.2.2 Market Size and Forecast
4.3 Heat Map Analytics
4.3.1 Overview
4.3.2 Market Size and Forecast
4.4 Marketing Automation
4.4.1 Overview
4.4.2 Market Size and Forecast
4.5 Behavior Based Targeting
4.5.1 Overview
4.5.2 Market Size and Forecast
4.6 Others
4.6.1 Overview
4.6.2 Market Size and Forecast

5 Web Analytics: Market Size, Analysis and Forecast By Services
5.1 Introduction
5.2 Professional Services
5.2.1 Overview
5.2.2 Market Size and Forecast
5.3 Support and Maintenance
5.3.1 Overview
5.3.2 Market Size and Forecast

6 Web Analytics: Market Size, Analysis and Forecast By Deployment Type
6.1 Introduction
6.2 On-Premise
6.2.1 Overview
6.2.2 Market Size and Forecast
6.3 On-Demand
6.3.1 Overview
6.3.2 Market Size and Forecast

7 Web Analytics: Market Size, Analysis and Forecast By Application
7.1 Introduction
7.2 Social Media Management
7.2.1 Overview
7.2.2 Market Size and Forecast
7.3 Targeting and Behavioral Analysis
7.3.1 Overview
7.3.2 Market Size and Forecast
7.4 Display Advertising Optimization
7.4.1 Overview
7.4.2 Market Size and Forecast
7.5 Multichannel Campaign Analysis
7.5.1 Overview
7.5.2 Market Size and Forecast
7.6 Performance Monitoring
7.6.1 Overview
7.6.2 Market Size and Forecast
7.7 Others
7.7.1 Overview
7.7.2 Market Size and Forecast

8 Web Analytics: Market Size, Analysis and Forecast By Vertical
8.1 Introduction
8.2 Retail and Consumer Goods
8.2.1 Overview
8.2.2 Market Size and Forecast
8.3 BFSI
8.3.1 Overview
8.3.2 Market Size and Forecast
8.4 Government
8.4.1 Overview
8.4.2 Market Size and Forecast
8.5 Travel and Hospitality
8.5.1 Overview
8.5.2 Market Size and Forecast
8.6 Media and Entertainment
8.6.1 Overview
8.6.2 Market Size and Forecast
8.7 Healthcare and Life Sciences
8.7.1 Overview
8.7.2 Market Size and Forecast
8.8 Telecommunication & It
8.8.1 Overview
8.8.2 Market Size and Forecast
8.9 Others
8.9.1 Overview
8.9.2 Market Size and Forecast

9 Web Analytics: Market Size, Analysis and Forecast By Region
9.1 Introduction
9.2 North America
9.2.1 Overview
9.2.2 Market Size and Forecast
9.3 Europe
9.3.1 Overview
9.3.2 Market Size and Forecast
9.4 Asia Pacific
9.4.1 Overview
9.4.2 Market Size and Forecast
9.5 Middle East and Africa
9.5.1 Overview
9.5.2 Market Size and Forecast
9.6 Latin America
9.6.1 Overview
9.6.2 Market Size and Forecast

10 Competitive Landscape
10.1 Competitive Landscape
10.1.1 Ecosystem and Roles
10.2 End-User Landscape
10.2.1 Market Opportunity Analysis
10.2.2 End-User Analysis
10.2.2.1 Web Analytics For E-Commerce
10.2.2.2 Increasing Online Shopping
10.2.2.3 Demand For Digital Marketing

11 Company Profiles Company Profiles Company Profiles
11.1 Adobe Systems
11.1.1 Overview
11.1.2 Products & Services
11.1.3 Strategies & Insights
11.1.4 Developments
11.1.5 MNM View
11.2 At Internet
11.2.1 Overview
11.2.2 Products & Services
11.2.3 Strategies & Insights
11.2.4 Developments
11.2.5 MNM View
11.3 Google
11.3.1 Overview
11.3.2 Products & Services
11.3.3 Strategies & Insights
11.3.4 Developments
11.3.5 MNM View
11.4 Ibm
11.4.1 Overview
11.4.2 Products & Services
11.4.3 Strategies & Insights
11.4.4 Developments
11.4.5 MNM View
11.5 Microstrategy
11.5.1 Overview
11.5.2 Products & Services
11.5.3 Strategies & Insights
11.5.4 Developments
11.5.5 MNM View
11.6 SAS
11.6.1 Overview
11.6.2 Products & Services
11.6.3 Strategies & Insights
11.6.4 Developments
11.6.5 MNM View
11.7 Splunk
11.7.1 Overview
11.7.2 Products & Services
11.7.3 Strategies & Insights
11.7.4 Developments
11.7.5 MNM View
11.8 Tableau Software
11.8.1 Overview
11.8.2 Products & Services
11.8.3 Strategies & Insights
11.8.4 Developments
11.8.5 MNM View
11.9 Teradata
11.9.1 Overview
11.9.2 Products & Services
11.9.3 Strategies & Insights
11.9.4 Developments
11.9.5 MNM View
11.10 Webtrends
11.10.1 Overview
11.10.2 Products & Services
11.10.3 Strategies & Insights
11.10.4 Developments
11.10.5 MNM View

Appendix
Mergers and Acquisitions (M&A)
Venture Capital Trends
Social Trends

List of Tables (65 Tables)

Table 1 Web Analytics Market Size, By Region, 2014 - 2019 ($Million)
Table 2 Web Analytics: Market, By Region, 2015-2019 (Y-O-Y %)
Table 3 Market Size, By Solution, 2014-2019 ($ Million)
Table 4 Market, By Solution, 2015-2019 (Y-O-Y %)
Table 5 Web Analytics Solutions Market, By Region, 2014-2019 ($ Million)
Table 6 Search Engine Tracking and Ranking Market Size, By Vertical, 2014-2019 ($Million)
Table 7 Heat Map Analytics Market Size, By Vertical, 2014-2019 ($Million)
Table 8 Marketing Automation Market Size, By Vertical, 2014-2019 ($Million)
Table 9 Behavior Based Targeting Market Size, By Vertical, 2014-2019 ($Million)
Table 10 Other Solutions Market Size, By Vertical, 2014-2019 ($Million)
Table 11 Market Size, By Services, 2014-2019 ($ Million)
Table 12 Market, By Services, 2015-2019 (Y-O-Y %)
Table 13 Web Analytics Services Market, By Region, 2014-2019 ($ Million)
Table 14 Professional Services Market Size, By Vertical, 2014-2019 ($Million)
Table 15 Support and Maintenance Market Size, By Vertical, 2014-2019 ($Million)
Table 16 Market Size, By Deployment Type, 2014-2019 ($ Million)
Table 17 Market, By Deployment Type, 2015-2019 (Y-O-Y %)
Table 18 On-Premise Market Size, By Type, 2014-2019 ($Million)
Table 19 On-Demand Market Size, By Type, 2014-2019 ($Million)
Table 20 Web Analytics: Market Size, By Application, 2014-2019 ($ Million)
Table 21 Market, By Application, 2015-2019 (Y-O-Y %)
Table 22 Social Media Management Market Size, By Region, 2014-2019 ($Million)
Table 23 Targeting and Behavioral Analysis Market Size, By Region, 2014-2019 ($Million)
Table 24 Display Advertising Optimization Market Size, By Region, 2014-2019 ($Million)
Table 25 Multichannel Campaign Analysis Market Size, By Region, 2014-2019 ($Million)
Table 26 Performance Monitoring Analysis Market Size, By Region, 2014-2019 ($Million)
Table 27 Other Applications Market Size, By Region, 2014-2019 ($Million)
Table 28 Web Analytics: Market Size, By Vertical, 2014-2019 ($ Million)
Table 29 Market, By Vertical, 2015-2019 (Y-O-Y %)
Table 30 Retail and Consumer Goods Market Size, By Application, 2014-2019 ($Million)
Table 31 Retail and Consumer Goods Market Size, By Region, 2014-2019 ($Million)
Table 32 BFSI Market Size, By Application, 2014-2019 ($Million)
Table 33 BFSI Market Size, By Region, 2014-2019 ($Million)
Table 34 Government Market Size, By Application, 2014-2019 ($Million)
Table 35 Government Market Size, By Region, 2014-2019 ($Million)
Table 36 Travel and Hospitality Market Size, By Application, 2014-2019 ($Million)
Table 37 Travel and Hospitality Market Size, By Region, 2014-2019 ($Million)
Table 38 Media and Entertainment Market Size, By Application, 2014-2019 ($Million)
Table 39 Media and Entertainment Market Size, By Region, 2014-2019 ($Million)
Table 40 Healthcare and Life Sciences Market Size, By Application, 2014-2019 ($Million)
Table 41 Healthcare and Life Sciences Market Size, By Region, 2014-2019 ($Million)
Table 42 Telecommunication & It Market Size, By Application, 2014-2019 ($Million)
Table 43 Telecommunication & It Market Size, By Region, 2014-2019 ($Million)
Table 44 Other Verticals Market Size, By Application, 2014-2019 ($Million)
Table 45 Other Verticals Market Size, By Region, 2014-2019 ($Million)
Table 46 NA Market Size, By Solution, 2014-2019 ($Million)
Table 47 NA Market Size, By Service, 2014-2019 ($Million)
Table 48 NA Market Size, By Vertical, 2014-2019 ($Million)
Table 49 NA Market Size, By Deployment Type, 2014-2019 ($Million)
Table 50 Europe Market Size, By Solution, 2014-2019 ($Million)
Table 51 Europe Market Size, By Service, 2014-2019 ($Million)
Table 52 Europe Market Size, By Vertical, 2014-2019 ($Million)
Table 53 Europe Market Size, By Deployment Type, 2014-2019 ($Million)
Table 54 APAC Market Size, By Solution, 2014-2019 ($Million)
Table 55 APAC Market Size, By Service, 2014-2019 ($Million)
Table 56 APAC Market Size, By Vertical, 2014-2019 ($Million)
Table 57 APAC Market Size, By Deployment Type, 2014-2019 ($Million)
Table 58 MEA Market Size, By Solution, 2014-2019 ($Million)
Table 59 MEA Market Size, By Service, 2014-2019 ($Million)
Table 60 MEA Market Size, By Vertical, 2014-2019 ($Million)
Table 61 MEA Market Size, By Deployment Type, 2014-2019 ($Million)
Table 62 LA Market Size, By Solution, 2014-2019 ($Million)
Table 63 LA Market Size, By Service, 2014-2019 ($Million)
Table 64 LA Market Size, By Vertical, 2014-2019 ($Million)
Table 65 LA Market Size, By Deployment Type, 2014-2019 ($Million)

List of Figures (13 Figures)

Figure 1 Web Analytics: Data Triangulation
Figure 2 Evolution
Figure 3 Segmentation
Figure 4 Time Impact Analysis
Figure 5 Value Chain
Figure 6 Web Analytics: Market Size, By Solution, 2014-2019 ($ Million, Y-O-Y %)
Figure 7 Market Size, By Services, 2014-2019 ($ Million, Y-O-Y %)
Figure 8 Market Size, By Deployment Type, 2014-2019 ($ Million, Y-O-Y %)
Figure 9 Market Size, By Application, 2014-2019 ($ Million, Y-O-Y %)
Figure 10 Market Size, By Vertical, 2014-2019 ($ Million, Y-O-Y %)
Figure 11 Web Analytics: Ecosystem
Figure 12 Web Analytics: Opportunity Plot
Figure 13 Web Analytics: Social Trends

FEATURED COMPANIES

  • Adobe Systems
  • At Internet
  • Google
  • IBM
  • Microstrategy
  • SAS
  • MORE

The web analytics market is growing at a quick pace and is fueled by various trends, including the consistent rise in online shopping, rapid adoption of marketing automation platforms and shift towards data driven businesses. The market growth is also attributed to the underlying opportunities such as constant rise in multi-channel marketing and increasing cloud based deployment trends.

Web analytics vendors are constantly focusing on delivering comprehensive quality solutions such as search engine tracking and ranking, heat map analytics and others. These solutions will cater to the enterprise level web analytics requirements such as website visitor traffic mapping, customer purchasing behavior analysis, ad campaign management and more. This analyzed information further assists enterprises to frame their business strategies more effectively to increase their online revenue generation.

Globally, web analytics adoption rate is increasing in the APAC region due to the growing implementation of the solutions and awareness amongst the businesses to utilize the huge chunks of unstructured online data. Web analytics technology is applied into social media management, targeting and behavioral analysis, display advertising optimization and others. The website analysis tracks customer purchasing trends, interest areas, assesses the website performance and demonstrates the data into dashboards and reports for upper level management to extract useful business insights.

Web analytics solutions are extensively used in a wide spectrum of verticals such as consumer goods and retail, healthcare and life sciences, government, transportation and logistics, travel and hospitality, telecommunication and IT. The web analytics platforms are being rapidly deployed on demand and this cloud based deployment is expected to grow faster than on premise deployment from the year 2014 to 2019.

The Web Analytics market is expected to grow from $1.33 billion in 2014 to $3.09 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 18.3% from 2014 to 2019. LA and MEA regions are growing rapidly with CAGRs of 28.4% and 25%, respectively from 2014 to 2019.

- Adobe Systems
- At Internet
- Google
- IBM
- Microstrategy
- SAS
- Splunk
- Tableau Software
- Teradata
- Webtrends

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