Greece Telecommunications Report Q1 2013

  • ID: 2313620
  • November 2012
  • Region: Greece
  • 90 pages
  • Business Monitor International
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  • Forthnet
  • Hellas Online (HOL)
  • Vodafone Greece
  • WIND Hellas
  • MORE

BMI View: The Greek telecommunications market remains under pressure on all fronts as the new government's austerity measures hit household budgets and individuals' propensity to spend on nonessential services. The mobile market – which BMI believes is overinflated through the continued inclusion of inactive accounts and multiple SIM ownership – is already contracting on the postpaid front.

Operators are responding with pricing changes and better value product bundles. Meanwhile, the 3G and mobile broadband markets are growing steadily and it is only demand for OTE's unbundled local loops that prevents the fixed-line market from contracting faster than it should.

Key Data:

- Mobile Growth was subdued in H112 owing to increased take-up of prepaid and 3G/mobile broadband services. Wider availability of the operators' HSPA+ networks and increased access to spectrum have helped.

- Our 3G forecasts have not altered as H112 growth reported by key operators was within expectations.

- Vodafone's ARPU dropped sharply in H112 as further MTR reductions took effect and fewer postpaid subscribers resulted in lower contributions from non-basic services.


Note: Product cover images may vary from those shown
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  • Forthnet
  • Hellas Online (HOL)
  • Vodafone Greece
  • WIND Hellas
  • MORE

BMI Industry View 5

SWOT Analysis 6

Greece Wireline SWOT 6

Greece Mobile SWOT 7

Greece Political SWOT 8

Greece Economic SWOT 8

Greece Business Environment SWOT 9

Risk/Reward Ratings 10

Western Europe 10
Table: Western Europe Risk/Reward Ratings, Q113 14

Greece 15

Industry Forecast Scenario 17

Mobile 17
Table: Telecoms Sector – Mobile, 2009-2016 17

Table: Telecoms Sector – Mobile ARPU, 2010-2017 19

Fixed Line 21
Table: Telecoms Sector – Fixed Line, 2010-2017 21

Internet 22
Table: Telecoms Sector – Internet, 2010-2017 22

Market Overview 24

Mobile 24

Regional Perspective 24
Table: Greece Mobile Market Regional Comparisons, 2011 25

Key Developments 25

Mobile Growth 26

Market Shares 27
Table: Greek Mobile Market, Q212 27
Table: Greek Mobile Net Additions, Q212 28

Usage (MOU/ARPU) 30

Mobile Operator Data 32
Table: Market Overview 32
Table: Cosmote 32
Table: Vodafone 33
Table: WIND Hellas 34

Mobile Content 35

Regional Outlook 35

Fixed Line 41
Table: Greek Fixed-Line Market – Total Voice Minutes, Q212 and Q211 (mn) 42

Broadband 44
Table: Greece's Fixed Broadband Market, Q112 45

Local Loop Unbundling 46


WiMAX 49

Table: Forthnet NOVA Subscribers, 2011-2012 50

Wireline Contract Wins 51
Table: Selected Wireline Contract Wins 51

Industry Trends And Developments 52

Networks 52

Key Market Developments 54

Regulatory Development 56
Table: Greece Regulatory Bodies And Their Responsibilities 56

Legislation And Market Liberalisation 57

Interconnection 57

Regulatory Developments 57

Competitive Landscape 59

Key Players 59
Table: Key Players: Greece Telecoms Sector 59
Table: Selected Operator Financial Parameters 59

Company Profiles 60

Hellenic Telecommunications Organization (OTE) 60

Vodafone Greece 64

WIND Hellas 66

Forthnet 69

Hellas Online (HOL) 73

Regional Overview 76

Vendor Profile: Telit Communications 76
Table: Telit Communications Financial Performance, 2009-2012 77

Demographic Forecast 81
Table: Greece's Population By Age Group, 1990-2020 ('000) 82

Glossary Of Terms 83
Table: Glossary Of Terms 83

BMI Methodology 85

How We Generate Our Industry Forecasts 85
Table: Key Indicators For Telecommunications Industry Forecasts 85

Telecoms Business Environment Ratings 87

Risk/Reward Ratings Methodology 87

Ratings System 87

Indicators 87
Table: Ratings Indicators 88

Weighting 89
Table: Weighting Of Indicators 89

Note: Product cover images may vary from those shown
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Hellenic Telecommunications Organization (OTE)
Vodafone Greece
WIND Hellas
Hellas Online (HOL)

Note: Product cover images may vary from those shown
4 of 4
Note: Product cover images may vary from those shown


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